*NEW* American Crafts - September release

Not for me. Too bright and cheery. I want to see fall things now.

wow- that has a lot going on...lots of colours...lots of icons...iridescent, shiny, foil....

The matte puffy stickers are a maybe but other than that? no thank you

Nope. Doesn’t appeal to me at all.

I like the music notes paper and nothing else except for those red puffy Thickers. I absolutely need those Thickers.

It is just too soon for Valentine's lines.

This exactly. Christmas collections released in the summer seem too early. Valentines ones 6 months before are definitely too soon. I think AC has had some supply chain issues though so maybe it won’t be ready until October?

AC have missed the boat with their sometimes too-late release schedule in recent years so I understand going early. But this is jumping-the-gun early. I'd expect to see Valentine's Day lines a little later in the year, not just yet. I can't believe they're getting a February line out before revealing the very anticipated Crate Paper Christmas line. That's a little cray.

I was expecting to hate this when I clicked the link initially. It just looked like a hot mess overall. But looking more closely, I don't. I couldn't see myself buying the whole thing but there are individual elements that I do really like. I wish they'd leaned into the retro vibe a little more (especially colour-wise). They took the risk of doing something different with the 1970s designs but then didn't quite find the courage to go all in. It looks like a mismatch now, alas. Still, I applaud the attempt at something different-looking. And to me, AC-branded lines scream holographic foil. They were the first to bring holographic foil finish in a traditional SB line with their AC-branded BOOtiful Night release years back. I still remember...

Absolutely love the icon ephemera pack. The hear-shaped chocolate box is adorable. I can't wait to see the photo of everything included in the pack!

The phrase puffy stickers look super versatile and great to add to a scrap staple even if you don't celebrate Feb. 14, especialy if you like the 1970s. 

The papers are the letdown. They don't hold much appeal to me, both individually and collectively. I do love-love-love the cut-apart heart sheet called You're Cute. So gorgeous and fun! I can totally see myself using this to tuck a fact I love about each family member behind. So retro! 

Looks like a Damask Love collection, is Amber no longer with American Crafts?

I like a few B sides but there is nothing in it I feel like I “need”.

Not my style, so I’m safe lol

I am really not a fan at all!

  That sounds a little wrong. But I feel the same way! Except, not fall, we don’t really have fall.

So Christmas is already over and we are on to Valentines' Day now? Weird.

I actually really like a lot of the papers. The collection as a whole feels busy and overwhelming, but looking at it piece by piece I appreciate the wider color palette and variety of patterns.

It’s not for me but I know some people will love it!

I think it's kind of cute - I like some of the papers but could never put a dent in the embellishments. Although, I could if I packed lunches for DH that included obnoxiously adorable notes from me.