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Post by TracieClaiborne on Aug 16, 2016 5:22:24 GMT
I am always surprised when someone else's perception of something is so vastly different than mine. I sought publication spots back in the day and didn't often get them and I hung out at The Pub from time to time and I never saw anyone be anything other than supportive and nice. It was a "who's who" of scrapbooking names because you would see these people on 2Peas and then see them in a magazine and remember their name. When I think about DT's, I try to think about what I would want as a manufacturer of product. Here's how I would approach it: 1) The person has to have good understanding of social media. I think if their talent speaks for themselves and they are very active on social media with a good looking feed of stunning photos, then I would give them a chance, even with little following because the word just hasn't got out yet about their talent but once I announce them on my team, it will. 2) I would look for excellent photography skills and someone who knows how to market themselves. They've developed some type of style that stands out to me. Be it artsy-fartsy, super simple and fresh or classic, they stand apart in a world of sameness. 3) Above all, I would need to see them use my product and see how they showcase it. If four people send in a layout and three of the layout rock my world but one uses the product in the best, most interesting way, I'm gonna choose that person over the others. 4) They would have to have great grammar and good writing skills because a big part of marketing yourself online is having the ability to speak correctly and write in a way that captivates people. 5) At this point in time, I would be looking for someone who had an active YouTube account. I would want to see her video skills and how she presented herself. I think it's going to become more and more important in our industry to be a great YouTuber. I think about DT's a lot. I have no interest in being on one and have never applied for one because I don't believe the investment of time would be worth the payoff for me right now but if I see my following stall or I think I've peaked at what I can do on my own, I might decide to take on a DT if one will have me. I turned one down recently because I know my own limitations and I am slammed already! It kind of surprises me how many people are interested in being on one because I'm not sure if they realize what they're getting themselves into but I'm glad there are loads of people out there doing it so I can see all their pretty work!
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magda
Shy Member
Posts: 17
Jul 1, 2016 12:01:37 GMT
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Post by magda on Aug 16, 2016 9:51:21 GMT
A few things... I hope that good design will always be in demand, though isn't it better when the personality of the scrapper also plays a part? I know for a fact I got my first DT gig thanks to my YouTube chatter and videos. So it's somewhere in the middle... As for why would anyone choose to be on a DT and get 'paid' with products, well, very simple, for me, at least. This is my hobby, not my profession. And there are many more like me. I guess that's bad news for those who are doing this for a living... But that's the reality at the moment. I scrapbook for fun. I only go after DT gigs of products or companies I love and would buy/support anyway. It would never occur to me to apply for a DT just to get free products I didn't much care for. As for comparison to men, I'm guessing if companies offered free (what do men do on their free time... let's be as stereotypical as possible lol) beer/fishing gear/computer games/motorcycles etc. (you get the point) to men to use and support that company on social media, many would agree. I live outside the US, so buying would I'd like is expensive. I do what I would be doing anyway, with the products I would be buying anyway for my DTs, so it's a win win situation. Also, being on DTs and YouTube has made it possible for me to teach online, which I absolutely love.
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maryjo
Full Member
Posts: 395
Jul 31, 2015 16:40:25 GMT
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Post by maryjo on Aug 16, 2016 11:52:19 GMT
I am always surprised when someone else's perception of something is so vastly different than mine. I sought publication spots back in the day and didn't often get them and I hung out at The Pub from time to time and I never saw anyone be anything other than supportive and nice. It was a "who's who" of scrapbooking names because you would see these people on 2Peas and then see them in a magazine and remember their name. When I think about DT's, I try to think about what I would want as a manufacturer of product. Here's how I would approach it: 1) The person has to have good understanding of social media. I think if their talent speaks for themselves and they are very active on social media with a good looking feed of stunning photos, then I would give them a chance, even with little following because the word just hasn't got out yet about their talent but once I announce them on my team, it will. 2) I would look for excellent photography skills and someone who knows how to market themselves. They've developed some type of style that stands out to me. Be it artsy-fartsy, super simple and fresh or classic, they stand apart in a world of sameness. 3) Above all, I would need to see them use my product and see how they showcase it. If four people send in a layout and three of the layout rock my world but one uses the product in the best, most interesting way, I'm gonna choose that person over the others. 4) They would have to have great grammar and good writing skills because a big part of marketing yourself online is having the ability to speak correctly and write in a way that captivates people. 5) At this point in time, I would be looking for someone who had an active YouTube account. I would want to see her video skills and how she presented herself. I think it's going to become more and more important in our industry to be a great YouTuber. I think about DT's a lot. I have no interest in being on one and have never applied for one because I don't believe the investment of time would be worth the payoff for me right now but if I see my following stall or I think I've peaked at what I can do on my own, I might decide to take on a DT if one will have me. I turned one down recently because I know my own limitations and I am slammed already! It kind of surprises me how many people are interested in being on one because I'm not sure if they realize what they're getting themselves into but I'm glad there are loads of people out there doing it so I can see all their pretty work! Oh I agree TracieClaiborne that the pub was a great place. Like I told Suse, there were a lot of nice supportive women there and I learned a lot from them! As someone who went there "time to time" it would definitely probably always appear that way. I wasn't one of the original members, but I was usually there daily and several times a day. Especially around CK Hall of Fame time. Now those were some fun times! I found my way in there about a year or so after it formed and had gotten the "pub bug" But eventually as the pub grew bigger and more and more women became interested in dt's and publishing, the vibe changed a bit. And if you remember at the end it was literally a ghost town with hardly anyone posting because a lot of the original people especially migrated to a quieter more secret place to escape the negativity or quit scrapbooking altogether! Especially after the last Hall of Fame debacle And it wasn't just because the magazines went out of business. It was happening long before that. Like I also said, I think there was this Golden Era of scrapbooking with design teams and publishing at that time that no longer exists and it's probably a good thing actually. It was fun for a while, but in a way exhausting. I'm glad I tried it, but really don't miss that aspect of scrapbooking at all. Not so much being on the teams, but the "competition" and feeling the need to make the team or get published. It's pretty much a weight off. As for why people try out for a design team, back in the day I always likened it to being a cheerleader in high school. It's not everyone's thing, but it sure felt good to be picked. And lots of people wanted to be on the squad. (Especially over at 2p's and Studio Calico) It was a fun validation that I was good at something that most people in my real life didn't understand But also, I think many see design teams as a foot in the door to something bigger eventually. Or at least they did. And really some just do it for fun and to get scrapbook supplies. There are many reasons those of us tried out for teams did it, and it was worth it to me. Oh and I like your perspective from a manufacturers point of view. I think all those points are true, except maybe five. I think that one may not necessarily come to pass, but you never know as we try to pump more energy into scrapbooking again. SaveSaveSave
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Deleted
Posts: 0
Jun 15, 2024 4:26:50 GMT
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Post by Deleted on Aug 16, 2016 12:39:25 GMT
Yes, you know I was thinking of the cheerleading squad thing too just earlier... and we don't even do cheerleading over here! (Kirsten Dunst has a lot to answer for...)
The camaraderie, the fun of being part of something bigger, of trying to push yourself to be your very best. And it's lovely to feel like someone thinks you might be okay at something, you know? It's hard to evaluate whether your own stuff is any good or not, so to have that validation is really encouraging.
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maryjo
Full Member
Posts: 395
Jul 31, 2015 16:40:25 GMT
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Post by maryjo on Aug 16, 2016 15:08:36 GMT
Lol at the Kirsten Dunst reference @susefish Yes, totally! I loved the facebook groups for that two of my dt's had. We were the chattiest bunch sometimes and it was really great. When I left the Paper Issues team, one of my biggest regrets was having to leave the fb dt group as well. It was so much fun!! There are a lot of good benefits to design teams, too. So I am definitely not trying to discourage anyone. But it is also not all shiny and happy either. There is a bit of a history there
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Post by wonderwoman on Aug 16, 2016 18:08:14 GMT
I have never applied but I did see a posting for a call for a DT and saw all of the requirements, Youtube, Instagram, Twitter, Facebook... I was shocked thinking do these DT members getting $$ or just free product... Because to run that many social media accounts would be way to time consuming just for free product.. I have noticed that many of the DT use that as a jumping off point to start selling there own online classes.. so I guess it depends on how far you want to take your craft..
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Deleted
Posts: 0
Jun 15, 2024 4:26:50 GMT
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Post by Deleted on Aug 16, 2016 18:22:27 GMT
Yeah, it all comes down to individual motivation I think. For me, being on a fairly tight budget, two boxes bursting full of the most beautiful and most recent products arriving at the door each month (for me to do what I'd be doing anyway) is just a gift.
Sorry if that sounds smug, I honestly don't mean to, but I really do appreciate those products because I couldn't afford to make nearly as often as I do without my teams.
Before I was on them, I tried to make my own 'kits' with a ten pound a month budget; then I upped it to twenty because ten bought next to nothing; then I had to go to thirty... this thing we do just costs money, doesn't it? A kit club really is the best way to go, I think.
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Post by anniefb on Aug 16, 2016 22:54:31 GMT
I have never applied but I did see a posting for a call for a DT and saw all of the requirements, Youtube, Instagram, Twitter, Facebook... I was shocked thinking do these DT members getting $$ or just free product... Because to run that many social media accounts would be way to time consuming just for free product.. I have noticed that many of the DT use that as a jumping off point to start selling there own online classes.. so I guess it depends on how far you want to take your craft.. Yeah, this is me too. Just wouldn't have time to do it all. I have a busy job and enjoy my crafting downtime without any pressure to produce. I post reasonably regularly on IG, but if I miss a few days here and there no big deal.
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katers415
Junior Member
Posts: 87
Mar 12, 2015 16:32:37 GMT
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Post by katers415 on Aug 17, 2016 1:35:13 GMT
It already is. I wanted to submit for one, but you needed to have a blog. I have absolutely no interest in keeping up with a blog, especially since no one knows me. I would have too few followers for it to do them any good. Oh well. Yes! I feel this way too. Sometimes I think about starting one, but free time is a commodity and it feels silly to spend that time working on a blog that barely anyone will see, just for a chance at a design team that I may never even get chosen for. I'd rather just spend that time scrapping.
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Post by QueSeraSera on Aug 17, 2016 1:49:44 GMT
The irony of DT lists of requirements is how many people on design teams haven't updated their blogs in ages. Start clicking around and you'll find quite a few that aren't very active on their blogs. Everyone seems to be doing Instagram or Snapchat instead.
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Post by TracieClaiborne on Aug 17, 2016 2:05:02 GMT
I am always surprised when someone else's perception of something is so vastly different than mine. I sought publication spots back in the day and didn't often get them and I hung out at The Pub from time to time and I never saw anyone be anything other than supportive and nice. It was a "who's who" of scrapbooking names because you would see these people on 2Peas and then see them in a magazine and remember their name. When I think about DT's, I try to think about what I would want as a manufacturer of product. Here's how I would approach it: 1) The person has to have good understanding of social media. I think if their talent speaks for themselves and they are very active on social media with a good looking feed of stunning photos, then I would give them a chance, even with little following because the word just hasn't got out yet about their talent but once I announce them on my team, it will. 2) I would look for excellent photography skills and someone who knows how to market themselves. They've developed some type of style that stands out to me. Be it artsy-fartsy, super simple and fresh or classic, they stand apart in a world of sameness. 3) Above all, I would need to see them use my product and see how they showcase it. If four people send in a layout and three of the layout rock my world but one uses the product in the best, most interesting way, I'm gonna choose that person over the others. 4) They would have to have great grammar and good writing skills because a big part of marketing yourself online is having the ability to speak correctly and write in a way that captivates people. 5) At this point in time, I would be looking for someone who had an active YouTube account. I would want to see her video skills and how she presented herself. I think it's going to become more and more important in our industry to be a great YouTuber. I think about DT's a lot. I have no interest in being on one and have never applied for one because I don't believe the investment of time would be worth the payoff for me right now but if I see my following stall or I think I've peaked at what I can do on my own, I might decide to take on a DT if one will have me. I turned one down recently because I know my own limitations and I am slammed already! It kind of surprises me how many people are interested in being on one because I'm not sure if they realize what they're getting themselves into but I'm glad there are loads of people out there doing it so I can see all their pretty work! Oh I agree TracieClaiborne that the pub was a great place. Like I told Suse, there were a lot of nice supportive women there and I learned a lot from them! As someone who went there "time to time" it would definitely probably always appear that way. I wasn't one of the original members, but I was usually there daily and several times a day. Especially around CK Hall of Fame time. Now those were some fun times! I found my way in there about a year or so after it formed and had gotten the "pub bug" But eventually as the pub grew bigger and more and more women became interested in dt's and publishing, the vibe changed a bit. And if you remember at the end it was literally a ghost town with hardly anyone posting because a lot of the original people especially migrated to a quieter more secret place to escape the negativity or quit scrapbooking altogether! Especially after the last Hall of Fame debacle And it wasn't just because the magazines went out of business. It was happening long before that. Like I also said, I think there was this Golden Era of scrapbooking with design teams and publishing at that time that no longer exists and it's probably a good thing actually. It was fun for a while, but in a way exhausting. I'm glad I tried it, but really don't miss that aspect of scrapbooking at all. Not so much being on the teams, but the "competition" and feeling the need to make the team or get published. It's pretty much a weight off. As for why people try out for a design team, back in the day I always likened it to being a cheerleader in high school. It's not everyone's thing, but it sure felt good to be picked. And lots of people wanted to be on the squad. (Especially over at 2p's and Studio Calico) It was a fun validation that I was good at something that most people in my real life didn't understand But also, I think many see design teams as a foot in the door to something bigger eventually. Or at least they did. And really some just do it for fun and to get scrapbook supplies. There are many reasons those of us tried out for teams did it, and it was worth it to me. Oh and I like your perspective from a manufacturers point of view. I think all those points are true, except maybe five. I think that one may not necessarily come to pass, but you never know as we try to pump more energy into scrapbooking again. SaveSaveSaveI do remember it being a ghost town and many moving to a secret group and that did annoy me. haha! I am basing my prediction about YouTube from the success I see coming from YouTubers. People like Adele Toomey, Victoria Marie and Jen Schow have created a super strong following on YouTube and it has translated to their working in the industry. In the past, it seemed like YouTube was a world unto itself. Just because you had a YouTube following didn't mean I knew your name or you were in a magazine. Being in a magazine was the way to get your name out there and start a following. Now, anyone with talent, a good delivery and good video skills will get noticed because great, consistent videos makes for a quick following. There's a whole slew of talent on YouTube and they're starting to really get attention in our industry. My friend Jen Schow recently was chosen for Ali's DT and I believe it was based not only on the quality of her work but on her ability to teach and inspire others via her YouTube channel. I think YouTube has replaced blogs as the way we get to know people and feel a connection to them. Mark my words...it's going to play a bigger and bigger role in our industry as time moves on. We talk about these things on my show Live Inspired a lot but I'm going to start bringing up YouTube more and see what my guests have to say about this. Especially business owners who choose a DT.
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Post by KikiPea on Aug 17, 2016 2:45:50 GMT
TracieClaiborne These two things pretty much knock me out. I have good grammar, but I am not good with putting words together. It takes me forever to make sure something sounds as eloquent as I want it to. As for YouTube, just like having a blog, I have absolutely no interest in recording videos. None at all. It stinks that that would keep me out of the running for a DT, but I have just resigned myself to that fact. I have been on an LSS DT, the DT for a website (Kind of like this, but where we had manufacturers as sponsors that sent us products, and we had to upload them to their websites, and share them around wherever we could), as well as scrapped several things for the manufacturer that I worked for, and had them displayed in the store, and at trade shows, as well as one LO in an ad, and 2 LO's displayed in Archiver's stores. I will just have to settle with that being enough for me.
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Post by crazy4scraps on Aug 17, 2016 3:11:10 GMT
TracieClaiborne These two things pretty much knock me out. I have good grammar, but I am not good with putting words together. It takes me forever to make sure something sounds as eloquent as I want it to. As for YouTube, just like having a blog, I have absolutely no interest in recording videos. None at all. It stinks that that would keep me out of the running for a DT, but I have just resigned myself to that fact. I have been on an LSS DT, the DT for a website (Kind of like this, but where we had manufacturers as sponsors that sent us products, and we had to upload them to their websites, and share them around wherever we could), as well as scrapped several things for the manufacturer that I worked for, and had them displayed in the store, and at trade shows, as well as one LO in an ad, and 2 LO's displayed in Archiver's stores. I will just have to settle with that being enough for me. I totally agree. I have no desire at all to do all of that just to be able to show some company what I'm capable of. Having to keep up with all of the social media outlets that they want would add up to another part time job all by itself. I've been on some pretty high profile teams in the past before social media was a thing. I've been published and I've done freelance design work in the industry for several companies too. It's too bad that my previous design experience means nothing and not having a blog or a Facebook page automatically rules me out from even applying.
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Post by TracieClaiborne on Aug 17, 2016 5:29:23 GMT
TracieClaiborne These two things pretty much knock me out. I have good grammar, but I am not good with putting words together. It takes me forever to make sure something sounds as eloquent as I want it to. As for YouTube, just like having a blog, I have absolutely no interest in recording videos. None at all. It stinks that that would keep me out of the running for a DT, but I have just resigned myself to that fact. I have been on an LSS DT, the DT for a website (Kind of like this, but where we had manufacturers as sponsors that sent us products, and we had to upload them to their websites, and share them around wherever we could), as well as scrapped several things for the manufacturer that I worked for, and had them displayed in the store, and at trade shows, as well as one LO in an ad, and 2 LO's displayed in Archiver's stores. I will just have to settle with that being enough for me. Well don't let what I said discourage you please. It's just my .02 cents and worth what you paid for it. I am basing that mostly on the fact that I think great writing skills make a blogger stand out to me and I even write scripts for YouTube videos sometimes so I don't goof up (although I can speak for hours on the subject of scrapbooking with no script, obviously). YouTube videos are a lot of work! I'm sure there are a lot of DT's out there who don't give a whickety whack if you're a YouTuber. If you really want to be on one, I say keep applying. Some of the top designers out there have told me they applied to DT's for years before anyone chose them for one.
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Post by paperpilekitten on Aug 17, 2016 7:55:10 GMT
TracieClaiborne These two things pretty much knock me out. I have good grammar, but I am not good with putting words together. It takes me forever to make sure something sounds as eloquent as I want it to. As for YouTube, just like having a blog, I have absolutely no interest in recording videos. None at all. It stinks that that would keep me out of the running for a DT, but I have just resigned myself to that fact. I have been on an LSS DT, the DT for a website (Kind of like this, but where we had manufacturers as sponsors that sent us products, and we had to upload them to their websites, and share them around wherever we could), as well as scrapped several things for the manufacturer that I worked for, and had them displayed in the store, and at trade shows, as well as one LO in an ad, and 2 LO's displayed in Archiver's stores. I will just have to settle with that being enough for me. Well don't let what I said discourage you please. It's just my .02 cents and worth what you paid for it. I am basing that mostly on the fact that I think great writing skills make a blogger stand out to me and I even write scripts for YouTube videos sometimes so I don't goof up (although I can speak for hours on the subject of scrapbooking with no script, obviously). YouTube videos are a lot of work! I'm sure there are a lot of DT's out there who don't give a whickety whack if you're a YouTuber. If you really want to be on one, I say keep applying. Some of the top designers out there have told me they applied to DT's for years before anyone chose them for one. I agree with Tracie that YouTube videos are a lot of work to make. For me, it takes hours to set up the lighting, camera, sound. Prepping with supplies and an outline for the content. Shooting the video. Usually need at least one retake. Then edit the footage, adding and editing music, titles etc. I don't do it as often as I used to, simply because I don't have the time, but I'm thankful that I've learned how to do it. It's a good skill to have in general. Taking short Insta videos is a lot less time consuming, though. But just as Tracie, I don't think you have to make videos to be on a DT. I've rarely come across that requirement? Another thing Tracie mentioned is persistence. You have to have a lot of that if you'd like to be a familiar face and well known 'brand' in scrapbooking (or any other area in life and business). As in any other endeavor it can take years of hard work before break through. That's something you rarely think about, because it looks so easy and effortless from the outside. But the well known ladies who now have their own lines with AC worked their butts off every single day for years, with blogs, projects, photographing, making videos and DT positions, before being offered to put their name on a scrapbooking brand. Same goes for the owners of kit clubs. Loads of hard work to finally be able to make a living from your hobby. I read somewhere that 'overnight success' usually means 5-10 years of hard work 24/7 before that special 'overnight' happens. And when it does, it requires even more work to keep it up. It's good to think about that sometimes. Makes a 9-5 job seem like vacation, haha. Going after the 'big' DT positions is not for the faint hearted. But there is another way! Do your own thing! Publish your projects in online galleries and forums and, above all, in Facebook groups and Instagram. Be active there, make friends. Make your own videos, designs and/or classes or sketches, or why not a podcast (look at Tracie's success!), and put them out there for free (at least until you've built up a substantial 'following' which really is a bad word for online friends). Ask manufacturers for free product to giveaway and for showcasing projects. If you're persistent, you will be building your own brand that you could eventually monetize. And, the best of all is that you will be in full control of it and never risk to lose your name.
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Deleted
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Jun 15, 2024 4:26:50 GMT
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Post by Deleted on Aug 17, 2016 19:45:12 GMT
I'm not sure I'd want anything more to come of my scrapbooking than contributing here and there to a DT - you've got to be tough to put yourself out there and I'm really not! - but I can see that for those of my friends working to make a career in this industry, the extra work required in making videos, writing blog posts etc, is the best way to get known.
I wonder if there's a bit of a shelf-life in this thing too. I sometimes read back blog posts that I've written for my teams and think, "Oh Suse - you're trying to sound young and trendy and you're really not!" Ha ha. But if the companies want to try to appeal to the younger girls out there with spare cash... I suppose that's where this whole planner/stationery/home decor thing is coming from?
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Post by mom on Aug 17, 2016 19:49:59 GMT
I'm not sure I'd want anything more to come of my scrapbooking than contributing here and there to a DT - you've got to be tough to put yourself out there and I'm really not! - but I can see that for those of my friends working to make a career in this industry, the extra work required in making videos, writing blog posts etc, is the best way to get known. I wonder if there's a bit of a shelf-life in this thing too. I sometimes read back blog posts that I've written for my teams and think, "Oh Suse - you're trying to sound young and trendy and you're really not!" Ha ha. But if the companies want to try to appeal to the younger girls out there with spare cash... I suppose that's where this whole planner/stationery/home decor thing is coming from? Younger girls with cash? Ha! When I was younger, I had no cash! Now, as a 36 year old, with two kids almost out of the nest, I have the cash to spend and feel like no one cares since I am not posting selfies all day! Ha! I think the people like me - those who kids are almost out of the house, are situated financially- I am not *anyones* target audience. And that makes me sad! ha! I want to spend money! lol
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Post by Ryann on Aug 17, 2016 19:55:55 GMT
I'm not sure I'd want anything more to come of my scrapbooking than contributing here and there to a DT - you've got to be tough to put yourself out there and I'm really not! - but I can see that for those of my friends working to make a career in this industry, the extra work required in making videos, writing blog posts etc, is the best way to get known. I wonder if there's a bit of a shelf-life in this thing too. I sometimes read back blog posts that I've written for my teams and think, "Oh Suse - you're trying to sound young and trendy and you're really not!" Ha ha. But if the companies want to try to appeal to the younger girls out there with spare cash... I suppose that's where this whole planner/stationery/home decor thing is coming from? The only people I know that do planners/stationary/home decor are in their mid 30s and well above. All the young women I know would rather buy clothes and make-up than paper products. These same young women are married, a couple just had their first child and all own where they live, so I'm not talking about teenagers or even college aged young people. SaveSaveSaveSave
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Deleted
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Jun 15, 2024 4:26:50 GMT
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Post by Deleted on Aug 17, 2016 19:56:27 GMT
Ha ha! Well, I was thinking of when I was a young career thing, still living at home, paying my parents peanuts for rent Some of my friends older teens are doing pretty nicely with summer jobs etc...
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Post by anniefb on Aug 17, 2016 21:17:17 GMT
I'm not sure I'd want anything more to come of my scrapbooking than contributing here and there to a DT - you've got to be tough to put yourself out there and I'm really not! - but I can see that for those of my friends working to make a career in this industry, the extra work required in making videos, writing blog posts etc, is the best way to get known. I wonder if there's a bit of a shelf-life in this thing too. I sometimes read back blog posts that I've written for my teams and think, "Oh Suse - you're trying to sound young and trendy and you're really not!" Ha ha. But if the companies want to try to appeal to the younger girls out there with spare cash... I suppose that's where this whole planner/stationery/home decor thing is coming from? Younger girls with cash? Ha! When I was younger, I had no cash! Now, as a 36 year old, with two kids almost out of the nest, I have the cash to spend and feel like no one cares since I am not posting selfies all day! Ha! I think the people like me - those who kids are almost out of the house, are situated financially- I am not *anyones* target audience. And that makes me sad! ha! I want to spend money! lol LOL yeah I think it's interesting to see where advertising is aimed. I found an interesting article saying that while marketing is still aimed squarely at 'millennials', it's consumers over 50 who control about 70% of wealth in the US and up to about 79% in the UK. Here in New Zealand, the 50+ age group represents 32% of the population, controls about 70% of disposable income but attracts only 10% of advertising spending. I'm 53 so now squarely in the 'older' bracket
Wasted opportunity IMO!
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Post by crazy4scraps on Aug 18, 2016 4:01:24 GMT
I'm not sure I'd want anything more to come of my scrapbooking than contributing here and there to a DT - you've got to be tough to put yourself out there and I'm really not! - but I can see that for those of my friends working to make a career in this industry, the extra work required in making videos, writing blog posts etc, is the best way to get known. I wonder if there's a bit of a shelf-life in this thing too. I sometimes read back blog posts that I've written for my teams and think, "Oh Suse - you're trying to sound young and trendy and you're really not!" Ha ha. But if the companies want to try to appeal to the younger girls out there with spare cash... I suppose that's where this whole planner/stationery/home decor thing is coming from? Younger girls with cash? Ha! When I was younger, I had no cash! Now, as a 36 year old, with two kids almost out of the nest, I have the cash to spend and feel like no one cares since I am not posting selfies all day! Ha! I think the people like me - those who kids are almost out of the house, are situated financially- I am not *anyones* target audience. And that makes me sad! ha! I want to spend money! lol When I was in my 20's and even 30's I had NO money! We were living totally hand to mouth in those days, paying back student loans and credit card debt. Now that I'm almost 50 (and have one kid) I finally can say we have some disposable income and I can pretty much buy what I want within reason. I agree with those who say that younger women seem more interested in buying clothes, makeup, shoes and going out than buying planners and stationery. How many millenials actually write thank you notes or mail real letters when they can get by with sending a text? Ugh. It's the fossils like me that are buying all that kind of stuff!
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Post by 950nancy on Aug 18, 2016 4:46:25 GMT
Younger girls with cash? Ha! When I was younger, I had no cash! Now, as a 36 year old, with two kids almost out of the nest, I have the cash to spend and feel like no one cares since I am not posting selfies all day! Ha! I think the people like me - those who kids are almost out of the house, are situated financially- I am not *anyones* target audience. And that makes me sad! ha! I want to spend money! lol When I was in my 20's and even 30's I had NO money! We were living totally hand to mouth in those days, paying back student loans and credit card debt. Now that I'm almost 50 (and have one kid) I finally can say we have some disposable income and I can pretty much buy what I want within reason. I agree with those who say that younger women seem more interested in buying clothes, makeup, shoes and going out than buying planners and stationery. How many millenials actually write thank you notes or mail real letters when they can get by with sending a text? Ugh. It's the fossils like me that are buying all that kind of stuff! Whenever I see younger people in the scrapbook area, I always see what they are purchasing. Most often it is for a school project or they are making invites for showers.
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Post by TracieClaiborne on Aug 18, 2016 5:52:49 GMT
That's funny, Suse, because I am 46 and I've never thought of this as a hobby for young people. In fact, I still kind of feel like the youngun' in the crowd if I go to a crop. Most scrappers I meet at a crop are white headed grannies. My online friends/listeners seem to be around my age or a bit younger or older although there is, thankfully, a younger crowd too, mixed in but I think that's one thing I love about being in this business: it doesn't matter what age you are.
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Deleted
Posts: 0
Jun 15, 2024 4:26:50 GMT
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Post by Deleted on Aug 18, 2016 7:27:59 GMT
Ah well, don't forget that I have no real experience to draw on, just a vague idea from seeing the cool young things in our stationery shops! You guys are probably right - the likes of Zoella on YouTube are always going to be a bigger draw and she's all about beauty and fashion.
I certainly wish I'd found scrapbooking when I was younger...
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pancakes
Pearl Clutcher
Posts: 4,993
Feb 4, 2015 6:49:53 GMT
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Post by pancakes on Aug 18, 2016 12:00:54 GMT
Younger girls with cash? Ha! When I was younger, I had no cash! Now, as a 36 year old, with two kids almost out of the nest, I have the cash to spend and feel like no one cares since I am not posting selfies all day! Ha! I think the people like me - those who kids are almost out of the house, are situated financially- I am not *anyones* target audience. And that makes me sad! ha! I want to spend money! lol LOL yeah I think it's interesting to see where advertising is aimed. I found an interesting article saying that while marketing is still aimed squarely at 'millennials', it's consumers over 50 who control about 70% of wealth in the US and up to about 79% in the UK. Here in New Zealand, the 50+ age group represents 32% of the population, controls about 70% of disposable income but attracts only 10% of advertising spending. I'm 53 so now squarely in the 'older' bracket
Wasted opportunity IMO!
I understand the marketing toward millenials angle, though. They are younger and have more opportunity to engage with your brand for longer. If you get them now, you'd hope that they'll continue to be a customer for life. It's just a longer customer lifecycle. That's why some companies market to kids, even. Or why companies buy multiple brands that appeal to college kids, then younger adults, then middle aged consumers. Middle aged consumers might have more wealth, but millenials have more market potential. They're also easier to sway. But on the flip side, they're more easily distracted and less brand loyal.
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