Deleted
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Mar 28, 2024 23:52:24 GMT
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Post by Deleted on Dec 6, 2019 9:21:56 GMT
I did notice that they are now using a shorter ad that doesn’t include the husband at all. That is quite common with advertising, they usually have more than one ad made for the same product. Which one they use, at different times, depends on how much air space they've bought at any one time to show them.
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wellway
Prolific Pea
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Jun 25, 2014 20:50:09 GMT
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Post by wellway on Dec 6, 2019 12:51:08 GMT
Woah. Really? Who makes the decsion on what you guys get to view? Whose world views are acceptable and whose aren't? It's the Advertising Standards Authority, an independent organisation who run the code of practice for all UK advertising. Basically they're the people you can complain to if you think an advert is misleading, offensive or harmful. It's self-funded by advertisers, I believe. They have a website www.asa.org.ukIt's not really about worldviews, though I suppose you could see some of it that way. But otherwise what would you do if a company was advertising something that's blatantly untrue? I think it's good to have some oversight and it seems to work pretty well. And I think it's only adverts on television, and maybe print? We can still see anything we want to on the internet Their website says the following "The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media" and I saw a report on the BBC where they upheld complaints against Amazon. www.bbc.co.uk/news/technology-50234143
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craftykitten
Pearl Clutcher
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Jun 26, 2014 7:39:32 GMT
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Post by craftykitten on Dec 6, 2019 12:54:36 GMT
It's the Advertising Standards Authority, an independent organisation who run the code of practice for all UK advertising. Basically they're the people you can complain to if you think an advert is misleading, offensive or harmful. It's self-funded by advertisers, I believe. They have a website www.asa.org.ukIt's not really about worldviews, though I suppose you could see some of it that way. But otherwise what would you do if a company was advertising something that's blatantly untrue? I think it's good to have some oversight and it seems to work pretty well. And I think it's only adverts on television, and maybe print? We can still see anything we want to on the internet Their website says the following "The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media" and I saw a report on the BBC where they upheld complaints against Amazon. www.bbc.co.uk/news/technology-50234143Ah, yes. It was late, and I was too tired to read properly
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wellway
Prolific Pea
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Jun 25, 2014 20:50:09 GMT
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Post by wellway on Dec 6, 2019 13:02:46 GMT
Their website says the following "The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media" and I saw a report on the BBC where they upheld complaints against Amazon. www.bbc.co.uk/news/technology-50234143Ah, yes. It was late, and I was too tired to read properly , You did me a favour, you know when you are familiar with organisations but have never really looked closely at what they are responsible for etc. Good to know that companies have to adhere to an agreed set of advertising standards wherever they put their message.
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scrappyesq
Pearl Clutcher
You have always been a part of the heist. You're only mad now because you don't like your cut.
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Jun 26, 2014 19:29:07 GMT
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Post by scrappyesq on Dec 6, 2019 13:25:50 GMT
I don't think the ad is sexist so much as it is weird and totally off the mark. This beautiful, already thin woman has "transformed"...into the exact same woman after a year with Peleton. The ad itself didn't bother me at all....but it did confuse me. I watched it all the way through before the controversy and kept asking myself where was the change??? Peloton needs a new ad agency.
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Post by Spongemom Scrappants on Dec 6, 2019 13:31:15 GMT
The company could have made better choices. Working out and relationships between spouses are sensitive subjects. Not everyone will have the same opinion. Best to be neutral. People are projecting meaning onto the ad due to their bad relationships with SO, weight and exercise. I don't think companies can win when we all see our own lives reflected at us and they are so different. We all have information bias. With personal awareness, we can try to consciously set that aside, but it's impossible to do so completely. For what it's worth, I did not find the ad offensive. I took away the "proud of herself for her commitment to a year of sticking to it." And that was based on my personal awareness that I'm really bad at the sticking to it part of exercise.
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Post by Spongemom Scrappants on Dec 6, 2019 13:33:08 GMT
I would have to tie my husband in a chair to get him to watch videos of me exercising.
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Post by dewryce on Dec 6, 2019 13:38:34 GMT
Haha, love your husband's comment! My daughters have that same sense of humor! And yes, they are getting a lot of press. I never heard of this before, and now I am going to look into it. I cannot walk, run or stand for a long period of time because I have back problems. But I need to find some form of exercise as I have gained a ton of weight the past few months. So a bike (this is way out of my budget, but a stationary bike) may be a possibility for me.
You might want to consider talking to your doctor about a recumbent bike. Depending on your particular back problems that could be a good fit. What everybody is missing is that you can buy a custom fitted bike for half that price and put it into a stationary frame. Best of both worlds, do spinning exercises at night and go cycling in the day. They also have an option that can create workouts to mimic various hills like you would outdoors. The cost will add back the half of the money you saved from a peloton, but it’s an awesome trainer.
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paigepea
Drama Llama
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Jun 26, 2014 4:28:55 GMT
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Post by paigepea on Dec 6, 2019 14:05:43 GMT
I wanted to add that I was telling DH about this thread and he said a partner of his at work is buying her husband a fancy stationary bike for Xmas (not pelaton because of the cost) and she’s having a tv mounted in front of it so he can use apps for classes (again he said not pelaton). She had spoken to dh to get tv advice.
So it happens that spouses surprise each other with stationary bikes. He’s a biker. Ha wanted a stationary bike. Both of them are slim and fit but they have little kids and time is of a premium.
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Post by maryland on Dec 6, 2019 14:36:15 GMT
Haha, love your husband's comment! My daughters have that same sense of humor! And yes, they are getting a lot of press. I never heard of this before, and now I am going to look into it. I cannot walk, run or stand for a long period of time because I have back problems. But I need to find some form of exercise as I have gained a ton of weight the past few months. So a bike (this is way out of my budget, but a stationary bike) may be a possibility for me.
You might want to consider talking to your doctor about a recumbent bike. Depending on your particular back problems that could be a good fit. What everybody is missing is that you can buy a custom fitted bike for half that price and put it into a stationary frame. Best of both worlds, do spinning exercises at night and go cycling in the day. They also have an option that can create workouts to mimic various hills like you would outdoors. The cost will add back the half of the money you saved from a peloton, but it’s an awesome trainer. I have never heard of that type of bike, but I will look into it! Someone mentioned a water rower above, and I will look into that as a form of exercise as well. Thanks so much for your recommendation!
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casii
Drama Llama
Posts: 5,449
Jun 29, 2014 14:40:44 GMT
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Post by casii on Dec 6, 2019 14:39:17 GMT
If she asked for it, awesome. She should be over the moon about it as I would be. If she didn't ask for one, there might be some problems.
1)He 'might' be controlling. I'm a brand ambassador for a running company. They queried their followers about this ad. My male, divorced cousin who feels compelled to give me (married for 31 years) marriage lectures, somehow saw my comment on that query and left a response of his own which is as follows:
"Only an ungrateful, insecure wife would gripe about this ad. Most emotionally healthy wives would be elated if their husband got this gift for them to help or enhance their fitness goals."
I have a problem with that, but I'm choosing to ignore him because he's really hoping to spark a social media fight with me to show the rest of the family he's superior. I hope my non response simmers under his skin.
2) My DH and I have an agreement to never spend more than $200 on anything without consulting each other. If that showed up on Christmas morning with a big bow on it, even if I wanted it with all my heart, I'd be having a come to Jesus talk with DH. He has bought big ticket items without talking with me prior in the early years of my marriage including a new Mustang. That did not go over well. This would not go over well.
Story from my childhood about not asking for something, getting an inappropriate gift and being forced to express thankfulness: On my mother's side, every Christmas, the cousins drew a name. It was supposed to be a big secret. We were so excited. Christmas morning comes and when all my cousins and my sisters are opening their age and activity appropriate gifts, I got waist and thigh sweat wraps. I was 12. I know my 4 year old cousin did not pick them out so it had to have been my aunt. I was red faced with shame and crestfallen. (as an adult looking back, I yell a big WTF) My mom made me put them on and thank my cousin and his parents. In front of everybody.
They went in the trash as soon as I got home and I got a spanking for not being grateful enough which made my parents look bad. The entire time at my grandparents, everyone else had something new to enjoy while I had something that inherently implied that at 12 years old, I already didn't measure up to family standards of body image. So yeah, I can see how some people might jump the gun and take issue with the ad.
Do I think Peloton should get trashed? No. Should they hire a better ad agency? Absolutely.
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Post by maryland on Dec 6, 2019 14:49:33 GMT
I have a Peloton and love it, it was a gift from my husband. I never once thought it was given to me for any other reason than to be nice. I've seen this Peloton ad multiple times in the past couple of weeks and never once did I think anything was off about it. I get her documenting her journey and being excited about her name being called out for a milestone, that's a big deal! I did my milestone 300th ride live in the NYC studio a few weeks ago (I live in California) and was super happy to get my leaderboard name called out. I sometimes film little clips while I'm taking a class and send them to my sisters and cousins. I think maybe the issue with the commercial is that people that have a bike get what she's doing, but not those watching that don't own one and those are the people I would think they're trying to target. Congratulations on your accomplishment! What a great gift from your husband.
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Post by crimsoncat05 on Dec 6, 2019 15:42:32 GMT
casii , I am so sorry that happened to you! what a horrible way to treat your 12-year-old, adolescent self! being that age and going through puberty on its own is bad enough, but getting a **gift* like that on top of it? and being expected to show GRATITUDE for it? That's just rotten. I want to give your 12-year-old self, and you, a big (((hug)))
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Post by theroadlesstraveledp on Dec 6, 2019 15:52:01 GMT
I did notice that they are now using a shorter ad that doesn’t include the husband at all. That is quite common with advertising, they usually have more than one ad made for the same product. Which one they use, at different times, depends on how much air space they've bought at any one time to show them. That makes sense! I knew something like that must have been going on. Thanks for explaining it.
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J u l e e
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Posts: 6,531
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Jun 28, 2014 2:50:47 GMT
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Post by J u l e e on Dec 6, 2019 16:30:54 GMT
casii, your family makes me so mad!
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casii
Drama Llama
Posts: 5,449
Jun 29, 2014 14:40:44 GMT
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Post by casii on Dec 6, 2019 18:44:31 GMT
Thank you Crimsoncat and Julee! Refupeas are awesome and don't let anyone tell you different. I'm fine. I think moving far, far away was the best thing for both DH and I. For an expanded worldview and to get away from dysfunctional systems.
I can understand why there might be speculation and concern about the ad though based upon previous life experience.
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Deleted
Posts: 0
Mar 28, 2024 23:52:24 GMT
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Post by Deleted on Dec 6, 2019 18:58:54 GMT
Thank you Crimsoncat and Julee! Refupeas are awesome and don't let anyone tell you different. I'm fine. I think moving far, far away was the best thing for both DH and I. For an expanded worldview and to get away from dysfunctional systems. I can understand why there might be speculation and concern about the ad though based upon previous life experience. I have similar memories about my extended family. They were emotionally stunted.
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casii
Drama Llama
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Jun 29, 2014 14:40:44 GMT
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Post by casii on Dec 6, 2019 19:07:58 GMT
Thank you Crimsoncat and Julee! Refupeas are awesome and don't let anyone tell you different. I'm fine. I think moving far, far away was the best thing for both DH and I. For an expanded worldview and to get away from dysfunctional systems. I can understand why there might be speculation and concern about the ad though based upon previous life experience. I have similar memories about my extended family. They were emotionally stunted. Ugh, I'm sorry. It's good to have this community for support and to gain outside insight into how healthy relationships should work.
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kibblesandbits
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At the corner of Awesome and Bombdiggity
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Aug 13, 2016 13:47:39 GMT
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Post by kibblesandbits on Dec 6, 2019 19:41:57 GMT
I don't think the ad is sexist so much as it is weird and totally off the mark. This beautiful, already thin woman has "transformed"...into the exact same woman after a year with Peleton. The ad itself didn't bother me at all....but it did confuse me. I watched it all the way through before the controversy and kept asking myself where was the change??? Peloton needs a new ad agency.Their ad agency is doing Peloton a great service, IMO. People are talking. The name is out there in a big way. Sales are not slumping, and monthly subscriptions are on the rise. Today stock price has so far regained a fair amount of value.
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scrappinmama
Pearl Clutcher
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Jun 26, 2014 12:54:09 GMT
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Post by scrappinmama on Dec 6, 2019 19:59:37 GMT
The ad isn't the best, but nothing to get all up in arms about. I think people are eager to get offended in our current climate. People are jumping to conclusions on a short commercial. Maybe she mentioned wanting the ability to exercise at home. I don't care if she's thin or not. Aren't we supposed to exercise to stay healthy, regardless of weight? To me I didn't see anything sexist there.
If my dh gave me a Peloton I would be thrilled. I would love to have one!
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sassyangel
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Jun 26, 2014 23:58:32 GMT
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Post by sassyangel on Dec 6, 2019 20:07:04 GMT
I’d love to have one too.
I think the reaction to the ad is a general overreaction.
However, the first time I saw it, I wondered why they picked a woman who had eyebrows that gave her a constant “worried look” even when she was evidently happy. While not a dealbreaker for me, I think that was a poor choice. And does impact the message the ad seems intended to send.
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sassyangel
Drama Llama
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Jun 26, 2014 23:58:32 GMT
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Post by sassyangel on Dec 6, 2019 20:13:28 GMT
People are projecting big time. I don’t know I’d call it projecting. It’s perfectly normal to view an ad with your own life experiences impacting your perception of it. Good advertising agencies take this into account.
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Deleted
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Mar 28, 2024 23:52:25 GMT
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Post by Deleted on Dec 6, 2019 22:20:36 GMT
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scrappyesq
Pearl Clutcher
You have always been a part of the heist. You're only mad now because you don't like your cut.
Posts: 4,022
Jun 26, 2014 19:29:07 GMT
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Post by scrappyesq on Dec 6, 2019 23:40:55 GMT
The ad itself didn't bother me at all....but it did confuse me. I watched it all the way through before the controversy and kept asking myself where was the change??? Peloton needs a new ad agency.Their ad agency is doing Peloton a great service, IMO. People are talking. The name is out there in a big way. Sales are not slumping, and monthly subscriptions are on the rise. Today stock price has so far regained a fair amount of value.
I'm certainly far from the only person who thinks this was a huge advertising misstep.
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sassyangel
Drama Llama
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Jun 26, 2014 23:58:32 GMT
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Post by sassyangel on Dec 6, 2019 23:53:32 GMT
The “already skinny to begin with” in that article rubbed me the wrong way, just a bit. Being skinny doesn’t necessarily equal being fit. I wouldn’t mind getting one, but if my husband ever got me one, it’d be because he’d know I wouldn’t mind it. That’s the difference, and the important relationship dynamic that seems missing from the ad, and causes people to view it with a side eye.
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Post by wendifful on Dec 7, 2019 3:14:15 GMT
I'll admit I haven't read through this whole thread, but Ryan Reynolds just posted a short commercial parody (while also advertising his gin) on YouTube using the same actress from the Peloton ad. It's pretty genius and hilarious. I'm also incredibly impressed at the turnaround time on this commercial!
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kibblesandbits
Pearl Clutcher
At the corner of Awesome and Bombdiggity
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Aug 13, 2016 13:47:39 GMT
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Post by kibblesandbits on Dec 7, 2019 12:34:39 GMT
Their ad agency is doing Peloton a great service, IMO. People are talking. The name is out there in a big way. Sales are not slumping, and monthly subscriptions are on the rise. Today stock price has so far regained a fair amount of value.
I'm certainly far from the only person who thinks this was a huge advertising misstep. I'm sure you're not. I was stating my opinion.
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Post by crazy4scraps on Dec 7, 2019 16:28:06 GMT
I'll admit I haven't read through this whole thread, but Ryan Reynolds just posted a short commercial parody (while also advertising his gin) on YouTube using the same actress from the Peloton ad. It's pretty genius and hilarious. I'm also incredibly impressed at the turnaround time on this commercial! LOL! That’s hysterical especially because of the timing with the other ad.
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Post by crazy4scraps on Dec 7, 2019 16:32:54 GMT
I’d love to have one too. I think the reaction to the ad is a general overreaction. However, the first time I saw it, I wondered why they picked a woman who had eyebrows that gave her a constant “worried look” even when she was evidently happy. While not a dealbreaker for me, I think that was a poor choice. And does impact the message the ad seems intended to send. I remember thinking it was a pretty stupid ad the first time I saw it, and mentally noted that the woman looked mostly worried throughout the whole thing. Seeing as how DH bought himself an expensive Bowflex that has spent most of its time in our life as nothing more than a coat rack and a treadmill that has a quarter inch of dust on the belt, I wouldn’t be too jazzed to see another piece of workout equipment show up at my house no matter who it’s for. (Now a $2000 massage chair? *That* might be a welcome addition, LOL.)
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Post by tiffanyr on Dec 7, 2019 17:01:29 GMT
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