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Post by scrapaddict702 on Jan 11, 2019 0:49:43 GMT
She has lost all her marbles. I mean, everyone that cared about her business freaking TOLD HER she was not making smart moves. She intentionally stocked her office with yes men and told naysayers to shoo.
She clearly lives in a different social class than the rest of us with her burning food thing being an attempt to relate to us normies, but I really think that her absolutely bonkers behavior just goes to show you that she just doesn't understand the world most of us live in. I am willing to bet that this is likely her first step out of the sheltered bubble she's been fortunate enough to live most of her life in. In all honestly, though, it must be nice to venture into something truly believing that nothing will go wrong and that there isn't any possible way you could fail at it. Reality, however, is a bitch.
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sneakylatina
Full Member
Posts: 107
Dec 28, 2018 5:16:09 GMT
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Post by sneakylatina on Jan 11, 2019 2:15:03 GMT
She strikes me as being seriously addicted to online attention.
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Post by Night Owl on Jan 11, 2019 2:39:13 GMT
She strikes me as being seriously addicted to online attention. The picture of her crying she posted on Facebook, Instagram, etc............
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Elsabelle
Pearl Clutcher
Posts: 3,688
Jun 26, 2014 2:04:55 GMT
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Post by Elsabelle on Jan 11, 2019 2:46:06 GMT
She strikes me as being seriously addicted to online attention. The picture of her crying she posted on Facebook, Instagram, etc............ Sooo cringey and dramatic. I wonder how she thinks it appears to others. Also, I’m glad I’m not the only one that is annoyed by Teresa Collins’ forever opened mouth.
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Deleted
Posts: 0
Nov 25, 2024 17:45:38 GMT
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Post by Deleted on Jan 11, 2019 3:22:27 GMT
She is SO. MUCH. DRAMA. Grow up!! I can't stand it. What she's doing is incredibly unprofessional. I think she needs a serious marketing/communications person on board who knows what they're doing to take the reins, and she needs to truly follow their lead. I agree that she is oversharing and explaining way too much, and her written posts sound like she's having a crazy breakdown. It's cringey and I can't be the only customer who feels that way. The lines are just so blurred with her group and frankly, unhealthy. She needs to put her phone down for a week or even 24 hours.
She doesn't care about that. She had a post a while back that "sharing is caring". Not always, Becky. I have noticed that a few weeks ago her follower count was 84.1. It's been creeping down and it's 83.9 now. I guess we're not the only ones tiring of oversharing and drama queening.
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Post by canadianscrappergirl on Jan 11, 2019 5:13:13 GMT
The other day she had a rather long post on FB basically trying to convince herself that she was doing the right thing in closing her HQ.
This what I wrote in response to it: With all these posts I feel like it's really the beginning of the end for PL and the BH brand.
I live in Canada and being able to get the page protectors in Michael's was so great. Now if I need them I have to get my lss to special order them in because your shipping is absolutely outrageous.
I think you have amazing products and your PL app and the whole concept of PL changed the way we scrapbook but somewhere along the way it's like you lost sight of what your customers wanted. I don't want fancy wrapping paper or dresses or jewellery I want core kits and mini kits and maybe some 6x12 albums and page protectors.
I'm on message boards with 1000s of other scrapbookers and the majority of us feel the same way.
Please listen to your customers you've asked what they want to see in the past and they've said more physical PL product and your next posts were about wrapping paper and t-shirts and BH favorites like car hooks.
It's like you've disconnected from your customers and supporters
She replied with this I think she really believes people want to see her make wrapping paper lol.
It makes me sad that you would make the assumption that I have lost touch with my customers. I’m not familiar with many brands that put the kind of heart and soul that we put into staying in touch with our customers and their needs. I know that you don’t fully understand what happens behind the scenes in a business that you don’t run, but when customers slow way, way down in purchasing physical product, there is some clear evidence there that can’t be ignored. We have done focus groups and surveys and polls and listened to feedback from so many people that have been strongly interested in more of the lifestyle stuff, not just memory keeping. So we have experimented with that, due to our intent listening. We have to go through trial and error. We have to find out what works and what doesn’t work through TRYING things. That said, memory keeping doesn’t go away for us. It is at the heart of everything we have always done, and will continuing to do. I know you think that you and your online group represent the majority, but the majority stopped buying the physical product and that is clear data. We are doing everything we can to do what makes the most sense, and what feels right, and we continue to strive to serve our customers any meaningful way, to help others cultivate a good life and record it I know you think that you and your online group represent the majority, but the majority stopped buying the physical product and that is clear data. We are doing everything we can to do what makes the most sense, and what feels right, and we continue to strive to serve our customers in meaningful way, to help others cultivate a good life and record it. We are very much in the business of listening to our customers and will continue to do our very, very best. 💛
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Post by QueSeraSera on Jan 11, 2019 5:57:31 GMT
Becky runs her business on what "feels" right. Noted. Her response to you canadianscrappergirl is jaw dropping. It confirms my suspicions that she surrounds herself with fan girls and allows their cheering to drown out all other voices. She refuses to listen to paying customers because her fan girls are telling her what she wants to hear. Bye Becky. People might fill out your surveys but they arent buying your silly lifestyle products. They aren't buying them from Ali either. Take the hint. That is the truth of why your sales declined.
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Post by canadianscrappergirl on Jan 11, 2019 6:00:51 GMT
Becky runs her business on what "feels" right. Noted. Her response to you canadianscrappergirl is jaw dropping. It confirms my suspicions that she surrounds herself with fan girls and allows their cheering to drown out all other voices. She refuses to listen to paying customers because her fan girls are telling her what she wants to hear. Bye Becky. People might fill out your surveys but they arent buying your silly lifestyle products. They aren't buying them from Ali either. Take the hint. That is the truth of why your sales declined. Truth! She didn't even address where customers like myself can even get her products or the high shipping rates.
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pancakes
Drama Llama
Posts: 5,002
Feb 4, 2015 6:49:53 GMT
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Post by pancakes on Jan 11, 2019 8:12:56 GMT
I know that you don’t fully understand what happens behind the scenes in a business that you don’t run, but when customers slow way, way down in purchasing physical product, there is some clear evidence there that can’t be ignored. Becky: Maybe they’re not purchasing the existing physical product because it’s not resonating with them! No one needs a million duplicates in gigantic core kits. People want versatility and variety, not the same shit, different day. Why she has yet to consider tweaking or changing the existing product is beyond me. She hasn’t released anything new or exciting in scrapbooking in years. I feel like her focus groups are not representative of her actual customers across the globe. It sounds like she’s listening to a homogenous inner circle.
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Post by dudleypippen on Jan 11, 2019 10:46:53 GMT
What she neglected to say was that people stopped buying HER physical product. There are plenty of Kit clubs selling PL type physical products monthly. She could decrease the number of cards in a kit, increase the quality of the paper, possibly throw in a few embellishments and compete with them. She could partner with new designers or do crossovers with Crate Paper or other companies under the American Craft umbrella for better card designs. So so many missed opportunities.
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Post by mrgiedrnkr on Jan 11, 2019 11:35:59 GMT
After soliciting feedback from everyone and then continuing to post nonsense (breakfast planning, dresses, boohoo about the move), it showed me she isn't listening. I don't care what she thinks her focus groups said - people said loud and clear that they wanted her to focus on scrapbooking. I don't care about making breakfast. I realized how annoyed she was making me and unfollowed her. Her response to canadianscrapper pushed me over the edge Stacy
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Deleted
Posts: 0
Nov 25, 2024 17:45:38 GMT
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Post by Deleted on Jan 11, 2019 14:09:34 GMT
What she neglected to say was that people stopped buying HER physical product. There are plenty of Kit clubs selling PL type physical products monthly. She could decrease the number of cards in a kit, increase the quality of the paper, possibly throw in a few embellishments and compete with them. She could partner with new designers or do crossovers with Crate Paper or other companies under the American Craft umbrella for better card designs. So so many missed opportunities. EXACTLY THAT! But BH is sad. That's what's important, canadianscrappergirl. Our sadness at not being able to get product that we will pay good money for is irrelevant. BH is just like the many scrapping companies. who continue to offer the same crap, in their case, pink llamas etc., in her case, overstuffed core kits -- and then decide that the problem is the "offer" itself not the "crap" inside the offer.
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Post by scrapaddict702 on Jan 11, 2019 15:37:32 GMT
What she neglected to say was that people stopped buying HER physical product. There are plenty of Kit clubs selling PL type physical products monthly. She could decrease the number of cards in a kit, increase the quality of the paper, possibly throw in a few embellishments and compete with them. She could partner with new designers or do crossovers with Crate Paper or other companies under the American Craft umbrella for better card designs. So so many missed opportunities. Exactly. People got tired of the low quality and freaking wanted square corners. When she FINALLY switched, her shop and a few select (neither in my state) Joann stores carried them. They aren't (or at least, weren't) allowed to be bought online per HER policy so Joann couldn't get more than the in store markets to purchase them. I think that has changed now but the online prices are higher than the 29.99 msrp. Given that they are the gigantic core kits, I will only buy them on a huge sale because so much of it will go to waste. Nobody in the core scrapbook market needs that many duplicates because they aren't working in a single kit every year. Make more value kits with higher quality and a slightly higher price point and I bet sales will improve. One of her other problems is that she oversaturated the market and now many don't want her stuff because they already have 15 core kits they can't finish. Growth is good, but plenty of businesses have failed or had to scale way way back after opening too many stores too fast because the novelty wore off. We used to have many Boston Markets, now we have zero outside of the grocery freezer section. We used to have several Krispy Kremes but now we have 2 outside of casino food courts.
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jennamama
Full Member
Posts: 114
Jul 13, 2018 18:42:10 GMT
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Post by jennamama on Jan 11, 2019 15:53:17 GMT
She strikes me as being seriously addicted to online attention. This. She should "cultivate a good life" and NOT record it.
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Post by scrampinmystyle on Jan 11, 2019 16:19:03 GMT
I know that you don’t fully understand what happens behind the scenes in a business that you don’t run, but when customers slow way, way down in purchasing physical product, there is some clear evidence there that can’t be ignored. Becky: Maybe they’re not purchasing the existing physical product because it’s not resonating with them! No one needs a million duplicates in gigantic core kits. People want versatility and variety, not the same shit, different day. Why she has yet to consider tweaking or changing the existing product is beyond me. She hasn’t released anything new or exciting in scrapbooking in years. I feel like her focus groups are not representative of her actual customers across the globe. It sounds like she’s listening to a homogenous inner circle. Yes! I agree completely. The value kits were better IMO. She did chipboard, overlays, small packs of die-cuts, etc. for a short while, but then failed to advertise those to their fullest potential. People in this community and industry like to see the product in use. She should've made better use of her licensing relationships too. For example, with SU she could've negotiated exclusive color journaling pens, small ink cubes, albums, and included more accessories/options for embellishing. Exclusive cards isn't much to get excited about. What she neglected to say was that people stopped buying HER physical product. There are plenty of Kit clubs selling PL type physical products monthly. She could decrease the number of cards in a kit, increase the quality of the paper, possibly throw in a few embellishments and compete with them. She could partner with new designers or do crossovers with Crate Paper or other companies under the American Craft umbrella for better card designs. So so many missed opportunities. Totally agree. My guess is her rate for licensing and/or partnerships was too high for other companies. I think the majority of her partnerships ended once the original contract term was up. After that happens a couple of times, I would be asking myself what I can do in the future to keep that from happening. She strikes me as being seriously addicted to online attention. Unfortunately, I have to agree with this. She posts VERY regularly, to the point that she was way more posts than her peers in this industry, and that doesn't include the high volume of stories too. I will say that I do think her lifestyle products work for a decent portion of her customer base because some of her wrapping papers do sell out; her notebooks have sold out; her jewelry has sold out; her home decor items have also sold out. The problem is I think she has different customer bases and she's trying to do it all, but she never successfully completed one or the other. In business you should always be secure in one venture before going out to another. Project Life was evolving. Again, people wanted more than cards and PP, but she didn't see that evolution through. She moved on to something else, and now she could be losing what she's known for and was good at.
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Post by lasteve1 on Jan 11, 2019 16:50:37 GMT
The other reason why her physical products stopped selling was that she stopped advertising them. There is nowhere I can go to see a comprehensive look of all the kits that are available and see the cards in the kits. I saw on Scrapbook.com a new kit was going to be released but couldn't find a single thing about it in her shop or any images of the cards. The only way she has shown off new kits recently is through 2+ hour long facebook live videos, and nobody cares to watch that. If she posted about new kit releases with clear images and links to where to purchase the kits, people would buy them. Then follow it up with posts showcasing how the kits can be used and more people would buy them. If instead you flood your feed with suggestions for random gadgets and ugly dresses people will forget about your products in favor of cards from other brands who are showcasing their products.
I know she said she changed some of the new kits to square corners, but there is nowhere I can find info on which kits have the square corners and I wouldn't want to buy another kit just to find out it had rounded ones! Plus, a lot of the more recent kits I've seen have just been poorly designed. She needs to work with well known and liked designers again, like Liz Tamanaha or One Little Bird or In a Creative Bubble (who never did a kit for her, but I would love if she did!). If she came out with another core kit by one of them, with square corners, and provided a clear way to purchase it online with images of the kit, I would almost definitely order it.
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msliz
Drama Llama
The Procrastinator
Posts: 6,419
Jun 26, 2014 21:32:34 GMT
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Post by msliz on Jan 11, 2019 16:57:13 GMT
What she neglected to say was that people stopped buying HER physical product. There are plenty of Kit clubs selling PL type physical products monthly. She could decrease the number of cards in a kit, increase the quality of the paper, possibly throw in a few embellishments and compete with them. She could partner with new designers or do crossovers with Crate Paper or other companies under the American Craft umbrella for better card designs. So so many missed opportunities. OMG Yes, this!
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jennamama
Full Member
Posts: 114
Jul 13, 2018 18:42:10 GMT
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Post by jennamama on Jan 11, 2019 18:08:20 GMT
The quality of her cards and kits was another problem and reason for failure to sell. The paper quality was so poor compared to other options it prevented me from using her product. I used to do really well selling my leftover PL kit cards on eBay - the past 2 years I can hardly give them away. The market is not there anymore, nothing fresh or exciting from her products.
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Post by scrapaddict702 on Jan 11, 2019 19:37:19 GMT
Becky: Maybe they’re not purchasing the existing physical product because it’s not resonating with them! No one needs a million duplicates in gigantic core kits. People want versatility and variety, not the same shit, different day. Why she has yet to consider tweaking or changing the existing product is beyond me. She hasn’t released anything new or exciting in scrapbooking in years. I feel like her focus groups are not representative of her actual customers across the globe. It sounds like she’s listening to a homogenous inner circle. Yes! I agree completely. The value kits were better IMO. She did chipboard, overlays, small packs of die-cuts, etc. for a short while, but then failed to advertise those to their fullest potential. People in this community and industry like to see the product in use. She should've made better use of her licensing relationships too. For example, with SU she could've negotiated exclusive color journaling pens, small ink cubes, albums, and included more accessories/options for embellishing. Exclusive cards isn't much to get excited about. Her advertisement was, "ugh, I really didn't want to make these because PL is meant to be simple and only simple because that's how I created it, so you don't need these things but some people asked so here you go...'
Really drums up the excitement for something, doesn't it?
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Post by scrapaddict702 on Jan 11, 2019 19:39:44 GMT
She strikes me as being seriously addicted to online attention. Unfortunately, I have to agree with this. She posts VERY regularly, to the point that she was way more posts than her peers in this industry, and that doesn't include the high volume of stories too. I will say that I do think her lifestyle products work for a decent portion of her customer base because some of her wrapping papers do sell out; her notebooks have sold out; her jewelry has sold out; her home decor items have also sold out. The problem is I think she has different customer bases and she's trying to do it all, but she never successfully completed one or the other. In business you should always be secure in one venture before going out to another. Project Life was evolving. Again, people wanted more than cards and PP, but she didn't see that evolution through. She moved on to something else, and now she could be losing what she's known for and was good at. I think the sell outs are due to not ordering a lot, not so much because there is a huge hype about what she has to offer. Ali on the other hand has the SC logic behind her which is 'order as much as you can to get the lowest rate possible'.
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pancakes
Drama Llama
Posts: 5,002
Feb 4, 2015 6:49:53 GMT
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Post by pancakes on Jan 11, 2019 20:14:09 GMT
The other reason why her physical products stopped selling was that she stopped advertising them. There is nowhere I can go to see a comprehensive look of all the kits that are available and see the cards in the kits. I saw on Scrapbook.com a new kit was going to be released but couldn't find a single thing about it in her shop or any images of the cards. The only way she has shown off new kits recently is through 2+ hour long facebook live videos, and nobody cares to watch that. If she posted about new kit releases with clear images and links to where to purchase the kits, people would buy them. Then follow it up with posts showcasing how the kits can be used and more people would buy them. If instead you flood your feed with suggestions for random gadgets and ugly dresses people will forget about your products in favor of cards from other brands who are showcasing their products. I know she said she changed some of the new kits to square corners, but there is nowhere I can find info on which kits have the square corners and I wouldn't want to buy another kit just to find out it had rounded ones! Plus, a lot of the more recent kits I've seen have just been poorly designed. She needs to work with well known and liked designers again, like Liz Tamanaha or One Little Bird or In a Creative Bubble (who never did a kit for her, but I would love if she did!). If she came out with another core kit by one of them, with square corners, and provided a clear way to purchase it online with images of the kit, I would almost definitely order it. Yes to the advertising! Also: Scrapbookers will drop cash for a product if they think see it being used well in awesome, inspirational layouts. There are times when I have personally been lukewarm about a product but was pushed over the edge by seeing all that I could do with it. Hell, when influential people make detailed product recommendations (like Jennifer McGuire), I am willing to give it a try! The effort being put into making BH a lifestyle company would be better served by showcasing the product.
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Post by crafty on Jan 11, 2019 22:03:21 GMT
The other day she had a rather long post on FB basically trying to convince herself that she was doing the right thing in closing her HQ. This what I wrote in response to it: With all these posts I feel like it's really the beginning of the end for PL and the BH brand. I live in Canada and being able to get the page protectors in Michael's was so great. Now if I need them I have to get my lss to special order them in because your shipping is absolutely outrageous. I think you have amazing products and your PL app and the whole concept of PL changed the way we scrapbook but somewhere along the way it's like you lost sight of what your customers wanted. I don't want fancy wrapping paper or dresses or jewellery I want core kits and mini kits and maybe some 6x12 albums and page protectors. I'm on message boards with 1000s of other scrapbookers and the majority of us feel the same way. Please listen to your customers you've asked what they want to see in the past and they've said more physical PL product and your next posts were about wrapping paper and t-shirts and BH favorites like car hooks. It's like you've disconnected from your customers and supporters She replied with this I think she really believes people want to see her make wrapping paper lol. It makes me sad that you would make the assumption that I have lost touch with my customers. I’m not familiar with many brands that put the kind of heart and soul that we put into staying in touch with our customers and their needs. I know that you don’t fully understand what happens behind the scenes in a business that you don’t run, but when customers slow way, way down in purchasing physical product, there is some clear evidence there that can’t be ignored. We have done focus groups and surveys and polls and listened to feedback from so many people that have been strongly interested in more of the lifestyle stuff, not just memory keeping. So we have experimented with that, due to our intent listening. We have to go through trial and error. We have to find out what works and what doesn’t work through TRYING things. That said, memory keeping doesn’t go away for us. It is at the heart of everything we have always done, and will continuing to do. I know you think that you and your online group represent the majority, but the majority stopped buying the physical product and that is clear data. We are doing everything we can to do what makes the most sense, and what feels right, and we continue to strive to serve our customers any meaningful way, to help others cultivate a good life and record it I know you think that you and your online group represent the majority, but the majority stopped buying the physical product and that is clear data. We are doing everything we can to do what makes the most sense, and what feels right, and we continue to strive to serve our customers in meaningful way, to help others cultivate a good life and record it. We are very much in the business of listening to our customers and will continue to do our very, very best. 💛 Really, Becky? Because last week on the instagram post titled, "May I Ask" the feedback was clear that people wanted you to give more PL. Yes, there were a few that said they were interested in wrapping paper and the other "lifestyle" stuff, but anyone with any business sense would have looked at that and said that there is only so many hours in the day and to get the maximum bang for the buck, let's develop more PL stuff. If 99% of your followers want PL (I assume a few found her a different way) and only 10% (or less) want wrapping paper and notebooks, why would you not listen to that feedback? I would have not gotten rid of the creative team...let's be real, most creative teams work for free. I can't tell you the latest releases in both physical or app because she doesn't post about them. Why wouldn't you release the app update and then show a couple pages created with the new sets? Just because it's in the app doesn't mean you should market it, right? I think someone needs to be clear with her...WE HAVE WANTED TO GIVE YOU MONEY but it's clear YOU DON'T WANT IT. I have started buying digital kits outside of Becky Higgins and just importing the cards as pictures. Whatever.
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sneakylatina
Full Member
Posts: 107
Dec 28, 2018 5:16:09 GMT
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Post by sneakylatina on Jan 11, 2019 22:14:03 GMT
But guys. The stone is getting put on her fireplace surround and it is symbolic of her creative rebirth (Instagram story).... stay tuned.
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Post by scrapaddict702 on Jan 11, 2019 22:26:40 GMT
The other day she had a rather long post on FB basically trying to convince herself that she was doing the right thing in closing her HQ. This what I wrote in response to it: With all these posts I feel like it's really the beginning of the end for PL and the BH brand. I live in Canada and being able to get the page protectors in Michael's was so great. Now if I need them I have to get my lss to special order them in because your shipping is absolutely outrageous. I think you have amazing products and your PL app and the whole concept of PL changed the way we scrapbook but somewhere along the way it's like you lost sight of what your customers wanted. I don't want fancy wrapping paper or dresses or jewellery I want core kits and mini kits and maybe some 6x12 albums and page protectors. I'm on message boards with 1000s of other scrapbookers and the majority of us feel the same way. Please listen to your customers you've asked what they want to see in the past and they've said more physical PL product and your next posts were about wrapping paper and t-shirts and BH favorites like car hooks. It's like you've disconnected from your customers and supporters She replied with this I think she really believes people want to see her make wrapping paper lol. It makes me sad that you would make the assumption that I have lost touch with my customers. I’m not familiar with many brands that put the kind of heart and soul that we put into staying in touch with our customers and their needs. I know that you don’t fully understand what happens behind the scenes in a business that you don’t run, but when customers slow way, way down in purchasing physical product, there is some clear evidence there that can’t be ignored. We have done focus groups and surveys and polls and listened to feedback from so many people that have been strongly interested in more of the lifestyle stuff, not just memory keeping. So we have experimented with that, due to our intent listening. We have to go through trial and error. We have to find out what works and what doesn’t work through TRYING things. That said, memory keeping doesn’t go away for us. It is at the heart of everything we have always done, and will continuing to do. I know you think that you and your online group represent the majority, but the majority stopped buying the physical product and that is clear data. We are doing everything we can to do what makes the most sense, and what feels right, and we continue to strive to serve our customers any meaningful way, to help others cultivate a good life and record it I know you think that you and your online group represent the majority, but the majority stopped buying the physical product and that is clear data. We are doing everything we can to do what makes the most sense, and what feels right, and we continue to strive to serve our customers in meaningful way, to help others cultivate a good life and record it. We are very much in the business of listening to our customers and will continue to do our very, very best. 💛 Really, Becky? Because last week on the instagram post titled, "May I Ask" the feedback was clear that people wanted you to give more PL. Yes, there were a few that said they were interested in wrapping paper and the other "lifestyle" stuff, but anyone with any business sense would have looked at that and said that there is only so many hours in the day and to get the maximum bang for the buck, let's develop more PL stuff. If 99% of your followers want PL (I assume a few found her a different way) and only 10% (or less) want wrapping paper and notebooks, why would you not listen to that feedback? I would have not gotten rid of the creative team...let's be real, most creative teams work for free. I can't tell you the latest releases in both physical or app because she doesn't post about them. Why wouldn't you release the app update and then show a couple pages created with the new sets? Just because it's in the app doesn't mean you should market it, right? I think someone needs to be clear with her...WE HAVE WANTED TO GIVE YOU MONEY but it's clear YOU DON'T WANT IT. I have started buying digital kits outside of Becky Higgins and just importing the cards as pictures. Whatever. It could be that she is brushing off responses and only basing her analysis on sales (and then being social, she asks so her followers feel a level of inclusion with zero intention of listening to any of it). If she is selling more lifestyle stuff than she is PL products, then it could *appear* that that is what customers want. What I don't think she understands is that she's not currently offering the PL products that people want and THAT is why she isn't selling PL products. It isn't a lack of interest in PL, it is the lack of what people ask for. Just because it says Project Life on it doesn't mean it will sell. It doesn't help that BH faves with Amazon affiliate links, horrendous self named dresses and 'lifestyle' products are all she bothers to talk about.
I also think it's funny that she seems to know exactly what this group is because she slams us for thinking too highly of ourselves by thinking we know what the market wants. She must be aware of the fact that we don't have a very high opinion of wrapping paper dancing and letting her bread and butter go down the drain.
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Chinagirl828
Drama Llama
Melbourne, Australia
Posts: 6,688
Jun 28, 2014 6:28:53 GMT
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Post by Chinagirl828 on Jan 11, 2019 22:56:04 GMT
But guys. The stone is getting put on her fireplace surround and it is symbolic of her creative rebirth (Instagram story).... stay tuned. Oh FFS I truly think we here are only a small segment of the market and maybe its true that PL sales have slowed down but the lifestyle stuff is doing ok. In which case, make a business decision to drop the PL and move into that lifestyle field. Stop telling your customers that memory keeping is at the heart of everything you do when there is no apparent connection between it and the products you are flogging on your Instagram page.
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Post by Citygirl on Jan 11, 2019 23:29:30 GMT
But guys. The stone is getting put on her fireplace surround and it is symbolic of her creative rebirth (Instagram story).... stay tuned. Oh FFS I truly think we here are only a small segment of the market and maybe its true that PL sales have slowed down but the lifestyle stuff is doing ok. In which case, make a business decision to drop the PL and move into that lifestyle field. Stop telling your customers that memory keeping is at the heart of everything you do when there is no apparent connection between it and the products you are flogging on your Instagram page. I agree....if she's not going to come up with any fresh or innovative products for the PL line in order to expand it then just drop it and move on.
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Post by joblackford on Jan 12, 2019 1:30:50 GMT
I had a friend ask me about starting scrapbooking to catch up on family memories after having a kiddo and she had heard of PL, but she thinks only because I have blathered about it for years. She is basically their perfect, classic customer. She wants something fast and simple, minimal extra embellishing needed, something she can do in short bursts of time because she's a busy mom.
I had to link her to BH products, but I had so many caveats and warnings. I tried to steer her towards the app so that she can have more choice in product, square corners if she wants them, and the option to create pages in a more manageable size or print as a photo book.
The whole time I was writing up advice for her I was trying to think "is there anyone who offers 9x12" albums and square corner cards and good quality products?" and the only one I could think of was AE (but that carries it's own set of subscription and Inked-related warnings)
I was thinking about this thread and how far BH has come from the days when I was obsessed with her system and her advice and spent ages looking at her DT posts and her products. That was before she expanded her offerings exponentially and seemed to stop scrapbooking in her own life. I eliminated her from my feeds long ago, probably around the time she started "autographing" product in stores, but before she totally went off the deep end. sadface.
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Post by refugeepea on Jan 12, 2019 2:07:32 GMT
But guys. The stone is getting put on her fireplace surround and it is symbolic of her creative rebirth (Instagram story).... stay tuned.
I've had one hell of a shitty day and this only confirms the decision to no longer follow her on instagram. I.just.cant.
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Post by artisticscrapper on Jan 12, 2019 3:49:18 GMT
I wonder if those new releases are ones AC put out and have nothing to do with her. She may have some sort of contract to fulfill with them so she mentions PL here and there and then goes back to her influencer attempts.
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craftymom101
Pearl Clutcher
Posts: 3,798
Jul 31, 2014 5:23:25 GMT
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Post by craftymom101 on Jan 12, 2019 4:18:58 GMT
When was the last time the Project Life brand had a booth at Creativation?
I would love to see Becky and PL produce kits with 25 3x4 cards, 5 4x6 cards, a 4x6 sheet of cute letter sticker on heavy cardstock, a packet of die cuts, one or two sheets of cardstock stickers, and a roll or two of coordinating washi. Create 12 or 15 different themes twice per year using a variety of designers. Priced competitively I think kits like this will do well. With no duplicate cards and a smaller price point, project life could make a come back.
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