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Post by Deleted on Oct 19, 2017 13:50:10 GMT
That's more than likely a leftover "promo shot" as I seem to remember Amy promoting that pink suitcase on her IG earlier this year. She just picks homemade "stock photos" featuring herself to "tell the story of today." This is a typical everyday social media strategy for these lifestyle bloggers whose income depends on how great and polished their feed looks. They counterbalance this complete lack of authenticity by using the disposable en ephemereal tools social media offer these days (like Stories on IG and Amy's airport and airplane Stories show her wearing something warmer than a tank top). It's a dual system in which a literally picture perfect image is contrasted by a non feed-polluting "true" (that's obviously also debatable) self which is a reward only revealed to those who follow and check said blogger's account daily (frequent interactivity incentive to build to build a loyal, trusting follower base which is the key to turning your followers into recurring customers AKA what will land you sponsors and "partnerships"). As someone whose work is heavily based around social media strategies, I'd advise against such obvious staging of one's feed. But hey, what do I know? I'm only a professional. Seems to work though, right? She has tons of followers w/the usual "you're a rockstar!" "you're the coolest!". She makes money promoting popsicles. So, why advise against it. Our culture seems rather to be saying that we should all "curate" our feeds to this extent. (If all we care about is being "a rockstar" and making bank on our family photos).
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Post by sleepingbooty on Oct 19, 2017 14:11:36 GMT
Seems to work though, right? She has tons of followers w/the usual "you're a rockstar!" "you're the coolest!". She makes money promoting popsicles. So, why advise against it. Our culture seems rather to be saying that we should all "curate" our feeds to this extent. (If all we care about is being "a rockstar" and making bank on our family photos). Because it's not a long-term winning strategy. This is not how you develop a brand properly. It'll gain you followers for a few years but they'll eventually tire (if not worse and actually feel cheated). Then you're left reinventing your public self and personal brand completely. That's far more difficult (and expensive), especially when you're your own brand (as you age, it gets more difficult to have a healthy turnover after a reinvention cycle + you lose in credibility which is going to be hard to hide since you can't become someone else altogether). I'm talking from a long-term brand development perspective. If you want to milk the system for five years or so, go ahead. If you want to make this a viable income strategy for the long run, don't even go there. So many lifestyle bloggers and vloggers have peaked and then rapidly gone down. They have (and some continue to) tried to re-establish themselves as entrepreneurs in multiple business domains (with the obligatory business guru/life coach phase) only to realise they've burnt their image and credibility in the process. I'd warn against the "let's get the most out of this for X years" if you're not coming from wealth (+ know how to invest it properly) or have a serious back-up plan because you'll be going from self-employed to cannot-get-any-more-money-from-this-gig-to-keep-my-lifestyle-up rapidly once your peak is over (and it will be over at some point, trust me). You will not be able to find employment in pro branding agencies. We get these I-was-a-famous-YouTuber resumes more and more. "They're predictable failures, why would anyone with a successful business employ them?" Straight from the boss's mouth.
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Deleted
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Post by Deleted on Oct 19, 2017 14:22:09 GMT
Seems to work though, right? She has tons of followers w/the usual "you're a rockstar!" "you're the coolest!". She makes money promoting popsicles. So, why advise against it. Our culture seems rather to be saying that we should all "curate" our feeds to this extent. (If all we care about is being "a rockstar" and making bank on our family photos). Because it's not a long-term winning strategy. This is not how you develop a brand properly. It'll gain you followers for a few years but they'll eventually tire (if not worse and actually feel cheated). Then you're left reinventing your public self and personal brand completely. That's far more difficult (and expensive), especially when you're your own brand (as you age, it gets more difficult to have a healthy turnover after a reinvention cycle + you lose in credibility which is going to be hard to hide since you can't become someone else altogether). I'm talking from a long-term brand development perspective. If you want to milk the system for five years or so, go ahead. If you want to make this a viable income strategy for the long run, don't even go there. So many lifestyle bloggers and vloggers have peaked and then rapidly gone down. They have (and some continue to) tried to re-establish themselves as entrepreneurs in multiple business domains (with the obligatory business guru/life coach phase) only to realise they've burnt their image and credibility in the process. I'd warn against the "let's get the most out of this for X years" if you're not coming from wealth (+ know how to invest it properly) or have a serious back-up plan because you'll be going from self-employed to cannot-get-any-more-money-from-this-gig-to-keep-my-lifestyle-up rapidly once your peak is over (and it will be over at some point, trust me). You will not be able to find employment in pro branding agencies. We get these I-was-a-famous-YouTuber resumes more and more. "They're predictable failures, why would anyone with a successful business employ them?" Straight from the boss's mouth. WOW! Fascinating! Thanks for the inside baseball. I've often said they're going to be (financially) sorry when their "cute littles" are all growed up.
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Post by lisacharlotte on Oct 19, 2017 16:35:17 GMT
When I returned to scrapbooking i really loved Amy's eclectic style. But as sleepingbooty said, i'm over her "hustle" to make money and stay relevant. I need more substance. And that trajectory took exactly 5 years.
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Post by crimsoncat05 on Oct 19, 2017 16:42:55 GMT
Seems so fake and pretentious. ^^^ yeah, that! Even the very first post in this thread, with the Popsicle box sitting next to the pool... looking at it again, to me, the box looks like it was Photoshopped into the photo. There are water splashes right underneath the box that shouldn't be there if the box was really there when the photo was taken. eta: thanks, sleepingbooty for giving us a professional opinion of the 'industry' of professional social media types.
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oaksong
Drama Llama
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Location: LA Suburbia
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Jun 27, 2014 6:24:29 GMT
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Post by oaksong on Oct 19, 2017 17:08:25 GMT
Seems to work though, right? She has tons of followers w/the usual "you're a rockstar!" "you're the coolest!". She makes money promoting popsicles. So, why advise against it. Our culture seems rather to be saying that we should all "curate" our feeds to this extent. (If all we care about is being "a rockstar" and making bank on our family photos). Because it's not a long-term winning strategy. This is not how you develop a brand properly. It'll gain you followers for a few years but they'll eventually tire (if not worse and actually feel cheated). Then you're left reinventing your public self and personal brand completely. That's far more difficult (and expensive), especially when you're your own brand (as you age, it gets more difficult to have a healthy turnover after a reinvention cycle + you lose in credibility which is going to be hard to hide since you can't become someone else altogether). I'm talking from a long-term brand development perspective. If you want to milk the system for five years or so, go ahead. If you want to make this a viable income strategy for the long run, don't even go there. So many lifestyle bloggers and vloggers have peaked and then rapidly gone down. They have (and some continue to) tried to re-establish themselves as entrepreneurs in multiple business domains (with the obligatory business guru/life coach phase) only to realise they've burnt their image and credibility in the process. I'd warn against the "let's get the most out of this for X years" if you're not coming from wealth (+ know how to invest it properly) or have a serious back-up plan because you'll be going from self-employed to cannot-get-any-more-money-from-this-gig-to-keep-my-lifestyle-up rapidly once your peak is over (and it will be over at some point, trust me). You will not be able to find employment in pro branding agencies. We get these I-was-a-famous-YouTuber resumes more and more. "They're predictable failures, why would anyone with a successful business employ them?" Straight from the boss's mouth. Your take on this is really interesting and makes a lot of sense. I am a fan of Amy as a scrapbooker/artist, even though I'm not in her demographic for the "lifestyle" promotion, or her bright style in general for that matter. I had the opportunity to take a workshop from her, and find her very talented and likable. Her social media image seems California-trendy, and I wonder how much of that is influenced by her surroundings and the lifestyle of the area (Venice Beach, or thereabouts?) where she lives and works. She does seem to keep tweaking it, so maybe she will realize that an over-the-top image isn't necessarily best for the long term. Hopefully her style will continue to evolve and grow rather than expand and implode.
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Post by anonrefugee on Oct 19, 2017 17:18:36 GMT
sleepingbooty and @zingermack thanks for that exchange. I wish we could all sit down in same room sometime and chat face to face!!!! IRL I've been having chats with friends about posts about our kids. I think I've mentioned before I don't post many of my kids accomplishments. But some moms in the area post everything Pumpkin gets, from an attendance award to pic serving at the Senior Center, cheek to cheek with smiling elder. While my sons think the latter is excessive, I wonder if it will later be proven a benefit? There will be a semi-public record of the kid being altruistic achiever for X years. Sorry I digress from topic... but I wonder about this stuff and love this place for opinions and diverse specialties! (Needless to say, when one of those perfect pumpkins got stopped with weed in the glovebox it didn't make the feed.)
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chendra
Pearl Clutcher
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Post by chendra on Oct 19, 2017 17:43:56 GMT
So Amy is leaving LA for England to teach a class. She posted this picture. It's not her house, just a random shot of her walking down the sidewalk with a pink suitcase in front of a California cool house. I don't get it. Why the random house that you then have to explain isn't your house. And i hope that's not what she's wearing on the flight. She'll freeze on the plane and when she arrives. I'm calling it **fake news** That door is another celebrity--it's on a house in Palm Springs and has its own hashtag #thatpinkdoor. It's ultra popular on Instagram, Pinterest, etc. Article You can even DIY your own halloween costume
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Post by anonrefugee on Oct 19, 2017 17:53:29 GMT
So Amy is leaving LA for England to teach a class. She posted this picture. It's not her house, just a random shot of her walking down the sidewalk with a pink suitcase in front of a California cool house. I don't get it. Why the random house that you then have to explain isn't your house. And i hope that's not what she's wearing on the flight. She'll freeze on the plane and when she arrives. I'm calling it **fake news** That door is another celebrity--it's on a house in Palm Springs and has its own hashtag #thatpinkdoor. It's ultra popular on Instagram, Pinterest, etc. Article You can even DIY your own halloween costume I want to make the coach light earrings!
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Post by sleepingbooty on Oct 19, 2017 18:06:50 GMT
sleepingbooty and zingermack thanks for that exchange. I wish we could all sit down in same room sometime and chat face to face!!!! Yo ho and a bottle of red wine... I'm a massive fan of sitting around a table and having lengthy talks with friends! oaksong No doubt that her living environment has an influence on her. However, a promo shot is a promo shot. Someone who goes out to take semi-pro pictures, upload them, touch them up and then use them for several purpose including months later to illustrate "today's story" instead of actually snapping an IRL pic is still someone who stages their life (and feels the need to have the pretty and picture-perfect shots on their feed rather than a more genuine look at reality). And an aesthetic does not excuse a strategy. I really don't mind people liking her. But it's very easy for me to look at her social media and see what's she's doing. She's no evil witch. She's just applying a basic will-fail recipe (like so many others). I'm not here to hunt those lifestyle bloggers down or eradicate them, no worries. I just gave my take on the situation and my professional opinion on what that kind of personal branding is worth (not a lot in the long run). This discussion could get even more interesting if we looked at what followers actually are: the product. We're not just consumers of stuff, we're consumers of attention and that's what these social media gurus and celebs are selling big companies: our attention.
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FurryP
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To pea or not to pea...
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Post by FurryP on Oct 19, 2017 23:49:21 GMT
That door is another celebrity--it's on a house in Palm Springs and has its own hashtag #thatpinkdoor. It's ultra popular on Instagram, Pinterest, etc. Article You can even DIY your own halloween costume Wow, it's amazing what a little makeup paint and yard cleanup can do!
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oaksong
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Post by oaksong on Oct 20, 2017 1:00:13 GMT
That door is another celebrity--it's on a house in Palm Springs and has its own hashtag #thatpinkdoor. It's ultra popular on Instagram, Pinterest, etc. Article You can even DIY your own halloween costume Ok, now that's funny! It's time for the "cool influencers" to take another look at what they're doing when that happens.
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Deleted
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Post by Deleted on Oct 20, 2017 4:09:21 GMT
sleepingbooty and @zingermack thanks for that exchange. I wish we could all sit down in same room sometime and chat face to face!!!! IRL I've been having chats with friends about posts about our kids. I think I've mentioned before I don't post many of my kids accomplishments. But some moms in the area post everything Pumpkin gets, from an attendance award to pic serving at the Senior Center, cheek to cheek with smiling elder. While my sons think the latter is excessive, I wonder if it will later be proven a benefit? There will be a semi-public record of the kid being altruistic achiever for X years. Sorry I digress from topic... but I wonder about this stuff and love this place for opinions and diverse specialties! (Needless to say, when one of those perfect pumpkins got stopped with weed in the glovebox it didn't make the feed.) Ran across this and thought it was hysterical, in light of this thread: The year is 2032. Which mommy blogger kid's memoir are you most looking forward to reading? https://www.reddit.com/r/blogsnark/comments/75whmh/the_year_is_2032_which_blogger_kids_memoir_are/ I don't know any of the bloggers they reference (except NieNie and FF), but I would definitely peek at a tell-all by some of the scrap celeb kids when they're grown and realize so many of their childhood photos and intimate moments were turned into ads.
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Deleted
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Post by Deleted on Oct 20, 2017 5:36:01 GMT
sleepingbooty I agree 100% with you. I see it all the time too and I am not even in marketing. This is nothing against Amy. I call this type of marketing the "Kardashian effect". I made that up. I don't know if that is an actual marketing term. I feel like the Kardashian's really cornered the market on this. I think that a lot of IG stars follow this type of marketing whether they realize it or not. You have to be incredibly savvy to always rebrand yourself to keep yourself prevalent, like the Kardashians. I think most IG/bloggers are not savvy enough to do this or it is not something they want to do. Then you see the fall off and new stars come out. For example Gwyneth Paltrow's Goop is good at reinventing. She annoys so many people, lol. She is good at reinventing herself and her site is successful no matter what people say about her. Then take Blake Lively her site failed. She just would not get out of her concept and poof site went down. I also don't think her Southern lifestyle views pleased a lot of people either. That is a different story. Note- I like both of these women. I agree about the Mommy bloggers and IG stars. Don't do it girls. Take it from a child of a Mother that did those things. Don't do it. My Mom built her crafting brand on using me. I don't feel like that woman ever loved me. She wanted to use me to make herself pertinent. I have a feeling a lot of those kids are just miserable and building resentment a mile long. I remember the times I just wanted to go play but couldn't because I needed to do a stage shot of playing. I felt like my life was all about being the perfect staged child. That really effs you up.
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Post by elegantsufficiency on Oct 20, 2017 7:30:39 GMT
That door is another celebrity--it's on a house in Palm Springs and has its own hashtag #thatpinkdoor Good. Grief.
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christinec68
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Post by christinec68 on Oct 20, 2017 12:37:35 GMT
The thoughtful branding is one of the reasons I like Elise Blaha Cripe so much. She didn't accept just any old sponsorship and everything she does seems genuine to her and her brand.
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Post by elegantsufficiency on Oct 20, 2017 14:25:13 GMT
The thoughtful branding is one of the reasons I like Elise Blaha Cripe so much. She didn't accept just any old sponsorship and everything she does seems genuine to her and her brand. Oh, but she's such an instant expert at stuff! I find it difficult to read advice from someone who is a beginner herself and who seems so easily satisfied with mediocre results. I stopped reading when I realised that she's simply chasing book deals.
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Deleted
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Post by Deleted on Oct 20, 2017 15:59:45 GMT
The thoughtful branding is one of the reasons I like Elise Blaha Cripe so much. She didn't accept just any old sponsorship and everything she does seems genuine to her and her brand. Oh, but she's such an instant expert at stuff! I find it difficult to read advice from someone who is a beginner herself and who seems so easily satisfied with mediocre results. I stopped reading when I realised that she's simply chasing book deals. This so much! You know when they talk about millennials getting trophies for everything and expecting to be rewarded for everything they do? EVERY SINGLE crafty endeavour she takes on merits a book proposal or e course or something along those lines. Because she did it and is the best at it. SaveSave
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Post by lisacharlotte on Oct 22, 2017 14:24:58 GMT
Halloween costumes and Target.
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Post by Skellinton on Oct 22, 2017 17:00:45 GMT
Halloween costumes and Target. Just gross. I hope she is using the money she gets from monetizing her child for his future therapy.
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Post by mirabelleswalker on Oct 22, 2017 19:08:24 GMT
The thoughtful branding is one of the reasons I like Elise Blaha Cripe so much. She didn't accept just any old sponsorship and everything she does seems genuine to her and her brand. Oh, but she's such an instant expert at stuff! I find it difficult to read advice from someone who is a beginner herself and who seems so easily satisfied with mediocre results. I stopped reading when I realised that she's simply chasing book deals. It’s like you can read my mind.
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cbscrapper
Pearl Clutcher
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Post by cbscrapper on Nov 11, 2017 14:38:38 GMT
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Deleted
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Post by Deleted on Nov 11, 2017 17:45:36 GMT
This page is everything I dislike about current AT products in one layout: product overload, hard-to-find/too small photos (w/the way overdone, obligatory, standing-in-front-of-a-bright-mural-wall shot), random elements....ymmv.
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Post by lisacharlotte on Nov 11, 2017 20:47:48 GMT
I would like this a lot more on a white/light, subtle pattern background. That yellow 12x12 just sucks the life out of the photos and embellishments.
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GiantsFan
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Jun 27, 2014 14:44:56 GMT
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Post by GiantsFan on Nov 11, 2017 23:54:30 GMT
This page is everything I dislike about current AT products in one layout: product overload, hard-to-find/too small photos (w/the way overdone, obligatory, standing-in-front-of-a-bright-mural-wall shot), random elements....ymmv. Honestly, when I scrolled down and saw your post the first thing I thought saw was "tiger". And I wondered why the kid was jumping on the tiger. Then I realized it was an oddly placed photo. IMO she needs bigger photos and not so much stuff. But I'm a CAS scrapbooker.
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Post by mamakoala on Nov 12, 2017 0:15:41 GMT
This page is everything I dislike about current AT products in one layout: product overload, hard-to-find/too small photos (w/the way overdone, obligatory, standing-in-front-of-a-bright-mural-wall shot), random elements....ymmv. Arg this page! I am all for embellies (I can't do them, and don't, but appreciate those who can use them judiciously and wisely) but this is overkill, no? I mean, i can't even find the photos. To me, this isn't scrapbooking for the purpose of preserving memories. It's scrapping for the purpose of using fun product--all well and good, but that's not my PRIMARY reason for scrapbooking. Now that i've been doing this for 15 years, I SO love the layouts that are FULL of photos--my 2 pagers that are crammed with photos that I did in the past, like this one. My boys love them too. That photo, 2nd from the left, of my son gazing upwards at his aunt means the world to me. She killed herself a year ago and all the photos i have of her mean so much.that shot of the two boys going down the slide? now that they're teens and seem to hate each other, I cling to the hope that they will be close again one day like that. all the other photos have meaning to me as well. And the photos are front and center. Not everyone has to scrap that way, of course. But for me, the photos are primary.
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Post by marg on Nov 21, 2017 21:05:36 GMT
Seems to work though, right? She has tons of followers w/the usual "you're a rockstar!" "you're the coolest!". She makes money promoting popsicles. So, why advise against it. Our culture seems rather to be saying that we should all "curate" our feeds to this extent. (If all we care about is being "a rockstar" and making bank on our family photos). Because it's not a long-term winning strategy. This is not how you develop a brand properly. It'll gain you followers for a few years but they'll eventually tire (if not worse and actually feel cheated). Then you're left reinventing your public self and personal brand completely. That's far more difficult (and expensive), especially when you're your own brand (as you age, it gets more difficult to have a healthy turnover after a reinvention cycle + you lose in credibility which is going to be hard to hide since you can't become someone else altogether). I'm talking from a long-term brand development perspective. If you want to milk the system for five years or so, go ahead. If you want to make this a viable income strategy for the long run, don't even go there. So many lifestyle bloggers and vloggers have peaked and then rapidly gone down. They have (and some continue to) tried to re-establish themselves as entrepreneurs in multiple business domains (with the obligatory business guru/life coach phase) only to realise they've burnt their image and credibility in the process. I'd warn against the "let's get the most out of this for X years" if you're not coming from wealth (+ know how to invest it properly) or have a serious back-up plan because you'll be going from self-employed to cannot-get-any-more-money-from-this-gig-to-keep-my-lifestyle-up rapidly once your peak is over (and it will be over at some point, trust me). You will not be able to find employment in pro branding agencies. We get these I-was-a-famous-YouTuber resumes more and more. "They're predictable failures, why would anyone with a successful business employ them?" Straight from the boss's mouth. Oh wow, I feel like you just described my Sister-in-Law, minus the Mommy blogger part. She's recently become a business guru/life coach after trying to brand herself an an expert in several different fields over the past few years - without having worked in any of those fields. She attends a lot of conventions and joins a lot of volunteer boards. She's been trying to build a following on Twitter/Insta for years. This is obviously a bit different because she hasn't built an online presence, but I feel like you've just summed her up so perfectly for me - I've been trying to articulate this kind of stuff for years and just couldn't.
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Post by QueSeraSera on Jan 25, 2018 6:46:10 GMT
Does it seem ironic to anyone else that Collin Kartchner is on Instagram mocking Instagram influencers and promoting authenticity? Do he and his wife Dear Lizzy (Elizabeth Kartchner) not actually follow each other on Instagram? As discussed here, Lizzy is about hawking products and pushing an image that is not in any way authentic. If it brings your household money, it's ok? Seems hypocritical but maybe I just don't get them or his point.
The other one is the tater tots jello lady. She will shill anything. Jcpenney, Tide. Are people actually making money pimping this stuff? Seems so slimy like Ralphie's secret decoder ring message.
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Post by peachiceteas on Jan 25, 2018 7:28:52 GMT
Does it seem ironic to anyone else that Collin Kartchner is on Instagram mocking Instagram influencers and promoting authenticity? Do he and his wife Dear Lizzy (Elizabeth Kartchner) not actually follow each other on Instagram? As discussed here, Lizzy is about hawking products and pushing an image that is not in any way authentic. If it brings your household money, it's ok? Seems hypocritical but maybe I just don't get them or his point. The other one is the tater tots jello lady. She will shill anything. Jcpenney, Tide. Are people actually making money pimping this stuff? Seems so slimy like Ralphie's secret decoder ring message. urgh I used to really like Lizzy and Collins relationship and how they show it on social media but I’ve actually unfollowed her because of it now. Her Instagram stories we just getting ridiculous. She’s up there with Amy for me as a scrapbooker I will no longer support.
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nicolep
Drama Llama
Posts: 7,080
Jan 26, 2016 16:10:43 GMT
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Post by nicolep on Jan 25, 2018 11:59:19 GMT
Both of them (Elizabeth and Collin) are way too over the top for me. Too much. I unfollowed her a long time ago.
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