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Post by bluecrafterperson on Jul 27, 2019 16:05:21 GMT
The following was in an email sent out by an online craft store.
"We have been notified that Lawn Fawn has introduced a MAP Policy for their pricing. We are no longer able to discount this product for the first 30 days after release and then it is only a 10% discount for 2 days."
This is my thoughts on the subject. It is good to know this type of thing for it helps the consumer to decide with which companies they want to spend their money.
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Post by lisacharlotte on Jul 27, 2019 17:09:09 GMT
I think if they have the sales volume to control their pricing it’s smart for them. Everyone expecting a 30-40% discount on purchase is what keeps small scrap companies from being able to expand. This is discretion spending.
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Post by Embri on Jul 28, 2019 2:18:41 GMT
They're just going to drive customers to other companies and overseas knockoffs. There's a major fancy board-game manufacturer that does something similar with enforcing MAP and it's strangled the local game stores / smaller online sellers rather than helping them at all. Big companies can absorb the losses of being unable to move product, but a small one can't. I wouldn't be surprised to see a number of companies dropping Lawn Fawn from their offerings if they know they can't clear out overstock as needed.
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Post by anniefb on Jul 28, 2019 5:59:47 GMT
Hmm interesting. As lisacharlotte said, they obviously have the sales volume to set the rules.
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Post by freeatlast on Jul 28, 2019 13:21:12 GMT
This policy will make it less likely that I purchase Lawn Fawn products.
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fireant
Shy Member
Posts: 30
May 30, 2016 15:37:54 GMT
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Post by fireant on Jul 28, 2019 15:23:57 GMT
I googled a little bit about MAP policies and so far I don't like what I see. It's hard to put my finger on, but why should a business be able to control what a retailer sells something for after it's been purchased wholesale? I read that the advantage is so that discounts don't damage the brand value. To me it seems like the logical result is to keep prices high and leave retailers without recourse when people don't buy. The business world is an interesting place, that's all I can say.
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Post by Embri on Jul 28, 2019 17:20:47 GMT
I googled a little bit about MAP policies and so far I don't like what I see. It's hard to put my finger on, Probably because it flies in the face of a free market and supply/demand dictating price, you know, capitalism, the thing US of A is all hoo-rah about all the time. Ultimately your product has value only if people are willing to buy it.
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fireant
Shy Member
Posts: 30
May 30, 2016 15:37:54 GMT
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Post by fireant on Jul 28, 2019 17:50:23 GMT
I googled a little bit about MAP policies and so far I don't like what I see. It's hard to put my finger on, Probably because it flies in the face of a free market and supply/demand dictating price, you know, capitalism, the thing US of A is all hoo-rah about all the time. Ultimately your product has value only if people are willing to buy it. HA! I think you might be right. I kind of regret donating some of my Lawn Fawn stamps and dies, maybe I should have sold them on for $5 each or something.
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Post by bluecrafterperson on Jul 28, 2019 18:05:29 GMT
Everyone that posted above, interesting thoughts.
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ComplicatedLady
Pearl Clutcher
Posts: 3,037
Location: Valley of the Sun
Jul 26, 2014 21:02:07 GMT
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Post by ComplicatedLady on Jul 28, 2019 18:59:47 GMT
I can kinda see having a consistent price when it’s first released. After that seems weird. Only 10% for two days? They’ll lose people like me who have no need to get the latest and greatest new releases and prefer to shop the older stuff for deals. I like their stamps, but not at full price forever. Some may be worth full price to me, but not nearly as many as I would buy 50%, 40%, or even 25% off.
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Post by wagleg on Jul 28, 2019 19:11:23 GMT
It feels like to me that they want more of your money. Like they would rather you shop their site versus retailers, so they receive a bigger cut of sales.
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FurryP
Drama Llama
To pea or not to pea...
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Site Supporter
Jun 26, 2014 19:58:26 GMT
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Post by FurryP on Jul 29, 2019 0:59:51 GMT
It feels like to me that they want more of your money. Like they would rather you shop their site versus retailers, so they receive a bigger cut of sales. That might be, but the problem for me is the following: They charge shipping. Some other sites don't. 10% for only 2 days? That is not enough to entice me to feel rushed to buy on 1 of those 2 days. Good chance after those specific two days I will get over it and not buy at all. Well I guess it is not really a problem. There will be more money in my pocket.
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Post by wagleg on Jul 29, 2019 1:08:19 GMT
It feels like to me that they want more of your money. Like they would rather you shop their site versus retailers, so they receive a bigger cut of sales. That might be, but the problem for me is the following: They charge shipping. Some other sites don't. 10% for only 2 days? That is not enough to entice me to feel rushed to buy on 1 of those 2 days. Good chance after those specific two days I will get over it and not buy at all. Well I guess it is not really a problem. There will be more money in my pocket. I agree. I feel like it’s a money grab in a big way!!
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craftymom101
Pearl Clutcher
Posts: 3,604
Jul 31, 2014 5:23:25 GMT
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Post by craftymom101 on Jul 29, 2019 6:55:32 GMT
Didn’t Cricut do something similar when the original came out? I know scrapbook stores weren’t supposed to discount them in any way. What happens when a certain product doesn’t sell? If I were a buyer for a scrapbook/stamp store I would have a hard time with this policy and would hesitate to stock Lawn Fawn because of it.
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cycworker
Pearl Clutcher
Posts: 4,375
Jun 26, 2014 0:42:38 GMT
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Post by cycworker on Jul 29, 2019 14:15:51 GMT
At the store where I hop I'm unsure this would be a big issue. Lawn Fawn never or rarely goes on sale there, because it's so popular she can barely keep up with the demand.
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Post by scrappinheather on Jul 29, 2019 16:53:04 GMT
From what I understand from the lawn fawn Facebook group is that retailers can’t discount lawn Fawn until a month after the new release but then they can.
I was lucky. Oozak didn’t realize they couldn’t discount the new release and had it at 20% off when I ordered so I saved $60. About an hour later the mistake was fixed and all prices were retail
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Post by artisticscrapper on Jul 30, 2019 3:39:05 GMT
Interesting since Scrapbook.com has pretty much all their Lawn Fawn products on sale and for more that 10% off. This includes the new stuff. So I’m guessing this new policy doesn’t apply across the board.
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Post by bluecrafterperson on Jul 30, 2019 3:51:30 GMT
This is from an email from another online craft store.
ALL IN STOCK Lawn Fawn Products On Sale at least 15% OFF or more through Sunday ONLY! We've just been notified that we will need to increase our prices on Lawn Fawn products - so now's your chance to fill your Lawn Fawn wish list before prices go up!
My guess is that online stores are trying to sell some of the Lawn Fawn stock they have before they have to abide by the price increases.
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scrapnnana
Drama Llama
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Jun 29, 2014 18:58:47 GMT
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Post by scrapnnana on Jul 30, 2019 15:45:03 GMT
Interesting. I read this thread out of curiosity.
Maybe Lawn Fawn is popular enough that they can get away with this, but they may be making a mistake. I notice that several here seem to indicate that they will be less likely to buy Lawn Fawn now.
I think it’s a stupid business move, personally.
Lawn Fawn is too cutesy for me. I liked that style when I had young kids, but not so much anymore. I don’t own anything made by Lawn Fawn, so it won’t affect me. I just disagree with their business practices. They have the right to run their business the way they want, but I think Embri is right. It will drive some customers to the overseas knock offs.
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Lawn Fawn
Jul 30, 2019 17:25:58 GMT
via mobile
Post by lisacharlotte on Jul 30, 2019 17:25:58 GMT
Interesting. I read this thread out of curiosity. Maybe Lawn Fawn is popular enough that they can get away with this, but they may be making a mistake. I notice that several here seem to indicate that they will be less likely to buy Lawn Fawn now. I think it’s a stupid business move, personally. Lawn Fawn is too cutesy for me. I liked that style when I had young kids, but not so much anymore. I don’t own anything made by Lawn Fawn, so it won’t affect me. I just disagree with their business practices. They have the right to run their business the way they want, but I think Embri is right. It will drive some customers to the overseas knock offs. People on this board were already quite happy to purchase pirated designs because they didn't like the price before this move. I doubt that will change. People either buy stolen stuff or they don’t. We’re not talking necessities to survive. Nobody NEEDS the newest Lawn Fawn release to feed their children.
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Post by Embri on Jul 30, 2019 21:21:40 GMT
It certainly doesn't encourage me to buy the 'real thing'. LF prices were already unreasonable for someone outside the United States, this will only make the value proposition worse.
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scrapnnana
Drama Llama
Posts: 6,114
Jun 29, 2014 18:58:47 GMT
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Post by scrapnnana on Jul 31, 2019 2:38:10 GMT
Interesting. I read this thread out of curiosity. Maybe Lawn Fawn is popular enough that they can get away with this, but they may be making a mistake. I notice that several here seem to indicate that they will be less likely to buy Lawn Fawn now. I think it’s a stupid business move, personally. Lawn Fawn is too cutesy for me. I liked that style when I had young kids, but not so much anymore. I don’t own anything made by Lawn Fawn, so it won’t affect me. I just disagree with their business practices. They have the right to run their business the way they want, but I think Embri is right. It will drive some customers to the overseas knock offs. People on this board were already quite happy to purchase pirated designs because they didn't like the price before this move. I doubt that will change. People either buy stolen stuff or they don’t. We’re not talking necessities to survive. Nobody NEEDS the newest Lawn Fawn release to feed their children. Not everyone here is willing to buy pirated designs. But if customers think Lawn Fawn (or any other company) is overpriced, they will find another alternative. It doesn’t have to be an exact design. Similar often works just as well, and in some cases, may be even better.
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Post by missymarlin on Jul 31, 2019 3:21:39 GMT
Just to be clear, I will no longer be purchasing any Lawn Fawn products. I believe merchants/stores should be able to control their pricing themselves and Lawn Fawn is being short sighted. I think their products are overpriced at their regular suggested retail cost. While I have bought many, many Lawn Fawn products, there are enough other companies with quite similar products and I will not miss them. The LF designs I already have are pretty timeless and will work just fine for my projects and card making. If I want something else, it will not be hard to find new adorable designs from Lawn Fawn's competitors. I see this is an opportunity to simply expand my horizons.
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GiantsFan
Prolific Pea
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Jun 27, 2014 14:44:56 GMT
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Post by GiantsFan on Jul 31, 2019 3:59:04 GMT
Honestly, it won't change my buying habits. If I like an item I buy it. I do purchase stuff from certain sellers because of discounts, but overall if I want something I buy it. I have plenty of stuff that was purchased at full price without a second thought about it.
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Post by hop2 on Aug 1, 2019 13:58:01 GMT
Honestly, it won't change my buying habits. If I like an item I buy it. I do purchase stuff from certain sellers because of discounts, but overall if I want something I buy it. I have plenty of stuff that was purchased at full price without a second thought about it. i have a couple of items that might have cost a bit extra.
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scrappington
Pearl Clutcher
in Canada
Posts: 3,139
Jun 26, 2014 14:43:10 GMT
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Post by scrappington on Aug 1, 2019 17:39:37 GMT
Its kinda like Dyson or Apple. the manufacture dictates the sale price. I really like Lawn Fawn, I find some of their stuff is over priced and those items I don't buy. I won't buy their background dies, just like I won't buy Birch Press layering dies.
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Post by impearia on Aug 2, 2019 2:31:18 GMT
See. now, I find this all very interesting. I think how you feel about it kind of depends on which angle you look at it. In theory, this type of move can actually help small businesses because they are now supposedly on the same footing as someone like, say Sb.com, who tends to provide much higher discounts. I say "in theory" as above someone said SB.com seems immune to this policy. However, if it is enforced, it means you might be more likely to buy these at your LSS (if you are lucky enough to still have one!)or other smaller retailer rather than a larger shop just due to discount. Think of how people feel about Walmart and how they undercut all the small businesses, this type of policy may sound like a money grab by Lawn Fawn but is it? Don't they sell their products to the retailers at the same price? (I have no evidence otherwise) Isn't it actually the retailers themselves who benefit? I have also heard this type of strategy is often put into place to keep the upscale/boutique feel of a brand.
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Post by Embri on Aug 2, 2019 4:14:09 GMT
However, if it is enforced, it means you might be more likely to buy these at your LSS (if you are lucky enough to still have one!)or other smaller retailer rather than a larger shop just due to discount. This might be true if LF was the only brand in town, but it's not. Your average consumer looking to buy cutting dies (if they aren't dead set on a specific model/product) is going to judge similar products mostly by price. That makes it likely that any but the most ultra-popular LF designs are going to sit around on shelves far more than most retail outlets would like. Don't they sell their products to the retailers at the same price? (I have no evidence otherwise) They don't. Bigger stores/chains who buy more product in bulk can negotiate for better rates or better perks (such as demos, special shelving units, bundles, etc.) Or, as you pointed out, by being excluded from a forced MAP pricing deal. Basically if you're a national chain and the company rep comes and says "you're going to do this", you've got the clout to turn around and say "uh, nope. How about no, or else we're dropping your line." Isn't it actually the retailers themselves who benefit? Businesses benefit by being able to set their wares at prices the market will bear. That's the foundation of supply and demand. An inability to clearance product is a major drawback for a small store that has limited shelf space. Ultimately every product needs to SELL in order to keep the doors open; up until a customer purchases it, stock is a liability. It costs money to procure from the supplier, to display it in the shop, to market it to potential buyers, to protect it from shrinkage and theft, and and also by taking up a space that another product could be in.
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Lawn Fawn
Aug 2, 2019 13:20:40 GMT
via mobile
Post by lisacharlotte on Aug 2, 2019 13:20:40 GMT
Lawn Fawn is a premium brand. They will charge what the market will bear and enforce that price as they are able. Like someone above said, it’s the Apple model and it works if you have the product and customer base to support it. They are all over my IG feed from multiple card makers who showcase their products beautifully. I think it’s smart of them to maintain that status. There’s gonna be a day when they are no longer the cool kid on the block and everyone who bitched at their high prices will go on a buying spree when their product is at bargain prices. Smart move on their part at both ends of the market.
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Post by BSideCrafter on Aug 2, 2019 17:20:27 GMT
I have been a HUGE Lawn Fawn fan, but I HATE these types of policies.
Looks like I'll be looking at other companies for my Christmas Card stamps, dies, and cardstock this year. I know it's not a lot, but it's a choice I can make. And I just got my email about my birthday stamp/die from Lawn Fawn.
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