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Authority on Paper
This line of notebooks and planners celebrates the pleasures of writing by hand

There’s this sense of accomplishment when you finish a notebook,” says Suann Song, the founder and CEO of Appointed, her Washington, D.C., company that makes elevated everyday paper goods. “There might be doodles and coffee spills, all that life lived that you can’t replicate in the Notes app on your phone.”

As a lifelong “paper nerd,” Song remembers reveling as a child in the quality of Japanese and Korean stationery she first saw at Asian markets, and later, while working as a graphic designer in her twenties and thirties, wishing she had simple, elegant, made-in-the-USA products at her fingertips. “In 2014, I said to my husband, ‘If I don’t do this idea now, I’ll never do it.’” She went on to create the prototype of what remains her signature product—the Appointed Notebook, featuring a cotton-blend cover, brass binding, and smooth text-weight recycled paper that comes lined, with a grid, or blank; plus, there’s the option for a front-cover monogram. When she launched a Kickstarter campaign in 2015, she not only received the funding to get production started, but in the process also developed a fervent and loyal fan base of fellow paper nerds.

This fall, Song expanded Appointed’s office into a 10,000-square-foot flagship store fronted by the Notebook Bar, where visitors can fill out letterpress cards with their preferred notebook cover color, lining style, and monogram. “Their choice gets zapped to production, and in fifteen minutes they’ll have a made-to-order notebook, bound and packaged by hand just beyond the big glass wall, where they can see—and smell—all that paper.” appointed.co