Deleted
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Nov 24, 2024 19:45:53 GMT
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Post by Deleted on Jul 27, 2014 6:34:14 GMT
 This exactly worded "blurb" showed up in my Facebook feed from multiple sources related to Stampin' Up! today...seems like it was probably produced by corporate and distributed for use by demonstrators everywhere since Stampin Up has "discovered" Project Life...it just really hit me the wrong way. I love Stampin' Up! But as a traditional scrapbooker, who has been poo poo'd by SU for decades...I'm surely not feeling any love today. Do you have to slam one kind of Scrapbooking to encourage another? Isn't that what took Creative Memories down? |
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Post by lovestocreate on Jul 27, 2014 6:37:36 GMT
I definitely think she could have left out the part about "not scrapbooking" or "burned out scrapbookers"!
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Post by craftygamer on Jul 27, 2014 6:44:10 GMT
I also didn't care for the lines about "burnt out scrapbookers." I understand what she is trying to say, but seeing as how she isn't looking for scrapbookers, I'd probably just take my business elsewhere. And yes, this kind of exclusion is what took Creative Memories down, so it's nice to see other crafty businesses learning from CM's mistakes. :eyeroll:
Sent from my iPad using Tapatalk
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Deleted
Posts: 0
Nov 24, 2024 19:45:53 GMT
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Post by Deleted on Jul 27, 2014 6:49:00 GMT
Heaven forbid anyone should have to put themselves forth as having a touch of creativity. Gasp!!
And "gluing" is just more stress than I can handle.
Eyeroll
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Post by miominmio on Jul 27, 2014 7:38:44 GMT
That really made me want to try it *sarcasm*. If they can't promote their business without slamming someone, perhaps they should work on their msrketing skills.
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Post by pmk on Jul 27, 2014 7:52:06 GMT
Oops, talk about alienating people!
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Post by ScrapsontheRocks on Jul 27, 2014 9:08:43 GMT
Big Mistake. HUGE. I have to go shopping now....
Not tech savvy enough to put that pic in, but Julia Roberts/ Pretty woman said it best.
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scrapnnana
Drama Llama
Posts: 6,449 
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Post by scrapnnana on Jul 27, 2014 10:30:01 GMT
Heaven forbid anyone should have to put themselves forth as having a touch of creativity. Gasp!! And "gluing" is just more stress than I can handle. Eyeroll I LOVE sdeven's comment! There are ways to promote your product without insulting anyone. If you have to resort to those kind of tactics, you don't have anything to offer as far as I'm concerned. |
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Post by Crazyhare on Jul 27, 2014 12:28:49 GMT
Honestly, it doesn't make me want to buy from them. No reason to bash a set of people to target another set.
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Post by anonrefugee on Jul 27, 2014 12:40:57 GMT
SDeven loved your comment! Gluing is sooooo taxing!
But I think y'all are taking this too personally. How can it be insulting? There ARE a lot of "former" perhaps burnt out scrappers out there! We each know one, I'm sure.
Becky Higgins has a similar script for PL, and she used to promote intricate hand lettering- very time consuming.
Stampin Up had a memory keeping line for several years, dropped it when no longer viable business. Their biz thrived and survived, not like CM with sole focus on scrapping. The fact they've made the PL deal is actually encouraging toward scrappers. I'm not a demo, but anytime scrapping expands it's good news for me.
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Post by Mini Album Cookbook on Jul 27, 2014 13:55:33 GMT
Doesn't bother me........ it's no secret that the interest in traditional scrapbooking has dropped off significantly. A quick look at Google Trends bears out that the interest just isn't as high as it once was. Most of my scrapbooking friends have turned to card making.............. they are, indeed, burned out with scrapbooking and the feeling of never having the job done and always being behind. If someone has a new idea that could energize traditional scrapbooking again.......... i say GO FOR IT :-) Google Trends - Web Search interest: scrapbooking - Worldwide, 2004 - present |
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veronccl
Junior Member
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Post by veronccl on Jul 27, 2014 14:15:25 GMT
Yea they should have worded it in a more positive way. Tsk!
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oldcrow
Pearl Clutcher
Posts: 3,828
Location: Ontario,Canada
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Post by oldcrow on Jul 27, 2014 14:22:44 GMT
I do not like anyone (person or company) to belittle the craft I choose to do.
And I feel embarrassed for anyone who is being belittled.
If you need to put someone down to make yourself look better then I want nothing to do with you.
Someone posted that there indeed are people who have quit scrapbooking or are burned out by it, fine. But there is no need to address those people by insulting those who continue.
Market your product in a way that entices people to try it and maybe one group will use it to replace what they have given up and the other group may use it to supplement the traditional way. To me that would be a win win situation.
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Post by Crazyhare on Jul 27, 2014 14:24:35 GMT
I get that scrapbooking isn't as popular as it once was. But their message, especially saying that Project Life isn't scrapbooking, could have been left off. Honestly, that is one thing bout Becky's message that irritates me. It is all scrapbooking/memory keeping. Trying to distance themselves from the term "scrapbooking" does alienate a whole group of people who should be part of their core buyers.
(And guess what people, Project Life isn't as easy as they say. If it was, Becky wouldn't be behind. And I say that as someone that likes Becky and uses her products. But I'm a realist. If it was a easy as they say, she wouldn't have to have a yearly catch up session like the rest of us.)
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Post by anonrefugee on Jul 27, 2014 14:38:28 GMT
I'm not trying to argue here- but I don't read anything insulting. It's appealing to another group, trying to build a Market and that will benefit all scrappers. Won't it?
I ride a bike for exercise, but I read ads for ten- minute workouts all the time. Yes, I could get same (better?) results in less time, but that doesn't appeal to me. I don't think they're insulting cyclists by their ad.
I need to find the ad, it's not on my FB. Maybe y'all are reading something I don't see here because I don't get the hate.
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gloryjoy
Pearl Clutcher
Posts: 3,332
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Post by gloryjoy on Jul 27, 2014 15:16:04 GMT
As soon as I read that I thought "Project Life".
Doesn't insult me but I think she could have worded it differently.
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Post by Aheartfeltcard on Jul 27, 2014 15:18:22 GMT
Somehow I don't feel offended. I like scrapbooking. It's silly to me to call PL something else other than scrapbooking. It is just a different style and I think either you like it or you don't .
Personally , I feel it is more of an insult to scrapbookers who have lost interest in and energy to scrapbook. Like "look, here an easy way to do it."
It's a compliment to those who have stuck to the hobby.
It's perception I think.
They have a product to sell and will target people any way they can.
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Post by auntkelly on Jul 27, 2014 15:33:49 GMT
I think it could have been worded better. However, I don't think they meant to insult traditional scrappers. I think they are just targeting a different audience-people like me who are intimidated by really talented scrappers (like most of you!)
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tricias
Shy Member
Posts: 38
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Post by tricias on Jul 27, 2014 15:36:14 GMT
I'm not necessarily offended by it but I do feel it puts a negative spin on scrapbooking in general that the industry doesn't need. Now the part about less time and energy pff I do project life too and it's really only as easy as you allow it to be just like traditional scrapbooking.
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Post by kittens on Jul 27, 2014 15:40:22 GMT
I'm not insulted by this, but I do agree that it could have been worded differently. Poor marketing skills.
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paget
Drama Llama
Posts: 7,117
Jun 25, 2014 21:16:39 GMT
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Post by paget on Jul 27, 2014 15:48:01 GMT
Eh. I'm not insulted by it. Personally, I don't even think it needs to be worded differently. I think they are looking for a certain market and believe that wording will help. I was an avid scrapbooker and I did kinda get burned out of it for years. Now I am doing PL and having fun again.
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Deleted
Posts: 0
Nov 24, 2024 19:45:53 GMT
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Post by Deleted on Jul 27, 2014 15:59:08 GMT
It probably could have been a little more polite or careful in the working, but no, it does not seem insulting to me. I think they're trying to hit their target market of people who do feel that way.. and there are lots of them who feel that scrapping is draining, time consuming, expensive, etc.
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Post by sbartist on Jul 27, 2014 16:18:56 GMT
I read it through this thread and it doesn't bother me what was written. BUT it is still scrapbooking, just a different method.
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Post by karensay on Jul 27, 2014 16:33:02 GMT
I don't think they are trying to put down scrapbooking, they are just trying to offer/suggest an alternative.
It did not offend me. Or interest me...lol.
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NoWomanNoCry
Drama Llama
Posts: 5,856
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Post by NoWomanNoCry on Jul 27, 2014 16:34:49 GMT
Not insulted at all.
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Post by transprntbutterfly on Jul 27, 2014 17:03:43 GMT
Not insulted, but surely not something I would be jumping at the chance to do since the tone is somewhat off putting.
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Deleted
Posts: 0
Nov 24, 2024 19:45:53 GMT
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Post by Deleted on Jul 27, 2014 17:20:58 GMT
If someone has a new idea that could energize traditional scrapbooking again.......... i say GO FOR IT :-) But it's not a new idea! Becky has been doing this for years. Others did it before her. There's nothing revolutionary about Stampin' Up! Partnering with Project Life. |
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craftykitten
Pearl Clutcher
Posts: 4,304
Jun 26, 2014 7:39:32 GMT
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Post by craftykitten on Jul 27, 2014 17:44:02 GMT
I'm not insulted, but I can see why others would be.
Any product that tries to sell itself by putting down something else, loses my custom. It sounds so childish.
I have some Project Life cards, but I've never bought a full kit. Scrapbooking in any format is as easy - or difficult - as you make it!
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Post by Mini Album Cookbook on Jul 27, 2014 17:59:54 GMT
If someone has a new idea that could energize traditional scrapbooking again.......... i say GO FOR IT :-) But it's not a new idea! Becky has been doing this for years. Others did it before her. There's nothing revolutionary about Stampin' Up! Partnering with Project Life. The main question is "do I feel that the ad is insulting"..... I don't. Everything in the ad is true... There are many burnt out scrappers, it can be a pricey hobby, it does require a lot of time.... I don't feel a need to defend the fact I scrapbook. I really don't care what others think about it.... I could care less what someone says.... I know more people who have quit the hobby than who stayed with it... And most/many of them quit for the very reasons listed in the ad..... Money, time, motivation.. |
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Post by birukitty on Jul 27, 2014 21:01:52 GMT
Yes it seems insulting to me. Very insulting.
Anytime you have to promote your product by putting down something in order to put your product in a better light-well that to me is very poor marketing. It leaves a bad taste in my life and I wouldn't contact you if you were the last business on earth. There are other ways to market your product.
You don't have to mention the other product at all. Simply mention the positive side of your new product and the person reading the ad fills in the rest-their mind thinks, "Oh, so I won't have to ...any more-great!"
Debbie in MD.
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