All things Becky15 Higgins/beggy Higgins

I said on another thread I took a break. I missed you. Coming back and reading the Becky thread I am just cracking up. She was bawling? I know I am such a horrible, horrible person to find that so funny. You all know I have that kind of humor, lol.

Seriously, I think it's really trashy of her to be bawling on her social media where people are really, really suffering right now and worried about major things.

canadianscrappergirl Wow, her response to you was just demeaning and belittling. Becky went to a new low. I would have told her so too.

Maybe, she thinks that Project Life items are not viable it doesn't mean Project Life merchandise is dead. I know a lot of non PL artists that love the size of those cards, or the page protectors for their journals as examples. You have a core group of non-scrappers that use these things like junk journalers, planner girls, smash bookers, cardmakers as another example. If she was really concerned about her focus groups then she would understand what those focus groups would want. With her new journal obsession then journalers should be about this focus group she is talking about right? Journalers love Project Life cards. A lot of them don't know what those cards are but they love them anyway. I am always seeing hauls of girls talking about their little cards they just bought from other companies. For instance "Oh, look at these cute little cards I got from Pink Paislee!" I don't really scrapbook anymore and went into journaling so I should be Becky focus group. I can tell you she has nothing that excites me. I am still buying a lot of cards but of course not Becky's. I am realizing her focus group is Becky. Not anybody else.

She has gone to a new low. I don't know what is going on in her personal life but I remember Becky was always privileged but she wasn't a mean girl. Sound like she wants to be one now. Personally for me being a mean girl is not cultivating a good life. If she wants to get out of Project Life because it's something she doesn't want to do any more that is great. She doesn't have to be act this way or being forceful about her other merchandising. She's not the first scrapper that left the industry and went to something else. A lot of those girls are a success in their new industry and still have their old fan clubs. Becky is becoming the Titanic.

One the idea of Becky as a mean girl... I noticed in her Instagram story the other day that she got a little bitchy when she was doing a home tour and was in what will be her new home office. The space is unfinished, and there is one exposed cinderblock wall that she pointed at and said "that's staying just like that... Some people have asked if it's going to be painted or finished. Nope. Nope my friends it's going to stay just like that with all the intention." Her tone of voice was really mean spirited. I'm not sensitive; I like sarcasm. But 1) it didn't match her home office sunshine branding efforts and 2) if you're talking about fans on Instagram askiing you questions, don't treat them like shit.

Perhaps Becky is sublimating the fact that she failed. With all the intention, she blew it with PL products.

I almost brought up Heidi Swapp on my last post. This is what I really, really, really do not get about Becky and this focus group thing.

Heidi released a wide variety of cute fair priced products that fit an array of paper crafters. She has the journaling community, the planner community, scrapbook community, embellishment makers, etc, etc, etc...She gets excited and happy when her products are loved. She listens to feedback. She is the darling of American Crafts & her fan base is huge and massively loyal.

Becky is with the same company. So you would think she be listening to the same company she works for and the artists that represent them. You have Heidi, Amy, Lizzy, Shimelle all working for AC and they know their focus groups which are the same focus groups as Becky's!!!! These ladies are getting it and giving us products we want and even they would want. They are also growing as artists and individual women who know what their needs are and their focus group's needs are. All their styles are different than one another.

There is Becky, the lone wolf! Telling her focus groups that they are wrong, always wrong and she doesn't care about them as customers. She's getting irate because we don't want her recipe cards? We don't want her cultivated life?

I write all this because I do hope that their are the marketing spies reading this. Becky does not fit American Crafts any more. They need to let her go. I think it would be sad but you know companies let go artists all the time and hire new ones to fit the needs of their company. So many of you on DT's know this. You know it's not personal. A lot of you have gone on to bigger and greater things.

This is a post I made on the 'Home' thread 2 years ago.

"If you look at BH's average like per post (~500) out of 70K followers, that rate is .007 or .7% - with primarily the largest # of likes being on product related posts but only about 300 for the HOME stuff. If you look at Amy Tangerine (as one example) she gets on average about 1000 likes per 79K followers. That rate is .012 or 1.2% - almost twice as high. If you look at Shimelle as another example, she gets about 300 likes per 11.8K followers or about .025 or 2.5% almost 4 times as high. So the bottom line is # of followers <> engagement per follower <> purchases per follower. "


I looked it up to see how followers have grown for the 3 I quoted at the time: BH, Amy & Shimelle

BH - was 70K now 83.9 (call it 84) -  Growth rate 20% (14k/70k)
Amy Tangerine - was 79K now 182K - Growth rate  130% (103/79)
Shimelle - was 11.8 now 16.7 - Growth rate 41%

So, Amy and Shimelle are both growing gangbusters compared to Becky.  Shimelle doesn't even use her IG a lot.  And she's growing at twice the rate of Becky.  So all the ad nauseum sharing may not be Becky's best bet.  But, she and her fangirls won't listen.

I love the nerdiness of this! 😍😁

I totally agree with the thoughts regarding Heidi Swapp. One of the thing I like about her is that she is actually excited about her products. I know she has a tendency to be all over the place but that’s one of the things I like about her. She has a diverse line of products and she doesn’t promote one over the other, she shows why each product is useful. Becky made me feel stupid for still using paper products when apparently we all should be using her app instead.

I'm seriously considering ordering one of her custom wall words for my bedroom remodel. I love her handwriting (in small doses, that is why I don't subscribe to Ali because I know I would get to death of her handwriting).

I have one in my house & bought a holiday one for a friend. I love that you can paint them or spray with glitter....whatever.

ha! I came across Calloway's scams on Twitter. This account is hilarious & I feel down the rabbit hole reading it. LINK

Lol that's hilarious. Reminds me of gomi.com the ultimate rabbit hole.

Yeah, I'm also wondering about this...

Becky posted this today on FB:


HELLO NEW CHAPTER // Today is the first day of the first full week of what I am calling a new chapter in the story of BH. And to this day I say — WELCOME!!

I feel good. REAL good, actually. 💛 I also feel like it is timely + relevant to share the “so-far” story of this company, which we are planning to do on the podcast soon. If there are specific questions you are wondering about, let me know so that I can consider that as I prepare.

In the meantime, If you are receiving our newsletter, you will receive an email in the next couple days that outlines the recent happenings and current transition we are in. [ BeckyHiggins.com/Subscribe ]



Any guesses on what the "recent happenings and current transition we are in"? I'm going to guess the physical products side of her business (PL, notebooks, wrapping paper, etc.) is folding completely and she is being dropped from American Crafts. Her business will focus solely on digital PL and her app. Thoughts?

joblackford you are absolutely right. She is keeping us all in suspense, for what? She owns a business. It does not make business sense for her own customers to fear she is closing down and find alternative products as a result. The closing of her business center did not need to be the hoopla she made it out to be. She should have created a press release that outlined the closing of the business center and the fate of her existing products. That's it! Answer the questions people are going to have (about the business, not her own personal mid-life-crisis-meltdown about it) and move on. Honestly, this whole this is irritating the crap out of me and doesn't make me want to do business with her or Project Life anymore.