So What Happened to 2Peas?

Not sure we'll ever find out what exactly happened but there was a HUGE difference between last year and this year. Just in social content alone it was very noticeable there was something going on.

This was my thought.

I should have gone to scrapbookupdate.com first. Nancy has written an article about the demise of 2Peas. Pretty much sums up what happened....sad.

Thanks for the link ^^

Hard to stay in business nowadays. Hope no other SB online stores close!

Well, do they get advertising dollars just for putting those ads in? Or do people actually have to click through?  Because as a general rule, I REFUSE to click on banner ads pretty much everywhere.  I wonder if they marketed to advertisers with "oooh, look at how many members we have" and then none of us ever clicked on the ads...

Hey there,

I just wanted to chime in on this as a long-time member at 2Peas and online business owner.

As someone who runs an online site (PaperCrafter's Corner) I might be able to shed a little light on the "reality" of running an online site.

The costs can be high, higher than most people realize.

Between the everyday business costs (operational, financial mgmt., HR/staffing, marketing/advertising, etc.), required online services, and hosting costs, it takes a lot of revenue to just make ends meet.

Add to that the hosting costs for the site and we're talking no small chunk of change!

It may appear that the retailers of papercrafting supplies are making a fortune, but even with the product mark-ups, the margins after all expenses are in are likely much lower than most would think.

The forum on Two Peas has always been huge, but if the sales aren't there, it's not sustainable.

Only Kristina and Jeffrey know the real story behind why they closed their doors today.

I wish them well and am super thankful for Two Peas being around as long as it was.

Steph

I'm sad to see the site shut down as well. It was a wealth of information and a large community.

Most ads pay per page view, not click through (although with Google Ads your revenue is higher if people click through)

I am sad to see this go first got on 1995 and always enjoyed the community the ups and downs and power we had there at one time haha a morning coffee for me will truly miss the garden girls and all there ideas and generocity. Haven't bought from 2 peas in a while couldn't justify the shipping and was frozen just trying to use up my stash. Best to the Whites it's been a great run.

Yes, it was apparent that there were issues, but that's happened in the past as well and they've "turned the ship" in the past. I think many of us were hoping they'd do so again. Sad that it didn't work out that way.

Steph

There were many threads the last few months speculating if 2Peas was going under. I think it became apparent during National Scrapbook Day when 2Peas was almost non existent for the event. I think that's when a lot of people noticed something just didn't seem right. Many people commented on the lack of new products after CHA 2014. Personally I could see the lack of involvement on the MB's which made me wonder if something more serious was going on. 

Today (day 2 after the demise of the boards) I may be showing a little too much bitterness, so filter that out if applicable: If TPTB at 2Peas had listened to and applied even 5% of the good ideas which the Peas gave them via the boards, they may not have had to close. I mean hairflip.