Shimelle is done with AC.

Yes! This describes her perfectly! I love Shimelle and need to check out what her latest class offering is and support her! I agree EP would be a good fit, or even Simple Stories (there is a hole to fill there for boy collection designers with Traci Reed leaving them).

I think some designers do more designing than others. A lot of Shimelle’s papers do include her own handwriting and drawings, and I think she does a lot more designing than some other people, but AC has more control over what gets used and color schemes and what products get produced. 

I hope scrapbook dot com might continue working with her even without the AC connection, and maybe another company will pick her up, if that’s what she wants. I know she has said that some of the things that “we” loved were actually bombs from the point of view of sales - like Head in the Clouds. Did very badly. As we have concluded many times on this board, what “scrapbookers” supposedly want and/or buy is not necessarily what *we* love, want, and buy. 

I’m sad to hear they are cutting ties, but honestly I’m not so much surprised as just disappointed. 

I think the best ways to support her are to shop scrapbook dot com using her affiliate link (for her stuff or for anything) and sign up for her classes!

Kind of explains why she joined Paige Evans’ team - the big die cut titles never seemed her style really, but it’s a good way to keep her using her sb skills for AC and to keep her getting supplies.

I think one of AC's HUGE problems is that they sell it to JoAnns, etc. Why in the world would a LSS buy it if JoAnns has it? If I was the owner of a LSS, I wouldn't buy it.

Also, eventually, you can find the paper pads, embellishments and stamps in Tuesday Morning for a fraction of the price.

I hope Shimelle doesn't go towards Echo Park -it just seems to me that it all kinda looks the same.

This is very sad news. I hope someone else picks her up. I love most of what she's put out. Several times, I didn't like a collection when it was announced but then I would see her Friday lives and would go and buy them because of how she used and promoted her lines.

This breaks my heart. It really does. I honestly can't see myself buying much from AC since Shimelle is leaving. Most of my AC collections are Shimelle's. When Shimelle worked with the InHouse Designer's her line was so cute and unique. It just had a different style, color scheme and individuality over the other "scrapbook" star lines. I do always try to buy thinking of the InHouse Design team and not the scrapbook stars name on the line. Shimelle is always my favorite. I always felt like she was part of the team. It seems like the other stars they say "Sunflowers" we get sunflowers. Shimelle was like "Dragon constellations on a pretty blue background and each dragon has a name, personality and lovable quality! We got that.

I hope this was a Shimelle decision. It will also break my heart if AC let Shimelle go. To think of Amy and her Social Influencing and Dear Lizzy with her controversial slut shaming husband that AC lets the one person go that is really beloved by us, has such a great personality and a really good image. Let's not forget the most important- drama free, professional, kind & respected in our industry.

I do really hope CartaBella/Echo Park snags her up. She is the perfect fit. Also for a selfish reason I buy everything, including digital lines, of Carta Bella/Echo Park.

Shimelle whatever adventure you go on to next, I know it will be amazing. We will all be supportive of it.

Yep... another one in agreement. In fact I only see Shimelle and Paige Evans actually still scrapping as well as designing... and Shimelle is waaay more active than Paige.

I’m not sure if this is a good idea to pull a Beetlejuice in this thread or not, but what the heck. ;-) A few people linked me to here and above all I want to say thank you for all the supportive words here. I was a little worried to click through because I know I’m not everyone’s cup of tea (what a boring world that would be!) but gosh, that was a lot of love my way and I can’t thank you enough.

And yes, every time I sketch an animal, it gets a name. Why wouldn’t it? ;-)

To stop speculation on a couple things, this has nothing to do with Covid. And it’s not what stopped work on our house. That’s a whole other story of how one of the first contractors we had in talked a good talk but turned out to be a total conman who left us with a mess of building work and zero trust. We had finally got to another real point of progress when lockdown hit, so some things should start rolling again once it’s cool to have people in homes. I hope so. The sawdust and boxes are getting pretty old by now.

I am absolutely fine with it all and I will still be scrapping as long as anyone wants to listen to me. And after that I’ll probably still be scrapping when no one wants to listen to me. That’s fine too. Thank you so much for your support. I know some of you go way back to the old days, and it’s lovely to know you’re still out there and still crafting. Puffy hearts to you all.

Sorry, I misread your post - I didn't realise you were referencing the renovations. My mistake KikiPea

I don't know what happened but I truly hope and think that Shimelle will move on to do much better and brighter things. I have been a huge fan of hers for over a decade! I credit Shimelle (and heidi swapp) for teaching me how to scrapbook. Whenever someone asks me how I scrapbook or how to scrapbook I send them Shimelles videos first. I would say that if this is on AC at all they definitely made a very bad business decision. They definitely missed a huge advantage with Shimelle in the teaching aspect of her designs!

I just placed a large order of shimelle products to show my support to her!

I will follow her...hopefully quickly to pinkfresh or Carta bella!

Dang, this announcement made me so frustrated I figured I better wait until morning so I could think over what I said.

I do not understand AC's thinking at all, and this is hugely disappointing!

I actually can work with all of Shimelle's lines, and end up buying a good bit of all of them.

I find Shimelle's lines to be some of the most creative and VERSATILE of all. They work together and I can use them for so many entirely different things. Her lines have a different level of creativity and imagination (and are not overly gendered)!

I certainly hope another company who sees more value in creativity will pick her up. So sad and frustrating.

Sparkle city is the basis of my dog’s album. I was so stoked to get another project pad at Tuesday Morning in The Before. My LSS carries Shimelle’s lines and I’ve always been glad to see them. Even if the A side is too extra, she has fantastic B sides.

On a design note, we couldn’t be more different. However, Shimelle is ALWAYS in my head when I’m figuring out layers and clusters. Her design principles are 👌🏻

I like shimelle’s work, she is very talented. I hope to see more of her work elsewhere in the future! 🤞🏻I wish her the best

And this is why we love you shimelle! Your so genuine, we can see it in everything you do! You are one of the very few Scrapbook "Celebs"(I hate to use that word, it feels odd) that interact with us regular old scrapbookers as if it where nothing. I will continue to follow wherever yours and Wonder Boys adventures take you!!