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Post by retrofunscrapper on Mar 15, 2025 15:12:19 GMT
Wow. In Ralph’s (Ralph Tyndall Designs) most recent video, “Answering YOUR Toughest Questions (while making a card)”, someone asked when his next collab would be. Apparently he had been designing a new collection for HA (this would have been his third, I think), but now it won’t be released, and there will be no others.
He shared in a prior video some concerns about the current status quo of how the online (creator) craft industry currently works. Some creators not only complained to Hero Arts (& Spellbinders); they threatened to boycott any collection they might do with him in the future.
In the Toughest Questions video, he reveals that they “released” him (ended partnership might be more accurate wording, but you get the gist) and why at around the 8-minute mark. In the video with the original comments that industry people reacted to (“Why I Struggle to Fit In Here & Why I No Longer Care”), the comments that threw people into a tizzy start at around the 5-minute mark.
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Post by hoopsfn on Mar 15, 2025 15:20:01 GMT
I'm not familiar with him retrofunscrapper but it's always unfortunate to lose another designer/crafter. Hope things work out for him.
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Post by retrofunscrapper on Mar 15, 2025 15:24:04 GMT
Oh, he’s not leaving the crafting world. This was just an ongoing collaboration/relationship with Hero Arts. He’s huge on TikTok & Instagram for cards and for crafting ASMR/quick-cut style videos. Once he decided to create full-time, he began to share on YouTube regularly as well.
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pinklady
Drama Llama

Posts: 6,653
Nov 14, 2016 23:47:03 GMT
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Post by pinklady on Mar 15, 2025 15:49:19 GMT
I’ll preface this with I’m not a Ralph fan. I find his cards rather meh and something just always felt off with him. I just get a weird vibe from him. I’m also not into ASMR videos so I find them a turnoff right from the get go.
That being said, since I’m a nosy rosy, I watched the his video from last week and the new one. There wasn’t anything remotely bad in last weeks video. I find it hard to believe content creators went to Hero Arts/Spellbinders threatening to boycott him. I find that laughable. I’m mean, does he think he’s Tim Holtz raking in the bucks for a company. 😂
There is way more to this story.
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Post by retrofunscrapper on Mar 15, 2025 15:57:14 GMT
There could definitely be more. But if it is as stated, it’s not him seeing himself as big (I’m the one who said that, going off of his numbers on all platforms, including many people who are new to crafting, that older/most creators don’t reach as much). It’s HA/SB seeing him as easily disposable, when compared to whoever complained. That makes me think of specific creators. Big ones. Pure speculation, though.
Adding: I also think there could be a way that a big creator would get defensive about the affiliate-links-driving-the-content thing that we could even spin as not nasty/aggressive. My guess would be they didn’t want anyone trying to up-end the apple cart for other small creators they felt they needed to “protect”.
The thing is, one person musing about if there’s a better way for creators wouldn’t have upended or hurt anything. But the whole industry is running scared right now, which makes me believe someone huge very well *might* have told HA/SB they wouldn’t stand for that kind of talk, because of the damage they imagine it could cause.
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caangel
Drama Llama

Posts: 6,025
Location: So Cal
Jun 26, 2014 16:42:12 GMT
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Post by caangel on Mar 15, 2025 16:33:39 GMT
Is the a link to the video?
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Post by retrofunscrapper on Mar 15, 2025 16:45:55 GMT
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Post by melanell on Mar 15, 2025 17:03:27 GMT
I've never even heard of him, but I clicked briefly on the video people supposedly had issues with, and I could immediately tell that his videos would not be the type I would ever watch. I really dislike ASMR videos and I also dislike PIP video formats. So, that's definitely why he's someone unknown to me.
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Post by Night Owl on Mar 15, 2025 17:22:07 GMT
As a mother of a Gen Z teenager, after listening to my daughter and her friends this guy doesn't faze me. lol
There has always been competitiveness covered up by fake niceness in this industry, unfortunately that's nothing new.
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Post by retrofunscrapper on Mar 15, 2025 17:22:15 GMT
I get that. ASMR, especially, as that is divisive. You either detest those kinds of sounds or absolutely love them. The view numbers on his crafting-sounds ASMR stuff are just insane. Hundreds of thousands of views on some of his shorts, and one longer crafting-sounds-to-fall-asleep-to video has over a quarter of a million views. (I forgot to quote Melanell. I am bad at this.  )
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Post by wordfish on Mar 15, 2025 17:57:44 GMT
I like to think I stay pretty up on this industry but I had never heard of this guy. I am glad to add him to my collection of inspirational creatives. Also, I bought that brownstone set he used in the "controversial" video. It was 4.99. Score! I'm a sucker for house and architectural iconography so it was inevitable anyway, once I stumbled upon it.
I wish him well and look forward to checking out more of his stuff. If what he has alleged is true, that's such a shame. But also: Are the other (influential) creatives that thin-skinned? Do they think we all ascribe to them motives of pure creativity and boundless artistic pursuits full of nothing but altruism and the desire to share? I'd be bored shitless by that and I like that they promote stuff and show cool ways to use it. Odd.
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Post by retrofunscrapper on Mar 15, 2025 18:07:45 GMT
And holy crap,I just looked at the actual numbers for his TikTok (I rarely go on there, mainly YouTube). He has 1.5 million TikTok followers, and I saw one video at the top had over *48 million* views. Geez, that’s a heck of a lot of potential eyeballs to give up if you’re a crafting company.
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Post by ScrapbookMyLife on Mar 15, 2025 18:36:08 GMT
I have never heard of him, until this post. I agree with others, there has to be more to the story.
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Shakti
Pearl Clutcher
My time coming, any day; don't worry about me, no
Posts: 4,255
Oct 30, 2022 23:42:30 GMT
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Post by Shakti on Mar 15, 2025 20:09:16 GMT
That makes me think of specific creators. Big ones. Pure speculation, though. That was my very first thought as well.
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Post by MichyM on Mar 15, 2025 20:40:07 GMT
I should preface this by saying that Ralph has only crossed my path once or twice. I find his cards to be just "eh" and I dislike AMSR in general in a huge way and immediately turn those videos off. So I don't know anything about his personality and/or how he fits into the card making community beyond being a content creator and designer. I am perplexed at how he has such a large following (I do not TikTok) and can't help but wonder if somehow followers were purchased? I don't know if that can be done, but I'm fairly certain that it can be done on IG. Thoughts after watching the first video: there was no information shared that anyone who watches card making content didn't already know. IMHO it was wholly unnecessary. I disliked that he made a point several times to say (I'm paraphrasing here) that he didn't want to dis those who create card making videos in a manner that is different than his, who use affiliate links and the like, but then he would continue to do so. This is a conversation he should have had with trusted friends or professionals. That it was complained about enough to have his collab with HA ended over a threatened boycott, like many of you, I think that there is a lot more to this story that likely happened behind the scenes prior to him going on about it in the video. I didn't watch the second one discussing his release from HA because that first 12 minute video was as much as i want to invest in him right now 
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caangel
Drama Llama

Posts: 6,025
Location: So Cal
Jun 26, 2014 16:42:12 GMT
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Post by caangel on Mar 15, 2025 20:54:22 GMT
Watched the links, my first time learning about him. I don't think I'd like just a pure ASMR video but for me I enjoyed the voice over with PIP video about random stuff not related to what he was making. I think that's also why I like watching Shimelle, although hers are much longer and she has quite a bit of teaching and "advertising" which I don't mind. I'm really there for the "random rubbish" as she calls it. She is the only thing on YouTube that I watch. I subscribed to Ralph so we'll see if I add him regularly. I've watched 1-3 videos of other popular crafters and for what ever reason no one else has drawn me in.
Thanks for sharing!
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Post by retrofunscrapper on Mar 15, 2025 21:11:33 GMT
I should preface this by saying that Ralph has only crossed my path once or twice. I find his cards to be just "eh" and I dislike AMSR in general in a huge way and immediately turn those videos off. So I don't know anything about his personality and/or how he fits into the card making community beyond being a content creator and designer. I am perplexed at how he has such a large following (I do not TikTok) and can't help but wonder if somehow followers were purchased? I don't know if that can be done, but I'm fairly certain that it can be done on IG. Thoughts after watching the first video: there was no information shared that anyone who watches card making content didn't already know. IMHO it was wholly unnecessary. I disliked that he made a point several times to say (I'm paraphrasing here) that he didn't want to dis those who create card making videos in a manner that is different than his, who use affiliate links and the like, but then he would continue to do so. This is a conversation he should have had with trusted friends or professionals. That it was complained about enough to have his collab with HA ended over a threatened boycott, like many of you, I think that there is a lot more to this story that likely happened behind the scenes prior to him going on about it in the video. I didn't watch the second one discussing his release from HA because that first 12 minute video was as much as i want to invest in him right now  TikTok is very different from YouTube as far as follower/view count. Due to its mostly short-form content and different algorithms and demographics, once you have one video go viral, a content creator has the potential to build a very large following quickly. YouTube growth is super slow by comparison and also doesn’t have as much short-form content in general. Also, TikTok skews younger, and ASMR is huge with Millennials & Gen Z, so while the numbers are huge, there are likely reasons to back it up. Added: Another thought I had— there are tons of young people into ASMR who will watch a TikTok or Instagram video with clicky crafty sounds…who have never crafted (yet) at all. They are in addition to crafters who watch. For traditional card makers or scrapbookers, especially on (slower growth) YouTube, the chances of an A)young person, B)non-crafter, or C)both clicking on a traditional crafting video is extremely low. Big difference in reach. And I say this knowing that YouTube is my ride-or-die favorite, lol.
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Post by joblackford on Mar 15, 2025 22:28:32 GMT
Ah, I wondered why his “struggle to fit in” video kept popping up as a suggestion on YT. I figured there was probably some drama involved.
A lot of us questioned him getting to design his own products after only months as a crafter/craftfluencer, but his TT following was cited as the explanation - a lot of new young crafters to reach… assuming they actually want to do and not just watch. It seemed like a lot of his videos are aimed at people who didn’t even know you could make things yourself, but does that translate into them buying into the hobby? Maybe not at the rate that was promised or hoped for. If he wasn’t actually making them much money it wouldn’t take much to cut him loose.
And tbh I thought his products were pretty boring (at least what I saw).
And Hero Arts has gone through some pretty big changes since they partnered with him!
There are definitely some thin-skinned big name crafters out there. A lot of whining about being kind, and a lot of people very dependent on affiliate links for their living. I guess I will watch the videos and see what’s going on… Thanks for the approx. timings of the pertinent comments!
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FurryP
Prolific Pea
 
To pea or not to pea...
Posts: 7,797
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Jun 26, 2014 19:58:26 GMT
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Post by FurryP on Mar 15, 2025 22:55:53 GMT
I like Ralph. I randomly came across him on YT. I do not watch all of his videos.
Personally, most of his cards or HA products are not for me. But maybe he is refreshing to me because he is not pushing affiliate linking (on the video) like everyone else? One of the last videos I watched he made a card with old product. On another it was a super cute Disney card. Normally I am not into ASMR, but I can definitely stand watching a few of his before I have to move on. Maybe because it is a subject I am interested in?
If the threat to boycott is true then that is a shitty thing to do, especially since the affliate-linking is absolutely true. You don't fool me makers who claim to be helpful by putting the "link down below." Especially when they link not only the shown product, but every single scissor, trimmer, adhesive, reverse tweezer, cardstock, pick up tool, etc, etc.
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Post by retrofunscrapper on Mar 15, 2025 23:10:59 GMT
I saw that Amy R (Prairie Paper & Ink) commented on the most recent video and said she supported him and thought it was shameful of anyone to make the threats. There was at least one other content creator who voiced the same.
On the initial video talking about links being the standard, there are over a thousand comments, very high engagement. And it looks like a lot of them are saying it’s a breath of fresh air or a relief to watch something without feeling like the next new thing is being sold or pushed over and over.
Some creators are very flat-out about links, totally transparent. I’d say Amy R is one in that category for sure. And never pushy. Others seem to twist into pretzels to seem like they’re not pushing you to the links, all the while doing exactly that. I also wonder if some think that just because their videos have vague titles the audience won’t sense that product is being pushed. Quite frankly, I much prefer that a title state outright what company, what release or items, etc. That would never keep me from clicking on a video, especially if it’s a crafter I like to watch. Purposeful vagueness might, though.
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Post by lisacharlotte on Mar 15, 2025 23:47:19 GMT
I enjoy his asmr shorts. That's how he first dropped onto my radar. His actual product collaborations aren't my style, so no profit gained from me there. The toxic positivity of a particular clique in this business makes me wish they would all lose their following, but it will never happen. Fuck their insincere "be kind" bullshit.
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Post by craftmepink on Mar 15, 2025 23:51:42 GMT
I like Ralph too, followed him when he first started on TikTok and had lives which usually just showed him making a card and talking about his everyday life.
I think his ASMR videos really pushed his popularity on TikTok. I think the explanation might be more simple than controversial. Hero Arts probably thought his popularity would translate into more sales. Maybe his products weren't selling?
And he wasn't really the type to push sales when he made his videos. I think he should really focus on his main talents which are his videos.
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pocketaddict
Full Member
 
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Dec 14, 2023 3:50:23 GMT
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Post by pocketaddict on Mar 16, 2025 6:20:25 GMT
There are definitely some thin-skinned big name crafters out there. A lot of whining about being kind this this this this this. OMG I cannot stand the kindness whining thing. it is one big eye roll, either hugely preachy or "piling on" ingenuine, hard to say which is more annoying. and don't even get me started on the kindness-themed stamp sets.. I'm like are they serious?? I can't imagine sending a friend or even a stranger a card with a sentiment like "kill them with kindness" or "the world needs more kindness" or "kindness no matter how small is never wasted". they must just send them to each other, happy to pat each other on the back. and of course no one can tell them it is freaking weird because "that would be unkind". EYE ROLL.re: ralph - I can think of at least two biggies for HA who I could see fussing about the fairly bland comments he made. it has the same vibe as the "don't copy my card" drama. like, get a life. whether I like his designs or not (hit or miss), if what he said is true, then it is really lame. I could see part of the full story being that he hasn't drank the koolaid. he still has and shares his (mild) honest opinions. and for all their talk of kindness, it appears to only be extended to those who toe the party line... #sunshine #rainbows #everyoneisgreat #allproductsarecute #keepbuyingandbekind
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Shakti
Pearl Clutcher
My time coming, any day; don't worry about me, no
Posts: 4,255
Oct 30, 2022 23:42:30 GMT
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Post by Shakti on Mar 16, 2025 11:37:19 GMT
Hero Arts probably thought his popularity would translate into more sales. Maybe his products weren't selling? If Spellbinders is managing to sell ANY Hero Arts products, it's a minor miracle and probably an accident as well! I placed a Spellbinders order not too long ago and received a ship notice within days and my products within a week or so. Ordering HA products a month or two prior to that led to a package showing up on my Informed Delivery after two or three weeks without any ship notice being emailed. And IIRC, Ralph's product release at HA was pretty close to the takeover, wasn't it? Sometime in the fall anyway.
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Post by melanell on Mar 16, 2025 12:24:25 GMT
I should add that I also don't look to check out what Hero arts is doing or selling, either, so that also adds to me not knowing this designer/artist/creator.
I didn't even realize Hero Arts still existed!
To me Hero Arts is still the company selling rubber stamps back in the late 1980s. A few years after that I had a reason to opt not to purchase their stamps any longer, and so they just fell of the radar for me. So this thread has been a surprise to me in that they are even still in business.
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Post by lisacharlotte on Mar 16, 2025 15:38:05 GMT
#keepbuyingandbekind 😂
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Post by retrofunscrapper on Mar 16, 2025 17:20:11 GMT
Looks like in addition to Amy R, a few other creators have spoken up in the comments now. I’m sure I probably missed some, but I saw Ardyth, Charlene (DreamCraftCreate), & Justine Hovey. (I also saw a couple of commenters that seem to have the same suspicions about the origin of the threat that some of us are having.)
It doesn’t surprise me at all to see Justine express full-throated support. I remember a video where she shared her straw-that-broke-the-camel’s-back for stepping down from design teams a few years ago. It involved a company pushing/ insisting that she use and praise a specific product on video (a Memorydex, if I’m recalling correctly). This was after she had already explained that she didn’t care for and would never use the item in real life and would prefer not to promote it.
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Post by joblackford on Mar 16, 2025 21:23:15 GMT
I should add that I also don't look to check out what Hero arts is doing or selling, either, so that also adds to me not knowing this designer/artist/creator. I didn't even realize Hero Arts still existed! To me Hero Arts is still the company selling rubber stamps back in the late 1980s. A few years after that I had a reason to opt not to purchase their stamps any longer, and so they just fell of the radar for me. So this thread has been a surprise to me in that they are even still in business. You probably don't care since you have been done with Hero Arts for ages, but (just in case you are interested) there was a discussion about them recently because here 2peasrefugees.boards.net/thread/148263/spellbinders-acquires-hero-arts They'd had a long series of livestream chats with Jennifer McGuire on her YT channel to celebrate their 50th year in business and right at the end of that they announced that Spellbinders had acquired them. Some of us had no idea about the long history of the company and that they all but invented rubber stamping as a hobby. There was also curiosity about whether they knew they would be selling the brand when they started this months-long promotion. Their relevance seems to have been waning lately but their My Monthly Hero kits were extremely popular until recently. I occasionally picked up their products at Joann too. Some good basic stencils and dies, as well as stamps.
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Post by joblackford on Mar 16, 2025 21:34:11 GMT
Some creators are very flat-out about links, totally transparent. I’d say Amy R is one in that category for sure. And never pushy. I like that Amy R explains how affiliate links are a kickback that help her keep the heaters running and the lights on, but don't cost any extra money to the buyer. She's very upfront about that, but she also shares older product that she loves, as long as it's still available. I love seeing different variations on a stamp set I bought back in 2017! Hardly anyone else I watch does that. She also explains that she doesn't share retired product in part because people complain loudly in the comments if they can't buy what she's using. Making a video is a lot of work, especially if you're making less income and people are bitching at you! I think she probably chooses to work with SSS in part because they don't retire versatile products as often as some companies, so she can continue making cards with her fav florals year after year AND still make some money.
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Post by mom on Mar 16, 2025 23:11:00 GMT
I like Ralph too, followed him when he first started on TikTok and had lives which usually just showed him making a card and talking about his everyday life. I think his ASMR videos really pushed his popularity on TikTok. I think the explanation might be more simple than controversial. Hero Arts probably thought his popularity would translate into more sales. Maybe his products weren't selling?
And he wasn't really the type to push sales when he made his videos. I think he should really focus on his main talents which are his videos. I bet this is the bottom line for them. It's about sales, and he doesn't push affiliate links and sells.
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