Post by Olan on Apr 3, 2021 15:41:58 GMT
A new program created by Procter & Gamble aims to broaden the way Black people are portrayed in advertising and entertainment through an increased investment in Black directors, actors, crews and media.
Today, P&G is debuting “Widen The Screen,” a platform that the CPG giant hopes will help identify, hire and foster Black talent while also increasing representation in commercials, films and television. According to P&G Chief Brand Officer Marc Pritchard, the goal of the program is about “reclaiming the beauty of black life in film.”
www.forbes.com/sites/martyswant/2021/03/29/procter--gambles-new-widen-the-screen-program-aims-to-diversify-the-portrayal-of-black-people-in-advertising-and-entertainment/amp/
youtu.be/7rWVA7wRLRc
Today, P&G is debuting “Widen The Screen,” a platform that the CPG giant hopes will help identify, hire and foster Black talent while also increasing representation in commercials, films and television. According to P&G Chief Brand Officer Marc Pritchard, the goal of the program is about “reclaiming the beauty of black life in film.”
www.forbes.com/sites/martyswant/2021/03/29/procter--gambles-new-widen-the-screen-program-aims-to-diversify-the-portrayal-of-black-people-in-advertising-and-entertainment/amp/
youtu.be/7rWVA7wRLRc
