Who is the "average scrapper?"

I am fortunate that I have an amazing store about 30 minutes from my house. She carries so many different items/brands in there. Not too many techniques you couldn't learn from her store stash.

I feel like I am not the average scrapper in some cases, but in others I fit it well. I do like multiple photos and themed paper, for sure.

Perhaps it is like asking someone if they are rich or smart or good looking. You can always find someone better off and worse off than you.

Is it possible that instead of creating for the “average” scrapbooker, that the thought process on creating a collection is on numbers? If you have to choose between releasing a Christmas collection or a pickleball collection, how many people would scrapbook Christmas versus how many would scrapbook pickleball. The manufacturer would want to make as much $$ as possible, so would go with the theme that has the biggest potential market.

I think the themes with the biggest market $$$ potential are usual the generic themes that don't always appeal to beyond average scappers. Baby, birthday, holidays, wedding, etc. Those are the money makers. Those are probably the majority buyers who are the casual scrappers. Niche themes like pickleball, lacrosse, crocheting, square dancing, koala bears might be very desired to some but not by enough buyers to make it worth the design time and manufacture run expense. The LSS were great about carrying the more niche designs. Now that most of the brick and mortar LSS have closed, most shop at box stores who mostly carry the generic stiff. 

I can see 2 average groups where I live.

Group one - older, middle class women with the money for imported American goodies and shelf space for traditional albums.  Often scrap in 12 x 12, deeply into the hobby and aware of the trends.  We're not large enough numbers-wise to interest US manufacturers or for much of a local industry.  Cardmaking is a much bigger hobby here and normally if we can get themed supplies for locally popular sports or Christmas traditions they were designed for cardmakers.

Group 2 - young women in their late teens and 20s scrapping in notebooks, bujos and spiral bound paper albums.  Buy their supplies from cheap craft shops such as the Works and The Range, or Chinese sites.  Not much interested in acid free and are very much about scrapping the memories.  Don't come to crops because weekends are for clubbing until 2am, and share ideas on instagram and tiktok.  

I am so happy that group 2 will have scrapbooks from their teens and twenties to look back on when they're my age.  Suspect that they outnumber us oldtimers  and would love to see affordable products being created for them (drinking, clubbing, concerts, young romance).

I'm also seeing Indian (Desi) scrapbookers on instagram and given the population size there's got to be huge potential there.  Maybe in 10 years time the average scrapper will be Indian... time for more cricket themed supplies? :-)