What is going on with American Crafts company?

As a fellow long time CP fan, I am irritated that there, as of now, is no new Halloween line.

I still have years of layouts to make and like using new paper each year. I also use lines for cards, crafts, and projects.

If designers are struggling to come up with ideas then look at past lines that sold well and alter them a bit.

I think it would be cool if CP and other lines did small and large sides. So same design with A side larger and B side smaller. Sometimes I want a larger print and other times smaller. To have that option with the same design would be nice!

I still have a little bit of hope that some day Shimelle will release lines independently. I know it probably won't happen, but I can dream! I'll miss Pink Paislee as well. It seems like they're interested in keeping the designers who all make similar things... where's the variety?

It always scares me that American Crafts will go out of business because that is so much of the industry now. I have enough paper to last the rest of my life but part of my hobby is looking at the new lines and shopping. I will miss that- I already miss the end of scrapbook stores and Tuesday Morning.

I never liked Pebbles, it was a little too cutesy, so that isn't much of a loss for me.
I loved Crate Paper, especially old time CP- they eventually did everything with that same font and folk art inspired animals on everything. That designer is somewhere else now, isn't she?
Jennifer Hatfield does nothing for me- just not my style or color schemes. I used to buy some pieces of it at Tuesday Morning but I never like an entire line.
I miss Shimelle- I love, love, loved her last 3 lines. So awesome for scrapping kids.
I love everything Vicki Boutin- she is totally my aesthetic. I buy two of every paper and always can't wait to scrap with it. Love it so much.
Maggie Holmes is not my aesthetic. It is so pretty but I don't live a flowery, shabby chic kind of life. I've done a couple of pages I love with it, but it just doesn't fit me very much.
I like a lot of Amy Tangerine stuff but it is so hard to work with as a collection- it is so all over the place. I do like the bright colors and I have a love for the random animals and other icons. I know people complain about that but I find the odd things kind of delightful.
Paige Evans has too many flowers. So many. I love the bright colors but it is really aggressively feminine. I buy some of it because it is very pretty but I find it hard to work with.
Heidi Swapp is so hit or miss. She had two collections that I love to scrap with and the rest is so ugh.
So far Obed Marshall is okay, and definitely a different feel than their other stuff but I'm not totally convinced yet.
Dear Lizzy was okay- I liked the earlier stuff better than the later stuff. I'm not hurt they dropped her, though. She bugs the hell out of me as a person.

Did I miss any other past or present lines they own? I know they own Bazzill too.

I agree artbabe, I like the random animals and such too! I find they're great for zoo days especially.

We never had Tuesday Morning here, but I once visited one near my friend's house and that made me happy that we didn't have any locally - I'd be stopping in way too often to check out the crafting aisle. I also agree with what you said about Maggie and Jen. I think they make pretty things... but all of it looks the same to me, especially Maggie's lines. Flowers are pretty but how many do we need?

Thanks for recommending Dare 2B Artzy. I had never heard of them before now.

I’m not either. Since I’m a card maker, paper lines in general aren’t as big a part of crafting as for scrappers, though I like the companies you mentioned, and have three identical 6x6 pads by Authentique, and four by another company I’m blanking on. Plus 12x12, but none from AC. Most 8.5x11 colored cardstock is from MFT, PTI, others. There have just been a couple Bazzil colors that I like a lot.

I’d also contacted AC when a We R Memory Keepers corner chomper was defective. CS was no help.

I confess I’m not a big fan of most of the AC lines. I do like Pebbles, I’m sorry they seem to be discontinuing that line. I wonder if the lack of Halloween lines has more to do with the holiday being less popular? Especially last year in the middle of Covid, trick or treating was canceled in lots of places. Maybe last year’s Halloween collection didn’t sell well? Admittedly, now that my boys are older, I don’t scrap a lot of Halloween. Christmas, School, Travel and seasonal collections like Fall and Summer might be bigger sellers?

It’s also more challenging to insert pink as a major element, and AC HAS to have their pink! 🤮

I’m not really a fan of AC’s designs or products either.

Are they skipping Halloween for the same reason Hobby Lobby isn’t doing Halloween now? Too many ghosts and goblins and not enough Jesus?

Solely graveyard or also companies they’ve acquired and do promote, so you know customer service is not with the original company, aka likely poorer. Like WRMK 5-6 years ago. And Bazzill. Your thread, your call.