All things Becky15 Higgins/beggy Higgins

I wonder if she is truly going to connect her trip to the resort to the blow up that happened on Instagram. Also everything about her comeback was about selling something, the resort, the notebooks and her prints. I don’t know why but I am truly surprised she is choosing this direction.

I read BH’s latest IG post and I’m confused about why she would bring PL promotional materials with her to a wellness retreat? Does she really think people are there to be sold on her business? If some random person starting selling his/her products to me, complete with free gift!, at a wellness retreat I would be turned off by that business.

Even now Becky lives in her own unrealistic bubble. Yes, she spent two weeks away from social media (a consequence of her own actions) but she is going to attempt to profit from it by turning this time of self-reflection (and what should be self-correction) into a new focus of her social media posts. She should have taken a two week break, come back, and focused on PL. No need to mention where she was or what she was doing.

It’s been a long day and I’m crabby, but I want to say to her “shut up and sell your damn Project Life kits!”. Ugh.

lisacharlotte I thought you were making a joke but I looked and she really is promoting gift cards. That woman just never stops. Oh, that $100 card can only be used toward a massage.

Only one.  The last email was 5/13 (just after the deleted IG fiasco).  She popped back up on IG 5/20. 

Well, you could choose to be happy.  
Choose happiness. 
Or whatever that saying/sticker/stamp/card/whatever says.  

When blogs were a bigger thing, I stopped following anyone who promoted products more than shared. I also don't follow anyone I know IRL. I usually follow tags or people that post their creations and keep personal shares to a minimum.

Ok girls stop making fun of cows. I am policing you, lol. No 2Peas abuse of cows. They didn't deserve this, ROFL! #StopShamingCows

People who flaunt their money- I have no issue with those who have lots of money. A lot of people work hard and sacrifice a lot to get to that point. I do have an issue of those who flaunt money and then condescend. I have one big rule about that- You flaunt your money you don't get a dime from me. I support hard workers who are grateful for what they have.

I didn't get the impression that her notebooks were 8.5x11 Which is what I would expect teachers would require for school.

I can't believe I am doing this but...

That notebook was a 3 ring binder with paper coming out. And my daughter's has looked like that many a times. As did mine in school. She has Aspergers and change can be hard, so she sticks with the same one all year. But many kids do. Has nothing to do with $ or what I can make (or BH)

Also the notebook she had in Arizona was made by someone else

I am not sure she *really* believes that, even after her resort visit. 

I have always believed that followers do not equal success.

When I first joined IG last year, I followed close to 1000 accounts. It would pop up as a suggestion or a friend followed, I liked the post enough that I followed.

But I hardly ever engaged. I prefer to scroll and see cool photos. Mindless fun.

Earlier this year I deleted a ton. And I comment on IRL friend posts. And not "so cute" or "love it"...typical posts. I post full on sentences lol

If you look at BH LLC, she may have 6 to 12 replies to her posts about say the "happy place" retreat she went on. But then posts about her shit storms have over 100.

How mixed up is that? So obviously (well to us not her), she is not catering to her subs.

Food for thought for her...

Like I said, numbers dont mean crap. Engagement does

Looking at BHs IG account...

Her average of engagement is 0.00952381%. She averages 8 responses out if 84k followers.

That is for posts with her crew. So obviously her followers could care less about her girl crew and her cultivating a good life crap.

On posts about other things she averages about 106. So that is 0.1261904762%.

She can not even get 1% of her followers to engage.

Wow. And she is calling herself a guru.

Far from it

Between BH and BP's latest posts, my oh my.

Do people (women) really need to be told to be grateful (btw - super helps when you're privileged w/health, wealth, people who care about you and intelligence)? Do people (women) really need reminders that they can't do everything for everyone?

The inane drivel never stops w/these two AND SO MANY MORE on IG. The whole jumping in front of a mural paired up w/inane observations on life is just about over, right?!?? RIGHT!??!??!

Please tell me Gen Z will not be this idiotic to mindlessly follow and gush over the most rudimentary 8th grade level "insights".

Not sure it's getting worse, but definitely different.  The days of macro-influencers seems to be coming to an end - at least in terms of how profitable they are (as your story pointed out).  The Gen Z kids are into nano-influencers - people in much smaller circles w/specific niches instead of 30-45 yo people trying to be your "guru".  Similar to how the young (12-20s) have moved from FB to IG or Snapchat as their primary social media platform, they are moving from macro (multi-hundred-thousand follower) accounts to nano-influencers building on trust and relevance.

"Social media is teeming with people who are ready to say good things about your product or service — and genuinely mean those good things. True, you’ll need to find a whole lot of them if you’re looking to have your messaging reach Gen Z on a large scale, since they don’t have the multi-million mass audiences of, say, Logan Paul or Zoe Snug. But nano-influencers can still drive brand awareness and sales in ways that macro-influencers can’t. To prove it let’s run some numbers.

Nano-influencers command roughly four times the engagement rate from their followers than social media royalty. Why? Because they’re real people who are responsive to their friends. Indeed, a recent study finds they get 22x the number of buying conversations you’d get from your average consumer — and up to 11x the ROI you’d pay for a digital advertising campaign."

www.genzinsights.com/why-does-gen-z-love-nano-influencers-because-theyre-not-famous