Deconstructing Trumps success

And remember your visuals. Jeb looks like a low-energy guy. Take away Trump’s “low energy” label and Bush might seem like a calm, cool, rational executive – exactly what this country needs in these crazy times.

Until your opponent tattoos “low-energy” on your forehead. That doesn’t wash off. Done. Next.  Link

The best Trump kill shots have the following qualities.

1. Fresh word that is not generally used in politics

2. Relates to the physicality of the subject (so you are always reminded)

Clinton has already experienced some coughing fits on the campaign trail. And her voice often sounds hoarse, which is to be expected when you give speeches every day. Neither of those things mean much. But add the Internet rumors that Clinton has some lingering brain issues from a concussion, plus her long bathroom break during that one debate, and some rumors that she has trouble with balance, and there you go. That’s enough circumstantial “evidence” to convict her of being unhealthy.

Well, maybe.

The so-called evidence in this case is probably a mix of true facts that might not matter too much plus rumors and speculation. If you looked at any one piece of “evidence” on its own, it would mean nothing. But put it all together and you have…confirmation bias.

Confirmation bias is what makes you see any kind of evidence as supporting your point of view. Once Trump puts in our heads the idea that Clinton might have some stamina (health) issues, that’s all we will see in the evidence, even if it doesn’t exist.

And that is why “stamina” is such a well-engineered kill shot. Between now and November, the odds of Clinton having another coughing fit, losing her balance, forgetting something, or having some other health issue is nearly 100%. Trump has primed his “stamina” kill shot to get stronger as time goes by. Confirmation bias will keep adding “evidence” to his suggestion even if that evidence is imaginary.  Link