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Post by Deleted on Feb 14, 2019 18:29:03 GMT
I believe that quote is attributed to the geniuses at Studio Calico. "Greeting card experts say it's younger people and millennials, in particular, who have been keeping the industry afloat. And they're buying fancier specialty cards, often with personal touches.... But millennials are also buying cards for birthdays, for anniversaries and even to congratulate friends on taking medical school exams. These are the kind of "cardworthy" events that the Greeting Card Association has noticed are popular among millennials, said its vice president, George White, who is president of Up With Paper, an independent stationery company in Mason, Ohio. But some people just like sending greeting cards. Leeper sends a lot of thank-you notes as well as "just because" cards to friends nearly every week. He buys them when he goes grocery shopping." www.npr.org/2019/02/14/691963430/greeting-cards-are-still-a-thing-in-the-digital-age-thanks-millennials |
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dald222
Pearl Clutcher
Posts: 2,602 
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Post by dald222 on Feb 14, 2019 18:47:19 GMT
I still send cards and lots of my freinds do  |
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Post by mom on Feb 14, 2019 19:24:22 GMT
I love sending cards!
In fact, I am sending out three today that are 'just because I like you' cards.
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Post by LavenderLayoutLady on Feb 14, 2019 19:36:32 GMT
I send cards still.
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scrapnnana
Drama Llama
Posts: 6,118
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Post by scrapnnana on Feb 14, 2019 20:20:23 GMT
I still make and send/give cards.
I have a friend who was widowed last year. She requested Valentines, since this is the first year without her sweet husband, and it's just a hard time for her.
Whoever wrote that piece probably didn't bother doing any actual research.
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Post by marg on Feb 14, 2019 20:40:25 GMT
That's not smart on SC's part. As far as I can tell, card making is keeping a lot of stamp and scrap companies in business. They should take a look at that.
I make and send a birthday card for everyone in my family as well as my husband's - that's 40ish cards per year. Every once in a while someone in will make a comment about how they keep all of the cards I send them. Sometimes I'm really surprised at who appreciates them the most - like my 24 year old niece, or my sister-in-law who keep an album strictly devoted to the cards I make for her daughters (2 daughters whom I've made cards for every year since they've been born), etc. My mom, however, throws them all out, lol.
My boss recently told me that she holds on to all of the cards I've given her, as well. She also just keeps cards that she likes, not necessarily hand made.
It's really nice to hear these things.
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julie5
Pearl Clutcher
Posts: 3,611
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Post by julie5 on Feb 14, 2019 21:27:19 GMT
That's not smart on SC's part. As far as I can tell, card making is keeping a lot of stamp and scrap companies in business. They should take a look at that. I make and send a birthday card for everyone in my family as well as my husband's - that's 40ish cards per year. Every once in a while someone in will make a comment about how they keep all of the cards I send them. Sometimes I'm really surprised at who appreciates them the most - like my 24 year old niece, or my sister-in-law who keep an album strictly devoted to the cards I make for her daughters (2 daughters whom I've made cards for every year since they've been born), etc. My mom, however, throws them all out, lol. My boss recently told me that she holds on to all of the cards I've given her, as well. She also just keeps cards that she likes, not necessarily hand made. It's really nice to hear these things. I donât make cards anymore but judging from all the stamp and die releases every month, card making is still very much a thing. Thereâs some seriously gorgeous stuff out there! I buy super nice cards for my kids and 50 cent cards at the dollar treee for everyone else. I actually forgot my January kid until time to buy a card for my February kid! So I had to buy both cards! Lol |
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purplebee
Drama Llama
Posts: 6,726
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Post by purplebee on Feb 14, 2019 21:29:00 GMT
My family are card senders, I exchange Christmas, Birthday and sometimes Thanksgiving cards with my siblings. Also send a few BD cards to friends. Dh family does not do cards at all and never has, other than BD and Christmas cards from his step mom.
I do think that Face Book has definitely cut down on folks card sending. I receive fewer and fewer Christmas cards every year.
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Post by warrior1991 on Feb 14, 2019 21:36:14 GMT
A couple years ago I mailed a handmade birthday card to my boss' oldest son that had his name on it. He LOVED it. Right after opening it, he ran and put it under his pillow. He had to say good night to "his card" every night. For several months. I got thank you texts more than once from boss and his wife. I send cards to their boys now every birthday. (And soon to their little girl due in April!!) When my friend had cancer a few years ago, I tried to send a handmade thinking of you card to her each week. When I saw her a few months before her death, she gave me the biggest hug. She said the cards meant so much to her. The idea that I made that card myself. She didn't care if it was made for her specifically or if it was part of a batch of ones I made. She said I picked it out just for her and knowing that I took the time to write in it and mail, really meant so much to her. I miss her all the time. Now, I'm crying at work. |
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Post by jacquelinescraps on Feb 14, 2019 23:19:03 GMT
I enjoy making and sending random cards. I also like to print pictures that I have taken with the recipient through the year and include some as well.
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Coffee Mom
Full Member
Posts: 200
Dec 18, 2018 0:16:30 GMT
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Post by Coffee Mom on Feb 15, 2019 0:30:09 GMT
Iâm millennial aged. I am very big on thank you cards. I also add cards with gifts for big events, like weddings, baby showers, first birthday... but Iâm not a card maker, I just scrapbook. I have also never sent Christmas cards. Iâve been thinking about making my own lately, though!
I donât typically keep cards unless there is a nice hand written message, or itâs for a big event. Iâd probably keep a handmade card but I was never gifted one lol!
We got a TON of baby shower cards and I ended up cutting out all the signatures+short messages and scrapbooked them into pages in the baby book. Some of the cards were really pretty so I repurposed bits for embellishments. This really cut back on the bulk.
I donât keep Christmas cards with just signatures and we get a ton... I enjoy them sitting out for a while and then after the holidays, and some might find it tacky(?), I make gift tags out of them for the next Christmas.
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Post by joblackford on Feb 15, 2019 2:04:28 GMT
I notice that fewer people send out Christmas cards each year, but I still receive cards for other occasions, or out of the blue, from some of my friends and I know they still appreciate cards from me. I sell handmade cards and there's definitely still a market for them. Not everyone sends cards - I think there are some people who were glad of social media because they felt like they didn't have to bother with that obligation any more, and I definitely see fewer people sending Christmas cards. But card making and card crafting is still a thing.
My millennial friends are the ones who convinced me to set up as Etsy shop to sell my cards. They love to buy handcrafted unique things from small businesses and they're quite happy to pay a lot more than they would for a mass produced Hallmark card. Anyone who thinks that cards are dead hasn't walked down the card aisle in a store lately (there are a lot of handcrafted-ish styles as well as your classic joke cards) or been to a letterpress studio or searched "handmade card" on Etsy.
Not to even start on the thousands of cards donated every month to card drives around the country... If people want to make cards there are plenty of people out there who appreciate receiving them.
Studio Calico could have taken the trouble to design card kits that people wanted. Plenty of other companies have continued to do so.
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Post by sleepingbooty on Feb 15, 2019 5:19:28 GMT
ABM's Happy Mail was successful but needed to SC/Inked needed to listen better (include two birthday cards per month at least). The quality was great, the price was just right. SC's Stationary kit was fun too. But it does take work to keep people subbed. The cards weren't the problem, the throwing in the towel instead of adapting the offer was. Again, everybody was continuously lacking in birthday cards and kept asking for them. Same for generic cards that could be sent for any occasion.
Millennials are nostalgic of the small attention movement and still cling to cards for special moments, I can confirm. I just had my birthday and I got e-cards from all the important Boomers in my life. My fellow millennials painstakingly took the time to pick and choose an expensive card together. For Valentine's Day, I had to scramble and quickly come up with a card using my stash when I realised my SO had drawn me a card.
Even generic online stores that cater to the young millennials and gen Z sell cards. Just take a look at Asos, Urban Outfitters and the likes: they have (overpriced, granted) greeting cards with typical millennial references.
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Post by refugeepea on Feb 15, 2019 18:05:16 GMT
"Greeting card experts say it's younger people and millennials, in particular, who have been keeping the industry afloat. And they're buying fancier specialty cards, often with personal touches.... Interesting. The few I know aren't into card sending. |
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Post by Embri on Feb 15, 2019 20:30:31 GMT
"Greeting card experts say it's younger people and millennials, in particular, who have been keeping the industry afloat. And they're buying fancier specialty cards, often with personal touches.... Interesting. The few I know aren't into card sending. Same. Why would I send a card when e-mail or instant message is so much easier, faster and cheaper? |
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Post by scrapaddict702 on Feb 16, 2019 0:07:48 GMT
I send almost no cards and even have tried convincing my husband to stop buying the fancy $6-$8 ones and instead buy the cute ones from the Dollar Tree. There are several options every holiday season that get the point across without spending an hour's worth of work on minimum wage.
I have sent out mother's day cards to my mom and mother in law maybe twice in the time my husband and I have been married and even forgot to call my mom on her birthday one year (I still feel bad about that) because I am just not as good as I used to be about remembering dates. I remember when things are, but being that I am a SAHM, I often don't pay attention to the specific date. Birthday invites are FB messages, texts or a small FB group just in case there are details I may need to inform guests as the date draws near.
I haven't gotten around to sending out Christmas cards the last 2 years, either.
But...my Mom sends me and my kids a birthday card every year (and has even sent my husband one on occasion) as well as Mother's Day cards. As for the rest of our families, my family usually sends me 'reply' holiday cards if I've sent them one that year and other than a couple of wedding invitations (just for us to feel included) we have never received cards from my husband's family.
...and I'm a millennial. I do receive mail invites and holiday cards from one fellow millennial friend, but usually the invites are FB messaged to me first. I am not hugely social and therefore don't have a lot of people outside of family that I would send cards to, but yeah...can't think of a single person I know that regularly sends cards unless you count sending or receiving a card in a swap (haven't done one of those in years, but cards were a regular addition), I can't think of a time where I'd sent or received a generic, non holiday specific card.
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Post by joblackford on Feb 16, 2019 2:21:33 GMT
I just don't know how much of this stuff is generational though... (I'm sure there are statistics, but we're talking in generalizations and anecdotes here) I have a great aunt who can't see the point of cards and letters when email is so efficient. Most of her emails are only about 10 words long. She's 96 years old. She grew up in the era of real mail but I don't know if she was ever a letter writer. I have millennial friends who are exactly the same. I know a lot of boomers who are thrilled not to be expected to send cards any more, and others who love them. And then you get into the people who love to get cards but can't be bothered sending them. About 90% of us, I'd say!  I have assumed that most of my card customers are in their 20s-40s but who knows? That's probably just my "same age as me" bias. But the letterpress shop downtown is run by an older millennial and caters mostly to millennials and GenXers, maybe some young Boomers, from what I can tell. But it's a super-niche store. Only a certain kind of person would shop there and only a small percentage would regularly buy cards there and give them to friends/family. some people just like sending greeting cards |
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Deleted
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Apr 26, 2024 15:46:49 GMT
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Post by Deleted on Feb 16, 2019 7:38:23 GMT
I am thinking Studio Calico is trying out a new marketing campaign, lol. I don't really send cards out any more because everyone I sent cards too passed away from old age. My biggest group was older relatives. I do love sending cards. I love getting cards. I love happy mail.
SC or NPR turning this into a Generational thing is quite silly. This is a personality thing. Some people hate cards, others love them. It is called personality not what decade you were born in.
I was shopping at WalMart tonight. I saw a twenty-something boy setting in Subway carefully signing a greeting card he just bought. It was really sweet to watch him. He put so much love into it.
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cbscrapper
Pearl Clutcher
Posts: 3,399
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Post by cbscrapper on Feb 16, 2019 14:14:06 GMT
I am thinking Studio Calico is trying out a new marketing campaign, lol. I don't really send cards out any more because everyone I sent cards too passed away from old age. My biggest group was older relatives. I do love sending cards. I love getting cards. I love happy mail. SC or NPR turning this into a Generational thing is quite silly. This is a personality thing. Some people hate cards, others love them. It is called personality not what decade you were born in. I was shopping at WalMart tonight. I saw a twenty-something boy setting in Subway carefully signing a greeting card he just bought. It was really sweet to watch him. He put so much love into it. I kinda hope that card was for his mom. đ |
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Post by crazy4scraps on Feb 16, 2019 16:12:34 GMT
Not a millennial, Iâm kind of on the cusp between Baby Boom and Gen X. I normally buy or make birthday cards and do handmade photo cards for Christmas every year. Last year I was overwhelmed by the chaos swirling around me and didnât get my normal Christmas cards done. I was really surprised by how many cards we still got. I ended up sending out some generic cards at the last minute just to reciprocate. My birthday is a few weeks after Christmas, and I got one card. ONE. From my sister who lives out of state. A few people sent me text birthday messages, but it really isnât the same. I commented to DH that you know youâre getting old when you get more birthday greetings (and by that I mean emails, texts, etc.) from your insurance agent, your chiropractor, dentist, etc. than you do from actual people. Sigh.  |
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Post by julieinsweden on Feb 16, 2019 21:45:18 GMT
My birthday was last weekend. This year I got two cards, from my mum and sister. But at the same time I've never had so many birthday messages......all via Facebook.....from friends that I've never had cards from. Things are changing.
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Post by 950nancy on Feb 17, 2019 22:06:27 GMT
Interesting. The few I know aren't into card sending. Same. Why would I send a card when e-mail or instant message is so much easier, faster and cheaper? I have never opened my email and thought, "Yay." Getting cards in the mail when I was younger was so much fun. I remember getting a quarter taped to the card as a little kid and thinking it was payday. Some people who just didn't get it would tape in a balloon. I guess it is like the difference between fast food and a nice meal. Yes, one is easier, faster, and cheaper, but I never regret going for a nice meal. It is just a different experience. |
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Post by riley on Feb 18, 2019 0:16:25 GMT
My volunteer job in a club I belong to is to make and send get well and sympathy cards. I even send them to people whose pets die. I send valentines to friendsâ dogs from my dog (just as a silly thing). I also send them to little kids in the family. I never thought much about it until I started getting calls and actual notes thanking me. I get videos of the kids opening their cards. Itâs kind of weird but people seem to care about it. One lady who is recently widowed told me that she has kept every card that I sent during her husbandâs long illness and eventual death. Maybe I just know a lot of sentimental people but it seems to be appreciated by some people.
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Deleted
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Apr 26, 2024 15:46:49 GMT
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Post by Deleted on Feb 18, 2019 3:59:43 GMT
My volunteer job in a club I belong to is to make and send get well and sympathy cards. I even send them to people whose pets die. I send valentines to friendsâ dogs from my dog (just as a silly thing). I also send them to little kids in the family. I never thought much about it until I started getting calls and actual notes thanking me. I get videos of the kids opening their cards. Itâs kind of weird but people seem to care about it. One lady who is recently widowed told me that she has kept every card that I sent during her husbandâs long illness and eventual death. Maybe I just know a lot of sentimental people but it seems to be appreciated by some people. I used to do this at my church. ps - I'd rather get 5 cards from good friends for my bd, than 70 generic FB "Happy Birthday"s. But then, I don't have FB, so not really an issue. |
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Post by Embri on Feb 18, 2019 4:30:37 GMT
Same. Why would I send a card when e-mail or instant message is so much easier, faster and cheaper? I have never opened my email and thought, "Yay." Getting cards in the mail when I was younger was so much fun. I remember getting a quarter taped to the card as a little kid and thinking it was payday. Some people who just didn't get it would tape in a balloon. I guess it is like the difference between fast food and a nice meal. Yes, one is easier, faster, and cheaper, but I never regret going for a nice meal. It is just a different experience. Fair enough, I've never opened a card and gone 'Yay'. Cards were obligations that had to be read aloud, which I hated as a child, and now as a grownup they represent a waste of time and money to me. *shrugs* Different experiences for different people - I know my personal stance is both wildly uncommon and unpopular, which is probably a good thing for the greeting card industry. |
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Post by 950nancy on Feb 18, 2019 4:53:58 GMT
I have never opened my email and thought, "Yay." Getting cards in the mail when I was younger was so much fun. I remember getting a quarter taped to the card as a little kid and thinking it was payday. Some people who just didn't get it would tape in a balloon. I guess it is like the difference between fast food and a nice meal. Yes, one is easier, faster, and cheaper, but I never regret going for a nice meal. It is just a different experience. Fair enough, I've never opened a card and gone 'Yay'. Cards were obligations that had to be read aloud, which I hated as a child, and now as a grownup they represent a waste of time and money to me. *shrugs* Different experiences for different people - I know my personal stance is both wildly uncommon and unpopular, which is probably a good thing for the greeting card industry. Ha! My allowance was a dime, so a quarter was pretty big deal. I agree, different experiences. |
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Post by lauradrumm on Feb 18, 2019 11:51:21 GMT
I keep all my cards
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Post by crazy4scraps on Feb 19, 2019 4:30:42 GMT
I have never opened my email and thought, "Yay." Getting cards in the mail when I was younger was so much fun. I remember getting a quarter taped to the card as a little kid and thinking it was payday. Some people who just didn't get it would tape in a balloon. I guess it is like the difference between fast food and a nice meal. Yes, one is easier, faster, and cheaper, but I never regret going for a nice meal. It is just a different experience. Fair enough, I've never opened a card and gone 'Yay'. Cards were obligations that had to be read aloud, which I hated as a child, and now as a grownup they represent a waste of time and money to me. *shrugs* Different experiences for different people - I know my personal stance is both wildly uncommon and unpopular, which is probably a good thing for the greeting card industry. My BFFâs mom was a card sender. She sent or gave cards for everything. The last card she sent me was a couple months before she passed away, a Motherâs Day card that she wrote in telling me she thought I was doing a wonderful job as a mom to my DD (BFFâs mom unofficially âadoptedâ us when my mom passed away) and that she was so proud of me. đ It has been sitting on my mantel ever since, sheâs been gone for a year and a half. |
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