Post by pinklady on Nov 1, 2024 16:44:50 GMT
I'm shocked!
SPELLBINDERS PAPER ARTS ACQUIRES HERO ARTS
Two leading companies in the craft industry join forces to create new opportunities for creativity and innovation.
Spellbinders Paper Arts, a global leader in die-cutting, hot-foiling, letterpress, and crafting products, announced today that it has acquired Hero Arts, a family-owned company that has been producing high-quality stamps, inks, and accessories for 50 years. The varied strengths and expertise of the two iconic brands are coming together to create a dynamic and powerful force in the arts & crafts community.
"We are thrilled to welcome Hero Arts to the Spellbinders family," said Marc Petrine, President of Spellbinders Paper Arts. "Hero Arts is a respected and trusted brand that shares our passion for creativity and innovation. Together, we will be able to offer our customers more choices, more value, and more inspiration for their crafting needs."
Hero Arts has a long and rich history of beautiful designs and high-quality products that are beloved in the industry. With a vision towards keeping the Hero Arts style unique and distinctive, as well as maintaining the rich catalog of Hero Arts products, Spellbinders plans to streamline operational and back-end functioning for greater efficiencies that will benefit supporters of both brands. The convenience of ordering greater assortments from Spellbinders Paper Arts and Hero Arts from one trusted source will make shopping easier for both crafters and retailers.
“Our historical success, long-term brand vision and product assortments perfectly complement the vision of the Spellbinders team and their direction,” agree Hero Arts co-owners and husband-wife team Aaron Leventhal and Laura Ackerman. “We’re committed to continued innovation and bringing amazing designs and products to the craft industry, and we’re enthusiastic about what the next fifty years of Hero Arts will bring with Spellbinders.”
With a long and productive relationship spanning decades, the acquisition of Hero Arts will be a natural and supportive connection between the two brands. “I’ve been friends with Aaron for over twenty years.” Denzil Quick, V.P. of Business Development for Spellbinders says. “It is an honor to be the caretaker of such a distinguished industry icon like Hero Arts. We take great pride in continuing the family legacy.” The increased opportunities for events, product education and engagement will help bring the joy of crafting to new markets across the globe.
Follow both brands on social media to see how this new vision for the future will empower and inspire creatives.
FREQUENTLY ASKED QUESTIONS:
Are you planning to phase out the Hero Arts brand, or combine it with Spellbinders?
Absolutely not! Hero Arts has a long and rich history, and we intend to build on that as we reinvest in the brand. This includes preserving the Hero Arts style and maintaining a printed catalog of Hero Arts products. This new chapter will offer a rich array of educational tools, products styles, and creative designs, all with the same distinctive and innovative style you adore from Hero Arts.
Will Hero Arts remain committed to green business practices?
Absolutely. A dedication to green manufacturing and charitable giving is at the heart of Hero Arts and will be continued.
Will you continue to work with Ralph Tyndall?
Yes. Ralph is a talented influencer and designer and we plan to continue developing new products with him (and to continue supporting what he has already developed).
Will the Hero Arts website still be operational and available?
Yes, the site will re-open on November 4th. The Shopping website along with the blog and other educational pieces will remain as a great resource. Visit often to see what’s new!
What will happen to my rewards points on the Hero website? What about gift cards?
All rewards points, store credits, and gift cards will stay the same and intact.
How will the purchases I make show up on my credit card statement?
Charges will show up on credit card statements as "Spellbinders" initially and will eventually transition to Hero Arts accounts.
What will happen to the Hero Arts’ facility in Richmond, California?
Product is currently being transferred from the CA facility, to the Spellbinders warehouse in Phoenix, Arizona. After November 1st, all Hero orders will ship from there. The facility will continue to operate for the foreseeable future, manufacturing red rubber and wood mount stamps.
Will Aaron and Laura continue to be a part of the daily operations of the business?
No; however, they will continue to support the brand as ambassadors, and have offered themselves for counsel and guidance as needed.
Will Hero still produce catalogs?
Absolutely. We strongly believe in the power of a printed catalog to inspire and educate, and we intend to continue to produce printed catalogs moving forward.
What will happen to Hanging with Hero?
Hanging with Hero, a video series lead by HA CEO Aaron Leventhal and co-hosted by Jennifer McGuire, has been posting fresh content every couple of weeks as Hero celebrates their 50th anniversary. To finish the anniversary year, Aaron and Jennifer will continue hosting Hanging with Heros into December. Their next video will be with Denzil Quick and Yana Smakula on November 6th.
Will Hero continue to produce their full product line?
Yes, all your favorite products will still be produced including stamps, dies, inks and all the supporting products that you know and love.
Will I still be able to find Hero Arts on social media?
Yes, you will find lots of inspiration on your favorite channels including Instagram and YouTube. Subscribe to be notified and keep in touch!
Two leading companies in the craft industry join forces to create new opportunities for creativity and innovation.
Spellbinders Paper Arts, a global leader in die-cutting, hot-foiling, letterpress, and crafting products, announced today that it has acquired Hero Arts, a family-owned company that has been producing high-quality stamps, inks, and accessories for 50 years. The varied strengths and expertise of the two iconic brands are coming together to create a dynamic and powerful force in the arts & crafts community.
"We are thrilled to welcome Hero Arts to the Spellbinders family," said Marc Petrine, President of Spellbinders Paper Arts. "Hero Arts is a respected and trusted brand that shares our passion for creativity and innovation. Together, we will be able to offer our customers more choices, more value, and more inspiration for their crafting needs."
Hero Arts has a long and rich history of beautiful designs and high-quality products that are beloved in the industry. With a vision towards keeping the Hero Arts style unique and distinctive, as well as maintaining the rich catalog of Hero Arts products, Spellbinders plans to streamline operational and back-end functioning for greater efficiencies that will benefit supporters of both brands. The convenience of ordering greater assortments from Spellbinders Paper Arts and Hero Arts from one trusted source will make shopping easier for both crafters and retailers.
“Our historical success, long-term brand vision and product assortments perfectly complement the vision of the Spellbinders team and their direction,” agree Hero Arts co-owners and husband-wife team Aaron Leventhal and Laura Ackerman. “We’re committed to continued innovation and bringing amazing designs and products to the craft industry, and we’re enthusiastic about what the next fifty years of Hero Arts will bring with Spellbinders.”
With a long and productive relationship spanning decades, the acquisition of Hero Arts will be a natural and supportive connection between the two brands. “I’ve been friends with Aaron for over twenty years.” Denzil Quick, V.P. of Business Development for Spellbinders says. “It is an honor to be the caretaker of such a distinguished industry icon like Hero Arts. We take great pride in continuing the family legacy.” The increased opportunities for events, product education and engagement will help bring the joy of crafting to new markets across the globe.
Follow both brands on social media to see how this new vision for the future will empower and inspire creatives.
FREQUENTLY ASKED QUESTIONS:
Are you planning to phase out the Hero Arts brand, or combine it with Spellbinders?
Absolutely not! Hero Arts has a long and rich history, and we intend to build on that as we reinvest in the brand. This includes preserving the Hero Arts style and maintaining a printed catalog of Hero Arts products. This new chapter will offer a rich array of educational tools, products styles, and creative designs, all with the same distinctive and innovative style you adore from Hero Arts.
Will Hero Arts remain committed to green business practices?
Absolutely. A dedication to green manufacturing and charitable giving is at the heart of Hero Arts and will be continued.
Will you continue to work with Ralph Tyndall?
Yes. Ralph is a talented influencer and designer and we plan to continue developing new products with him (and to continue supporting what he has already developed).
Will the Hero Arts website still be operational and available?
Yes, the site will re-open on November 4th. The Shopping website along with the blog and other educational pieces will remain as a great resource. Visit often to see what’s new!
What will happen to my rewards points on the Hero website? What about gift cards?
All rewards points, store credits, and gift cards will stay the same and intact.
How will the purchases I make show up on my credit card statement?
Charges will show up on credit card statements as "Spellbinders" initially and will eventually transition to Hero Arts accounts.
What will happen to the Hero Arts’ facility in Richmond, California?
Product is currently being transferred from the CA facility, to the Spellbinders warehouse in Phoenix, Arizona. After November 1st, all Hero orders will ship from there. The facility will continue to operate for the foreseeable future, manufacturing red rubber and wood mount stamps.
Will Aaron and Laura continue to be a part of the daily operations of the business?
No; however, they will continue to support the brand as ambassadors, and have offered themselves for counsel and guidance as needed.
Will Hero still produce catalogs?
Absolutely. We strongly believe in the power of a printed catalog to inspire and educate, and we intend to continue to produce printed catalogs moving forward.
What will happen to Hanging with Hero?
Hanging with Hero, a video series lead by HA CEO Aaron Leventhal and co-hosted by Jennifer McGuire, has been posting fresh content every couple of weeks as Hero celebrates their 50th anniversary. To finish the anniversary year, Aaron and Jennifer will continue hosting Hanging with Heros into December. Their next video will be with Denzil Quick and Yana Smakula on November 6th.
Will Hero continue to produce their full product line?
Yes, all your favorite products will still be produced including stamps, dies, inks and all the supporting products that you know and love.
Will I still be able to find Hero Arts on social media?
Yes, you will find lots of inspiration on your favorite channels including Instagram and YouTube. Subscribe to be notified and keep in touch!
