All things Becky15 Higgins/beggy Higgins

UGH She doesn't get it. Between this post + her stories, I am beginning to think she reads here and she is addressing us in her posts. But why? The BH brand is dead. Its not going to rise like a phoenix. Sure, she might be 'big' in Mormon circles. But the reality is this - she is a 'has been'. Most people don't care about her anymore. And instead of riding into the sunset, she keeps beating a dead horse that something else is coming. But she doesn't know what that is. Or when it's coming. 

Sorry Becky, it’s fine if YOU hit the pause button & are ok with that. It’s great. I myself had a GIANT 8 year long pause. But I’m not selling things. People aren’t looking to me for inspiration on how to use *my* products. Many of us have just taken up memory keeping again and have discovered pocket scrapping for the first time. And *surprisingly* have the same reservations other seem to have had for years.

I don’t like rounded corners all the time. I’ve passed on multiple BH kits because I don’t need hundreds of rounded corner cards.

Inspiration - I’m not seeing any inspiration with the BH kits. I’m new to pocket scrapping and I might need to familiarize myself with the new technique. I buying where I see inspiration. Funny how much pocket scrapping inspiration I get from 12x12 paper companies & stamp companies.

I Before I stopped scrapping I was a big fan of BH sketches I got tons of inspiration from her. Then she was like ‘that’s ‘wrong’ way to scrap I’ve got these kits it’s easier’. It was right around the time scrapping became difficult for me. Not the best way to sell a product by turning off people who aren’t there yet but, semi understandable.

Now it’s like y’all are wrong nobody wants this. Stop asking questions.

But I thank her for finally getting to the point ( sort of ) and I wish her well in her new endeavors. But I don’t think they are for me. Best wishes Becky

I think she just needs to admit to herself and everyone else that she is only going to support the app and be done with the rest. I think she worries how many people/followers she will lose if she does that, so she just keeps dangling stories and a crisis here and there.

I think we've all been there is some sort of capacity of not being quite sure of next steps, but we probable didn't do it on social media with a bunch of people relying on us for something.

This. There are very few quality D-ring 12x12 albums in big box stores. I almost always pick up divided page protectors at TM when I see them.



This again. I just listened to Amy Tangerine's podcast where she interviewed Stacy Julian. They got onto the topic of SJ selling off Big Picture Scrapbooks and she gave a coherent, heartfelt explanation that did not air dirty laundry or throw anyone under the bus. She also talked about how it was hard to do those things BEHIND THE SCENES and move on without any visibility. It's a stark contrast to us having a ringside seat watching BH's brand implode.

She answered a question that post about delegating the PL content to her team and she said her team is taking a step back also. I feel for them being subject to her whims and moods.

Comment from someone on the I Don't Know Instagram:

I hear you Becky, and I understand that you, as a person and as a company, have evolved, but your personal quest for sanity and your company's need to continue to work for your clients should be kept separate. Your loyal costumers, the ones that keep the company afloat even in uncertain times, need something that at this time you seemed unable to provide so wouldn't it be the wise thing to delegate the direction of the company in someone who can steer it in the right direction? As an individual I applaud your personal decisions but as a leader in the scrapbooking community you are coming really short.

BH's response:

I appreciate your comment and want to assure you that in no way do I plan to separate and compartmentalize things in my life that are so deeply intertwined. It’s just not black-and-white around here. It is tempting to let my feelings get hurt by your comment that I am “coming up short” as a leader but fortunately I am not leaning on other people’s opinions about my character. I am a strong woman with many weaknesses, doing my very best. And that is enough. Delegation and handing my brand over to someone else is not the solution.

Just when I thought I was out, they pull me back in........

I had unfollowed her on Facebook but curiosity got the best of me because I wanted to read the comments to her latest post. Here is a good one:

Another Facebook post. Good for you if it was somebody from here who posted it:

I was just about to write what I thought could be an explanation for Becky’s refusal to share any PL content. But then as the more I wrote the more I realized that none of this makes sense. Because even if there was a legitimate reason that Becky needed to step back, there is no reason that a team member shouldn’t be able to pick up that slack. I don’t get why the whole team has to take a step back. Becky says that she was burnt out by her public wanting her to post inspiration on demand. And I just keep thinking that’s what your design team was for. But you know, she got rid of it.

Yes! Like the Plus One Mini and the other ones that came out at the same time. I’d love a CP All Heart mini collection so much!

At this point I am just hoping that someone is watching this unfold and is making plans to take start making new page protectors and albums (maybe even 9/12). I just can’t help but feel like something happened with American crafts that even the basics are not going to be made right now, I’m sure even her digital/app people use them.

This also makes sense as to why American crafts does not have her brand listed on their site anymore and why when I emailed them about her products I was told they could be bought from her website.

While personally I really hope you guys are right guessing that she is selling/has sold the project life brand, I don't think that's the case. If so, she probably would have put something in her post about "big news coming around the corner" or "I can't share yet, but something big is coming" etc., like she always loves to do. Instead her actions are deliberately telling customers that no new products will be coming which is implying they should change their documenting style or find replacement brands. If someone was in the process of purchasing the brand they would want to make sure she doesn't do/say anything to actively push customers away from the brand anymore than she already is.

I think she has always just seen her career in scrapbooking as a hobby more than a career and she did it because she loved it not because it was making money, that was just a bonus. She stopped loving it, so she doesn't want to do it anymore and, financially, she doesn't have to. She never made business decisions based on what would make good business sense (i.e. a profit), instead she always just made decisions based on what she wanted to do. It was pretty clear that money wasn't the "bottom line" for her, her personal enjoyment was. She loved the attention, she loved being the one who got to decide things and that everyone looked to for inspiration. I think it also seemed like, while profit wasn't the goal, the business had to sustain itself and when it stopped producing enough income (with minimal work) to give her and her friends a hang out "office" and potentially even pay her friends to hang out with her all day, she lost interest. Even though she no longer wants to focus on project life anymore, she doesn't want to sell it because that means someone else will be in the spotlight and the project life name will no longer be purely about her. Yes, from a financial stand point selling would make sense, but that's not what she cares about so I highly doubt that is where things are heading.