Has anyone been to Cheyenne Frontier Days?

I have never been and my daughter got me Keith Urban tickets for Mother's Day. We are also planning on going to the rodeo during the day since she has never been to one. Do I get tickets for behind the chutes or the other side - I don't really want to be sitting in the blazing heat, especially since we will be there all day.That is about all I know about the place. Can anyone share any info about what to expect, what to bring, where to park? I have been looking on line but it isn't a ton of help. Thanks