How do you use this paper pattern?

B side for the win on these types of paper - if the front design is too busy or doesn’t work well as a border (too much interrupted white space that looks weird around a photo) I cut my losses and use the “boring” back instead (most of the time I’m actually more drawn to the b side anyway like in this instance!)
If I really liked the busy front I might cut a 3x4 card for a filler for a pocket page layout or to use as a tag if it just didn’t work in a layout or with my pics.
Finally if I like the icon on the front I’d also probably save any scraps and cut out the shapes as embellishments…only from scraps though so I wasn’t tempted to cut out 4674675 faux washi strips when I’d only use 3-4.
Can’t wait to see other people ideas!

Do you love the pattern? (I don't think you do from your post, but just wanted to check)

If you love the pattern, but it is "busy" I really like the shelf-type LO, that showcases the pattern. You can then put photos over it to tamp it down a bit. Shimelle has a great example here where the shelf is on the bottom, but you could easily put it on the top. www.youtube.com/watch?v=hMyBr7IzWww

Or if you just wanted a bit around the edges, this is a great way to use busy paper as a frame. www.youtube.com/watch?v=KBy_IJjkI_o&t=1458s

You could also use it for matting, or use the bside as well, as a solid.

I agree with lg - use the b side with just a few accents from the A side. A strip or possibly a few of the shapes fussy cut. Its way too busy to use the entire 12x12.

I would cut a three inch strip of the "bandaid" side and use it across a page as a background for a title. The title would be bolder letter stickers on top of the "bandaid" strip.

For the base paper (8.5 x 11), I would use a muted polka a dot. Then I would mat my photos on a coordinating cardstock color.

I love this type of paper. It is the perfect paper to use as a 2 x 12 inch strip on a layout to pull the other papers in the layout together. Then I'll use it again with maybe a 1/4 inch mat for photos.

Oh oh oh! I saw a video for some event byMaggie Holmes or Paige Evans using paper like this! She fussy cut down the left side to trim just around the ends of the strips. Then left a width of about 4” and cut down the right side. Then she had photos and other elements cascading down. It looked fabulous!

something like THIS but with the strips intact on the pp KWIM?

I would cut it in half or thirds and use it as a column on a page torn add pics, title, etc.

You could make a cluster for embellishments with some cut out color sections.

I buy patterned papers by the sheet & do not gravitate toward washi or the hand-drawn style, so would not purchase this pattern (&, if interested in the color on the reverse, would opt for Fresh Flowers from this collection because I prefer the x pattern). However, if I received this sheet by error, I would use the reverse side like any other small scale patterned paper. 

If I owned a scan and cut I would use the tape side. It doesn't remind me of band-aids. I think of washi. I don't know how many times I would use all of those cut out images either. I do like it slightly better than the other side of the paper.