Deleted
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Apr 24, 2024 10:42:59 GMT
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Post by Deleted on Dec 5, 2019 20:33:13 GMT
Personally, I'd buy a cheap ass stationary bike off of Craig's List, find some great free spinning class content on youtube, and pocket the $2000+ for a great trip w/my family.
But that's me.
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Post by slowrunner70 on Dec 5, 2019 20:34:03 GMT
Forget the stupid Peloton bike. Get a water rower instead. Best workout ever.
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MizIndependent
Drama Llama
Quit your bullpoop.
Posts: 5,836
Jun 25, 2014 19:43:16 GMT
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Post by MizIndependent on Dec 5, 2019 21:10:21 GMT
I don’t think anyone here has said they were outraged, and consumer opinion doesn’t directly affect market valuation. There’s no argument that Peloton “deserved” or “didn’t deserve” what is certainly a temporary devaluation. The company hasn’t lost anything. People responded to an ad and the market responded to that. Tomorrow everyone will be on to something else. Indeed. Today's news is tomorrow's fish wrapper.
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Post by giatocj on Dec 5, 2019 21:12:58 GMT
Maybe it's not even about weight loss or body shaming. Maybe it's about getting fit and making a commitment to yourself and sticking to it...and thanking your husband/SO for helping you to achieve it. Maybe she even asked for the bike as a gift.
I absolutely just don't get the outrage at all. There are so many ways this could have been a positive experience for this completely fictional couple. Why do people have to dog absolutely everything?
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inkedup
Pearl Clutcher
Posts: 4,837
Jun 26, 2014 5:00:26 GMT
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Post by inkedup on Dec 5, 2019 21:17:27 GMT
I think it didn’t help that the actress decided to go with a panicky, anxious demeanor for her character. That is, IMO, why some people are getting a sort of “wife desperate to please her controlling husband” vibe from the commercial. Yes, exactly! The acting was not great and the woman, while pretty, always looked like she was about to cry. (Or trying to suppress a fart if you ask my husband 😂 ) I'm sure Peleton appreciates all the press, though!
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Post by maryland on Dec 5, 2019 21:29:57 GMT
I think it didn’t help that the actress decided to go with a panicky, anxious demeanor for her character. That is, IMO, why some people are getting a sort of “wife desperate to please her controlling husband” vibe from the commercial. Yes, exactly! The acting was not great and the woman, while pretty, always looked like she was about to cry. (Or trying to suppress a fart if you ask my husband 😂 ) I'm sure Peleton appreciates all the press, though! Haha, love your husband's comment! My daughters have that same sense of humor!
And yes, they are getting a lot of press. I never heard of this before, and now I am going to look into it. I cannot walk, run or stand for a long period of time because I have back problems. But I need to find some form of exercise as I have gained a ton of weight the past few months. So a bike (this is way out of my budget, but a stationary bike) may be a possibility for me.
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oh yvonne
Prolific Pea
Posts: 7,990
Jun 26, 2014 0:45:23 GMT
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Post by oh yvonne on Dec 5, 2019 21:34:23 GMT
I agree that the ad could have been better. But there are plenty of ads that I think portray men in a bad light and stereotype male/female roles in the home. But women find them funny or say, "so true" and nobody makes a big deal out of it. Overall, I agree with the poster above who said that people are projecting their own issues onto the ad. Actually, ads using stereotypes like that have been banned in the UK. Because if you keep perpetuating them, how are people going to change?I had to look the ad up online, and I'm not outraged or offended, I just think it's weird and badly done. After reading the thread about peloton, it sounds like it has so many great benefits that aren't even mentioned in this ad. Woah. Really? Who makes the decsion on what you guys get to view? Whose world views are acceptable and whose aren't?
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Post by disneypal on Dec 5, 2019 21:40:45 GMT
I think whether the ad is offensive to you or not depends entirely on your assumptions about the back story. If your version of the back story is that the husband is controlling and she's desperate to please him with her video, then yes, it's creepy as hell. If your version of the back story is that she just really wanted this bike and is incredibly grateful for it, then it's a lame ad, IMO, but not necessarily creepy. I think that is a good point. I honestly didn't see anything wrong with the commercial. I interpreted that she wanted the bike and he got it for her (I would like a gift like that) and she just recorded herself from time to time throughout the year to show him how much she appreciated the bike. At the end of the year, she wanted to express to him how much it meant to her and how it changed things for the better for her. She because she was thin to start with, didn't mean she was fit and it seems like the bike helped her get fit. That was my view of it when I first saw it, however, I can totally see the other side of it and how people see it as a man giving his already thin wife a bike to ensure she stays in shape and she feels like she has to let him know she is doing what he wants...I can see how it would be interpreted that way.
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craftykitten
Pearl Clutcher
Posts: 4,304
Jun 26, 2014 7:39:32 GMT
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Post by craftykitten on Dec 5, 2019 21:47:35 GMT
Actually, ads using stereotypes like that have been banned in the UK. Because if you keep perpetuating them, how are people going to change?I had to look the ad up online, and I'm not outraged or offended, I just think it's weird and badly done. After reading the thread about peloton, it sounds like it has so many great benefits that aren't even mentioned in this ad. Woah. Really? Who makes the decsion on what you guys get to view? Whose world views are acceptable and whose aren't? It's the Advertising Standards Authority, an independent organisation who run the code of practice for all UK advertising. Basically they're the people you can complain to if you think an advert is misleading, offensive or harmful. It's self-funded by advertisers, I believe. They have a website www.asa.org.ukIt's not really about worldviews, though I suppose you could see some of it that way. But otherwise what would you do if a company was advertising something that's blatantly untrue? I think it's good to have some oversight and it seems to work pretty well. And I think it's only adverts on television, and maybe print? We can still see anything we want to on the internet
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Post by workingclassdog on Dec 5, 2019 22:41:16 GMT
This chunky girl didn't see anything wrong with it. I know lots of very very fit gals who would LOVE to have one, including my DD. If her fiance bought it for her she would be over the moon (of course that is, if she was literally asking for one.) As a matter of fact she just told me a few days ago she wanted a spin cycle.. and I said a Peleton? She said yeah right if you have two grand laying around.
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Deleted
Posts: 0
Apr 24, 2024 10:42:59 GMT
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Post by Deleted on Dec 5, 2019 22:47:53 GMT
What everybody is missing is that you can buy a custom fitted bike for half that price and put it into a stationary frame. Best of both worlds, do spinning exercises at night and go cycling in the day.
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Post by crimsoncat05 on Dec 5, 2019 22:52:02 GMT
It's the Advertising Standards Authority, an independent organisation who run the code of practice for all UK advertising. Basically they're the people you can complain to if you think an advert is misleading, offensive or harmful. It's self-funded by advertisers, I believe. They have a website www.asa.org.ukI did see a linked story (when I was reading the Peleton story) relating to that Advertising Standards Authority... and I wish we had something like that here in the US. The commercial they were discussing in the story was a British commercial that showed two dads taking care of the babies and out for coffee... and, like the typical 'bumbling, idiot dad' persona, they set the babies down and forgot about them. TV commercials in the US are FULL of stereotypical stuff like that; every time we see one of them my DH says something about it. And, even though we have such widely divergent political viewpoints, I do agree with him on the stupidness of perpetuating such stereotypes. Advertisers target women with 'bumbling men' commercials, and they target men with 'stereotypical dumb female' commercials.
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Post by tenacious on Dec 5, 2019 22:54:40 GMT
Forget the stupid Peloton bike. Get a water rower instead. Best workout ever. I want one of those, too!! I love rowing...I find it very soothing, kind of like knitting... Erin
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amym
Junior Member
Posts: 63
Jun 26, 2014 17:48:35 GMT
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Post by amym on Dec 5, 2019 23:28:42 GMT
I have a Peloton and love it, it was a gift from my husband. I never once thought it was given to me for any other reason than to be nice. I've seen this Peloton ad multiple times in the past couple of weeks and never once did I think anything was off about it. I get her documenting her journey and being excited about her name being called out for a milestone, that's a big deal! I did my milestone 300th ride live in the NYC studio a few weeks ago (I live in California) and was super happy to get my leaderboard name called out. I sometimes film little clips while I'm taking a class and send them to my sisters and cousins. I think maybe the issue with the commercial is that people that have a bike get what she's doing, but not those watching that don't own one and those are the people I would think they're trying to target.
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Deleted
Posts: 0
Apr 24, 2024 10:42:59 GMT
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Post by Deleted on Dec 5, 2019 23:35:55 GMT
Yes, exactly! The acting was not great and the woman, while pretty, always looked like she was about to cry. (Or trying to suppress a fart if you ask my husband 😂 ) I'm sure Peleton appreciates all the press, though! Haha, love your husband's comment! My daughters have that same sense of humor!
And yes, they are getting a lot of press. I never heard of this before, and now I am going to look into it. I cannot walk, run or stand for a long period of time because I have back problems. But I need to find some form of exercise as I have gained a ton of weight the past few months. So a bike (this is way out of my budget, but a stationary bike) may be a possibility for me.
They really couldn’t buy PR like this. You aren’t the first person I’ve seen with this sentiment.
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Post by krcrafts on Dec 6, 2019 0:10:42 GMT
I would like to know the actress’s name. She looks so familiar, but I just can’t place her. She kind of looks like Emily Rossem? The one from Shameless, but I am not sure that's her.... Hmm, she does favor her, but I don’t think it’s the same person.
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Deleted
Posts: 0
Apr 24, 2024 10:42:59 GMT
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Post by Deleted on Dec 6, 2019 1:06:42 GMT
Actually, ads using stereotypes like that have been banned in the UK. Because if you keep perpetuating them, how are people going to change?I had to look the ad up online, and I'm not outraged or offended, I just think it's weird and badly done. After reading the thread about peloton, it sounds like it has so many great benefits that aren't even mentioned in this ad. Woah. Really? Who makes the decsion on what you guys get to view? Whose world views are acceptable and whose aren't? It's really as bad as it sounds and the Pelaton advert wouldn;t have been a problem . The ASA's rules as far as gender stereotyping:- Advertisements] must not include gender stereotypes that are likely to cause harm, or serious or widespread offence.
This change follows a review of gender stereotyping in ads by the Advertising Standards Authority (ASA) – the body that administers the UK Advertising Codes. The review found evidence suggesting that harmful stereotypes can restrict the choices, aspirations and opportunities of children, young people and adults and these stereotypes can be reinforced by some advertising, which plays a part in unequal gender outcomes.
examples:-
An ad that depicts a man with his feet up and family members creating mess around a home while a woman is solely responsible for cleaning up the mess.
An ad that depicts a man or a woman failing to achieve a task specifically because of their gender e.g. a man’s inability to change nappies; a woman’s inability to park a car.
Where an ad features a person with a physique that does not match an ideal stereotypically associated with their gender, the ad should not imply that their physique is a significant reason for them not being successful, for example in their romantic or social lives.
An ad that seeks to emphasise the contrast between a boy’s stereotypical personality (e.g. daring) with a girl’s stereotypical personality (e.g. caring) needs to be handled with care.
An ad aimed at new mums which suggests that looking attractive or keeping a home pristine is a priority over other factors such as their emotional wellbeing.
An ad that belittles a man for carrying out stereotypically ‘female’ roles or tasks.
The rule and its supporting guidance doesn’t stop ads from featuring:
A woman doing the shopping or a man doing DIY.
Glamorous, attractive, successful, aspirational or healthy people or lifestyles.
One gender only, including in ads for products developed for and aimed at one gender.
Gender stereotypes as a means to challenge their negative effects.
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Dalai Mama
Drama Llama
La Pea Boheme
Posts: 6,985
Jun 26, 2014 0:31:31 GMT
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Post by Dalai Mama on Dec 6, 2019 1:07:46 GMT
People are projecting big time. What does that mean, exactly? I find the relationship dynamic in the commercial creepy. What are you suggesting I’m projecting?
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Post by pjaye on Dec 6, 2019 1:22:42 GMT
Woah. Really? Who makes the decsion on what you guys get to view? Whose world views are acceptable and whose aren't? It's the Advertising Standards Authority, an independent organisation who run the code of practice for all UK advertising. Basically they're the people you can complain to if you think an advert is misleading, offensive or harmful. It's self-funded by advertisers, I believe. They have a website www.asa.org.ukIt's not really about worldviews, though I suppose you could see some of it that way. But otherwise what would you do if a company was advertising something that's blatantly untrue? I think it's good to have some oversight and it seems to work pretty well. We have the same thing here, and they run ads for it on TV...so people know where to complain to about inappropriate ads. If they get enough complaints then it gets investigated and a decision is made by the board if the ad beaches the advertising standards or not. There's a set of standards that have been agreed on, so it's not just a case of anyone's personal opinion on a topic. There's a community panel: There's a process where the complaints against the ad are investigated and reviewed and the complaints are either dismissed (the ad continues to run) or upheld (the ad may not continue, or needs to be modified before it can continue) So "who decides" what is appropriate? - a range of representatives of the society we live in.
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Post by refugeepea on Dec 6, 2019 1:36:19 GMT
I don't see it as sexist, just odd. Not something that makes me want to buy one because of that ad. Overall, I don't think most people look amazing when they are exercising. Who wants to watch that?
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Post by elaine on Dec 6, 2019 1:38:22 GMT
The whole point of marketing is to create ads onto which the target market projects themselves and then feels positively enough about the product to buy it.
So, the whole criticism back and forth about projecting oneself and one’s life onto the ad is laughable. That is what marketing advertising is supposed to do. If it didn’t, it would suck as marketing.
Peloton’s ad agency had a big fail because a large segment of the people watching the ad projected very negative aspects of their lives onto that particular ad, even though other segments had positive associations to project onto the ad.
It isn’t rocket science, just basic marketing based on the psychological science first started by John Watson.
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Post by bearmom on Dec 6, 2019 2:23:49 GMT
Well, I considered getting dh a bike trainer and subscription to an excise video subscription similar to Peleton, so what does that say about me?
Granted dh is an avid biker........
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Post by freecharlie on Dec 6, 2019 4:10:13 GMT
I had no desire for one before but I certainly don't now! Excersize equipment is not a gift you surprise someone with unless you KNOW for sure they want it and you have a few higher dollar gems to go with it. DH got me a treadmill one year for Mother's Day. I was extremely excited.
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Post by freecharlie on Dec 6, 2019 4:11:45 GMT
I don't get why she vids herself for a year and then watches w/him. Weird dynamic. Was he gone for the year or something? Why is the kid in the corner opening presents by herself while her mom nervously watches a vid of herself working out while sitting next to the dad? I think she was chronicling her usage. Maybe she had a goal of doing a triathlon or some race on a bike.
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FurryP
Drama Llama
To pea or not to pea...
Posts: 6,955
Site Supporter
Jun 26, 2014 19:58:26 GMT
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Post by FurryP on Dec 6, 2019 4:16:19 GMT
What am I missing? What's the big deal? Where's the sexism? I want a treadmill and would be rapt if DSO bought me one for Christmas, but alas it's not in our budget. I'm sure that (as long as I actually used it!) it would change me too - fitter, healthier etc. I mean, the end of the ad where they're sitting there together watching her video is kinda lame, but I honestly can't see what everyone else seems to be seeing. Me neither. Too many people making up their own scenarios of what is going on in this commercial. And important to remember, just because someone is slim, does NOT automatically make them fit.
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samantha25
Pearl Clutcher
Posts: 2,891
Jun 27, 2014 19:06:19 GMT
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Post by samantha25 on Dec 6, 2019 4:54:09 GMT
The ad appeals to you or not... I am not interested in fitness equipment so I ignore. Every business has a loss or gain... too bad, so sad.
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Post by alexa11 on Dec 6, 2019 5:06:08 GMT
It doesn't bother me at all. I would love to have one! Someone is always offended...
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Post by lucyg on Dec 6, 2019 5:38:53 GMT
Woah. Really? Who makes the decsion on what you guys get to view? Whose world views are acceptable and whose aren't? It's the Advertising Standards Authority, an independent organisation who run the code of practice for all UK advertising. Basically they're the people you can complain to if you think an advert is misleading, offensive or harmful. It's self-funded by advertisers, I believe. They have a website www.asa.org.ukIt's not really about worldviews, though I suppose you could see some of it that way. But otherwise what would you do if a company was advertising something that's blatantly untrue? I think it's good to have some oversight and it seems to work pretty well. And I think it's only adverts on television, and maybe print? We can still see anything we want to on the internet So, not much different from our MPAA that used to police what was allowed in Hollywood movies. en.m.wikipedia.org/wiki/Motion_Picture_Production_Codeoh yvonne
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Deleted
Posts: 0
Apr 24, 2024 10:42:59 GMT
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Post by Deleted on Dec 6, 2019 6:43:45 GMT
I don't get why she vids herself for a year and then watches w/him. Weird dynamic. Was he gone for the year or something? Why is the kid in the corner opening presents by herself while her mom nervously watches a vid of herself working out while sitting next to the dad? I think she was chronicling her usage. Maybe she had a goal of doing a triathlon or some race on a bike. That would have been a WAY better ending than the sad/scared eyes monstrosity they ended up going with.
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Post by theroadlesstraveledp on Dec 6, 2019 6:49:06 GMT
I did notice that they are now using a shorter ad that doesn’t include the husband at all.
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